Michael Foods, Inc.

Sr Brand Manager, Dog

Michael Foods, Inc.$113K — $177K *
Food & Beverages
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 7+ years of brand management experience in consumer-packaged goods (CPG).
  • Bachelor's degree in Marketing, Business, General Management, or a related field; MBA preferred.
  • Proficiency with Nielsen and/or IRI syndicated data.
  • Strong understanding of marketing and commercialization processes.
  • Demonstrated success in managing brands to volume, revenue, and profit targets.
  • Experience in product launches and driving growth initiatives.
  • Excellent communication and leadership skills.

Responsibilities

  • Develop and execute annual business plans and long-term growth strategies.
  • Identify growth opportunities using consumer insights and competitive intelligence.
  • Drive sustainable brand growth through innovation and category expansion.
  • Manage brand P&L performance, ensuring profitability.
  • Lead integrated marketing campaigns and promotional initiatives.
  • Monitor marketing performance and optimize plans for effectiveness.
  • Collaborate with cross-functional teams to drive business strategies.

Benefits

  • Opportunity to shape the future of growing brands in the Pet Division.
  • Work in a hybrid schedule with flexibility in location.
  • Collaborate with talented cross-functional partners.
  • Lead and develop a high-performing marketing team.
  • Direct impact on business performance through meaningful innovation.
Full Job Description
Location Description

Post Consumer Brands corporate headquarters in Lakeville, Minnesota, is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.

Responsibilities

About the Opportunity

Are you a strategic brand builder with a passion for driving growth, leading teams, and transforming brands with untapped potential? We are seeking a Senior Brand Manager to lead the marketing strategy and accelerated growth plans for two high-potential brands within our Pet Division.

In this highly visible leadership role, you will be responsible for modernizing and expanding brands through consumer-driven marketing, innovation, household penetration growth, and strong financial stewardship. You will own business performance across a broad channel footprint-including Walmart, Dollar, eCommerce, Pet Specialty, Grocery, and Club-and play a key role in helping transform our pet business into a significant growth engine.

This is an exciting opportunity for a commercially minded marketer who thrives in fast-paced environments, embraces innovation, and is motivated to make a lasting impact.

What You'll Do

Brand Strategy & Growth Leadership

  • Develop and execute annual business plans and long-term growth strategies to achieve volume, revenue, and profit objectives.


  • Identify growth opportunities by leveraging consumer insights, category trends, and competitive intelligence.


  • Drive sustainable brand growth through innovation, adjacent category expansion, and strategic household penetration initiatives.


  • Own and manage brand P&L performance, ensuring financial accountability and profitable growth.


Marketing & Brand Development

  • Lead the development and execution of integrated marketing campaigns, advertising programs, promotional initiatives, and creative platforms.


  • Strengthen brand positioning, design systems, and messaging to build meaningful differentiation and brand equity.


  • Monitor marketing performance, measure ROI, and continuously optimize plans to maximize effectiveness.


  • Develop compelling brand stories that resonate with both retailers and consumers.


Innovation & Commercial Execution

  • Lead the development and commercialization of new products and innovations.


  • Create comprehensive launch plans that deliver against growth objectives and market opportunities.


  • Partner with Sales to develop category-focused selling stories, innovation pipelines, and retailer growth strategies.


  • Prioritize initiatives effectively in a fast-moving environment while ensuring resources are aligned to deliver results.


Cross-Functional Leadership

  • Collaborate closely with R&D, Sales, Finance, Operations, Insights & Analytics, and Commercial Strategy teams through the Integrated Business Planning process.


  • Translate insights and analytics into actionable business strategies and growth initiatives.


  • Influence decision-making across the organization through strong communication and leadership.


People Leadership

  • Lead, coach, and develop a team of marketing professionals.


  • Foster a culture of accountability, innovation, agility, and continuous improvement.


  • Build organizational capability by developing talent and creating future marketing leaders.


Qualifications

What We're Looking For

Required Qualifications

  • 7+ years of brand management experience, preferably within consumer-packaged goods (CPG).


  • Bachelor's degree in Marketing, Business, General Management, or a related field required; MBA preferred.


  • Proficiency with Nielsen and/or IRI syndicated data and market analytics tools.


  • Strong understanding of marketing, advertising, consumer communications, promotions, and commercialization processes.


  • Demonstrated success managing brands to volume, revenue, and profit targets.


  • Experience launching new products and driving growth through both innovation and core business initiatives.


  • Strong strategic, analytical, financial, and leadership capabilities.


  • Excellent written, verbal, presentation, and influencing skills.


  • Self-starter who thrives in a dynamic, fast-paced environment.


  • Proven ability to lead cross-functional teams and drive results independently.
  • This position is based in Lakeville, Minnesota, with an onsite requirement of three days per week (Tuesday-Thursday).


Preferred Experience & Skills

  • Strong general management capabilities, including strategic planning, portfolio management, project management, market research, and P&L ownership.


  • Experience managing and developing direct reports for three or more years.


  • Ability to identify emerging trends and convert insights into actionable growth strategies.


  • Knowledge of pricing strategy, price-pack architecture, cost management, margins, budgeting, cash flow, and capital investment planning.


  • Demonstrated ability to drive organizational alignment and execute through influence.


Why Join Us?

This role offers the opportunity to shape the future of two growing brands while helping accelerate the transformation of our Pet Division. You'll work alongside talented cross-functional partners, lead meaningful innovation, develop a high-performing team, and make a direct impact on business performance.

If you're a growth-minded marketer with a passion for building brands, developing people, and delivering results, we'd love to hear from you.

Work Location

Hybrid Schedule - Lakeville, MN
This position is based in Lakeville, Minnesota, with an onsite requirement of three days per week (Tuesday-Thursday).

The pay range for this position is $113,987 - $177,820 per year.

About Michael Foods, Inc.

Michael Foods is a leading producer and distributor of value-added food products. The company's products include egg products, refrigerated potato products, and cheese and dairy products. Michael Foods' egg products are used in a variety of food products, including baked goods, soups, sauces, and prepared meals. The company's potato products are used in a variety of food products, including mashed potatoes, hash browns, and potato pancakes. Michael Foods was founded in 1905 and is headquartered in Minnetonka, Minnesota.
Learn more about Michael Foods, Inc.
Size
3,000 employees
Industry
Founded
1908

Similar Jobs

More Jobs at Michael Foods, Inc.

More Food & Beverages Jobs

Find similar Sr Brand Manager, Dog jobs: