Overview

The Sr. Analyst, Revenue Planning is responsible for supporting the forecasting, analysis, and reporting of all revenue streams for Planet Fitness. This role serves as the primary owner of the revenue model, focusing on member growth, Same Club Sales growth, retention and attrition trends, and other revenue and member-related KPIs.

The Sr. Analyst, Revenue Planning partners closely with Marketing, Development, and Finance to develop and deliver reliable revenue forecasts, identify business trends and opportunities and provide actionable insights that support decision making across the organization. This role also plays an important role in developing and improving revenue planning processes, reporting capabilities, and financial models to support the continued growth of the business.

This role follows a hybrid schedule and requires regular, in-person work at our Boston, MA or Hampton, NH office. Our hybrid model is M/T/W in office and TH/F are optional work-from-home. Candidates must reside within commuting distance of one of these locations. Fully remote work is not available for this role.

Responsibilities

Revenue Forecasting & Strategic Planning

• Leads the development and maintenance of complex revenue forecasting models, including developing and refining key business drivers and KPIs such as joins, cancels, average rate per member, and membership trends.
• Owns key revenue forecasting assumptions and works with cross-functional partners to validate and refine inputs.
• Supports revenue forecasting for annual planning, quarterly forecasts, and long-range planning.
• Partners closely with Marketing & Development to align revenue targets with promotional calendars, membership assumptions and club openings.
• Collaborates with cross-functional partners to evaluate business trends, develop assumptions, and provide financial insights to support decision-making.

Performance Analysis & Business Partnership

• Oversees monthly reporting and analysis of actual revenue performance against forecast, budget and prior year results.
• Identifies and communicates the narrative behind performance trends, risks, and opportunities, translating complex membership and revenue data into actionable insights for business stakeholders, ELT, and Board presentations.
• Defines, monitors and reports on critical revenue and membership -related KPIs including member actions, Same Club Sales, retention and attrition rates.
• Partners with Finance and business stakeholders to ensure consistency and accuracy of key metric definitions and reporting.
• Effectively communicates findings and recommendations to both Finance and non-Finance audiences.

Reporting, Systems & Process Improvement

• Enhances revenue-related data architecture within existing financial tools (TM1/Planning Analytics, Cognos & PowerBI) to automate member-level reporting and increase forecast accuracy.
• Partners with Finance, Data & Analytics, and other stakeholders to improve revenue reporting capabilities and processes.
• Identifies opportunities to automate processes, improve data integrity, and increase the efficiency and accuracy of revenue planning, forecasting, and reporting.

Qualifications

• Bachelor's degree in Finance, Accounting, Business, Economics, or another quantitative field required
• 3+ years in corporate finance, revenue planning, strategy, consulting
• Experience in a recurring revenue, subscription-based, multi-unit retail, franchised, or consumer-focused business preferred but not required
• Strong financial modeling, forecasting, analytical, and problem-solving skills.
• Proficiency in Excel, PowerPoint, and other analytical software such as Netsuite Analytics or comparable systems
• Familiarity with planning, dashboard, and data visualization software tools
• Strong understanding of financial and operational metrics with the ability to translate data into meaningful business insights and recommendations
• Ability to work proactively, independently, and as a strategic partner in a team environment
• Extremely detail-oriented, efficient, and organized with an exceptional ability to establish priorities and objectives
• Excellent presentation and communication skills along with the ability to communicate effectively across all levels of the organization
• Able to establish and maintain effective, collaborative work relationships with diverse individuals, internally and externally
• Creative, progressive, thought leadership with the ability to influence at all levels of the organization
• Excellent leadership skills including the ability to build teams, motivate, guide, and mentor
• Dedicated learner with a natural curiosity for consistent growth
• Exhibits comfort, ease, and flexibility working in an extremely fast-paced ever-changing, deadline-driven environment
• Cooperative team player with an upbeat, positive, "can-do" attitude!

Perks

Planet Fitness cares about you and your well-being. We offer a comprehensive benefits package to eligible employees which includes the core medical, dental, vision, life and disability as well as supplemental accident, hospital and critical illness coverage options. In addition, we are proud to offer eligible employees a generous time off program (including volunteer time), childcare reimbursement, paid parental leave, pet care reimbursement, tuition reimbursement, free Black Card membership, learning and development programs and a whole host of engagement activities. We offer a 401(k) Plan with safe harbor employer matching and an employee stock purchase plan. This role is also eligible to participate in an annual corporate bonus incentive program based on company financial and personal performance.

The salary for MA-based and NH-based employees hired into this role will be aligned with the range below. This is a good faith estimate, and the amount of base salary will correspond with a candidate's professional experience, qualifications and internal equity.

Annual Base Salary Range: $95,000-$110,000

Note to Applicants: We have been made aware of an increasing number of hiring fraud schemes across numerous platforms. Planet Fitness never requires advance payments of any kind for computer equipment or any other purpose at the start of employment. Any request for you to provide payment information during the application process is part of a fraud scheme. Further, we recommend that you do not provide sensitive personal information (SSN, DOB, driver's license number) as part of the initial application process.