Location Zip Code:84604
Job Family:Marketing
This is a full-time Sr Analyst, Marketing Analytics position located in Provo, Utah. The individual we are looking for is someone who enjoys working in a team environment and excels working at an individual level.
What we offer:- Annual Merit bonuses
- Group Health, Dental, and Vision plans
- Pet insurance, Life insurance, and EAP benefits
- 401K with employer match up to 4%
- Paid holidays and paid time off
- Opportunity for advancement
- Upbeat and exciting company culture and much more!
Responsibilities include:- Lead day-to-day execution of marketing performance measurement across paid media, owned channels, CRM, web, and offline marketing.
- Ensure accurate, consistent reporting of marketing KPIs across channels, campaigns, and customer segments.
- Support the development and maintenance of standardized dashboards and performance reports used by marketing leadership.
- Produce clear, actionable reporting that helps teams identify optimization opportunities across channels, creative, audiences, and timing.
- Translate data into insights that inform campaign optimizations and near-term strategy adjustments.
- Partner with channel owners to interpret performance results and recommend improvements.
- Support attribution and incrementality measurement efforts in partnership with analytics and data teams.
- Analyze test results from A/B tests and experiments to quantify impact and inform next steps.
- Conduct deep-dive analyses to answer specific business questions and uncover performance drivers.
- Support marketing forecasting efforts by providing historical performance analysis, trend insights, and scenario inputs.
- Assist in re forecasting and planning exercises in partnership with Marketing and Finance.
- Monitor performance vs. forecast and highlight risks and opportunities.
- Work closely with Paid Media, CRM, SEO, and Creative teams to ensure analytics insights are applied to marketing decisions.
- Partner with Finance to support ROI analysis, budgeting discussions, and performance reviews.
- Present insights and recommendations to marketing leadership in a clear, concise manner.
- Identify opportunities to improve reporting consistency, efficiency, and usability.
- Document metric definitions and reporting standards to promote alignment across team.
- Continuously refine reporting and analysis based on business needs and feedback.
Requirements:- Strong experience in marketing analytics, performance measurement, or business intelligence
- Hands-on expertise analyzing paid media, CRM, and digital marketing data
- Advanced analytical and problem-solving skills with the ability to translate data into insights
- Experience with analytics and visualization tools
- Strong communication skills with the ability to present insights to non-technical stakeholders
- Ability to manage multiple priorities in a fast-paced environment
- 8-10 years of experience in marketing analytics, business intelligence, or related roles
- Experience supporting multi-channel or full-funnel marketing teams preferred
- Bachelor's degree in Marketing, Analytics, or related field
- Experience supporting multi-channel or full-funnel marketing teams preferred
- Google Analytics (GA4) Certification, preferred. Adobe Analytics or Adobe Experience Platform certifications, preferred. Marketing analytics or experimentation certifications (e.g., CRO, A/B testing, optimization programs), preferred.
