We are seeking a Sr. Brand Manager to join our Smoke-Free Products (SFP) team and lead the commercial brand management of IQOS in the U.S. market. This role centers on driving portfolio growth through rigorous consumer-insights-led strategy, innovation pipeline development, retail and trade activation, and P&L ownership. The Brand Manager will be a commercial architect who turns market opportunity into brand performance by building competitive advantage through disciplined planning, cross-functional alignment, and a relentless focus on measurable business outcomes.
The Sr. Brand Manager will work on creating the annual brand plan, lead consumer research programs together with Insights Data & Analytics (ID&A) teams and drive the executional excellence of brand communication across all channels. The role requires close partnership with Sales, ID&A, Legal and Regulatory Affairs to deliver against commercial priorities across all active markets. This is a highly analytical, commercially oriented position suited for a marketer who leads with data, thinks in frameworks, and delivers with precision.
The ideal candidate brings deep FMCG/CPG commercial acumen, a proven track record in new product launches, and the ability to translate complex market data into clear, actionable brand strategies.
Your 'day to day':
- Own the annual brand plan including volume forecasting and pricing architecture by ensuring the brand delivers against top-line and bottom-line financial commitments.
- Together with our ID&A team, support on consumer insights and market research programs by commissioning quantitative and qualitative studies, analyze findings, and translating them into actionable brand positioning, portfolio strategy, and growth roadmaps.
- Develop and execute retail and trade marketing strategies: Design in-store activation programs, merchandising guidelines, planogram recommendations, and trade promotional plans that drive sell-through, share of shelf, and retailer engagement.
- Build and maintain competitive intelligence frameworks: Systematically monitor category dynamics, competitor launches, pricing movements, regulatory shifts, and macroeconomic trends to inform proactive strategic decisions.
- Lead brand health and equity tracking: Define key performance indicators, commission brand tracking studies, and leverage insights to protect, grow, and evolve brand equity over time across all active geographies.
- Harness AI and emerging technologies to elevate brand strategy and creative excellence - apply AI-driven tools to uncover cultural trends and whitespace opportunities that inform brand positioning; being able to leverage compliant generative AI to accelerate concept development, visual identity exploration, and content ideation across brand campaigns; and champion the integration of AI into creative workflows to enhance the quality, relevance, and speed of brand storytelling while maintaining brand integrity and consistency across all consumer touchpoints.
- Support the broader Brand team on content needs, new campaigns and program launches
Who we're looking for:
- Bachelor's degree in Business Administration, Economics, Finance, or Marketing.
- 5+ years of progressive brand management experience in FMCG/CPG.
- Strong analytical and financial acumen with hands-on experience with pricing strategy, demand forecasting, and marketing mix modeling.
- Experience working on consumer research programs - both qualitative (focus groups, ethnographies, in-depth interviews) and quantitative (surveys, segmentation, conjoint analysis) and translating insights into brand strategy.
- Deep understanding of retail and trade dynamics, including category management principles, shopper marketing, sell-through optimization, and retailer relationship management.
- Experience in regulated industries (tobacco, pharmaceutical, alcohol, or similar) is a strong plus.
- Fully authorized to work in the United States without sponsorship now or in the future.
Annual Base Salary Range: $149,600 - $187,000
What we offer
- We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more!
- We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace.
- Seize the freedom to define your future and ours. We'll empower you to take risks, experiment and explore.
- Be part of an inclusive, diverse culture where everyone's contribution is respected; Collaborate with some of the world's best people and feel like you belong.
- Pursue your ambitions and develop your skills with a global business - our staggering size and scale provides endless opportunities to progress.
- Take pride in delivering our promise to society: To improve the lives of millions of smokers.
