We are looking for a Sr Analyst to join the Media team full-time, focusing on overseeing the media plan, performance and financial tracking. This role leads tactical campaign planning across multiple channels for the US market, including TV, CTV, Social, Audio, Display, and OOH and is responsible for measuring, optimizing and strategizing full funnel paid media. The Senior Media Analyst will work cross-functionally with teams across Advertising, Social, Field Marketing, Marketing Execution, Marketing Analytics, Digital, and Product & Promotion Execution. The ideal candidate should be detailed oriented and data driven with the ability to work in a fast-paced environment. RBI follows a 5 day, in-office work schedule to support collaboration. Successful candidates will be expected to work onsite 5 days per week. Responsibilities: • Oversee campaign management and lead tactical plan development and execution • Support daily plan maintenance and financial tracking/monitoring • Ensure media strategies support overarching media and brand goals and KPIs • Oversee end-to-end campaign execution - working with agencies and cross-functional teams, leading plan reviews, assets requests and creative best practices, and performance evaluation and optimization • Partner with media agency on media plan management, financials and timelines • Ensure accuracy and timeliness in media reporting, providing actionable insights and optimizations rooted in data. • Oversee campaign performance and optimization approach with agency partners and internal teams • Support testing roadmaps across channels, focusing on growth opportunities and innovation. • Responsible for tracking competitive trends and in-depth knowledge of key partners/platforms and evolving media landscape • Provide insights on potential partnerships, sponsorships and creator led opportunities as applicable. • Oversee local media initiatives - including market tests for product releases and local franchisee/market initiatives Knowledge & Skills: • Strong ability to handle multiple campaigns and meet tight deadlines • Detail oriented with the ability to work independently and take ownership of projects • Understanding of audience segmentation models and application • Familiarity with measurement and attribution - marketing mix modeling, awareness and performance KPIs • Preferred experience with DSPs, programmatic buying, and major paid media platforms (i.e. Meta, Google, TikTok etc.) • Inquisitive with a strong desire to learn, test and drive results Qualifications: • Bachelor's degree or equivalent experience. • Minimum 2+ years of media/relevant experience • Proficiency in Microsoft Office, including Outlook, Excel, and PowerPoint. • Proven experience in cross-functional collaboration and team leadership. • Ability to develop and maintain professional relationships with diverse audiences, including company leadership, partners/vendors, and cross-functional teams. #BurgerKing Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.