Lowe’s

Sr Analyst-Corporate Event & Activation

Lowe’s$75K — $95K *
Hospitality & Recreation
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Hospitality Management, Marketing, Sports Management, or equivalent experience
  • Minimum of 5 years in hotel/hospitality management, sports management, marketing, or project management
  • Proven experience managing substantial event budgets exceeding $4M
  • Ability to lead cross-functional teams and complex projects
  • Strong negotiation skills for sourcing and executing contracts

Responsibilities

  • Develop and maintain event budgets over $4M, managing a total sponsorship and activation budget of over $30M
  • Lead internal and external teams to create and implement integrated activation strategies
  • Train and oversee vendor and agency teams during planning and execution of events
  • Recommend and guide senior leadership on event strategies and execution
  • Continuously evaluate event activations to ensure alignment with company goals and present recaps to executives
  • Ensure safety and well-being of up to 5,000 event attendees, including senior executives
  • Develop risk mitigation and compliance plans for event execution, protecting brand reputation

Benefits

  • Work in a mission-driven environment with the Lowe's Foundation
  • Opportunity to lead high-profile corporate events and activations
  • Collaboration with cross-functional teams across the enterprise
  • Engagement with senior leadership in strategic decision making
  • Potential for professional growth and development in project management and event planning
Full Job Description
Your Impact
The primary purpose of this role is to develop, project manage, and implement major corporate events and activation strategy internally and externally that support key partnerships and strategic platforms. This is accomplished by understanding goals and objectives from strategic offer owners, building fully integrated activation plans and leading the implementation to achieve the desired business outcomes The Lowe's Foundation is a separate 501(c) (3) organization run by an independent Board of Directors and governed by bylaws.

What You Will Do
  • Individually develops and maintains event budgets of $4M+ and collectively manages over 30 million in event sponsorship & activation budgets that is aligned with the Foundation's purpose, goals and objectives
  • Leads cross-functional internal and external teams to develop integrated activation strategy and directs the team through the planning and execution
  • Trains and directs multiple large vendor and agency teams through the event planning and execution process and is accountable for their work and performance
  • Recommends event & activation strategy to Lowe's senior leadership and Lowes BOD and directs them through event planning and onsite execution
  • Continuously evaluates activation strategy to ensure company goals and objectives are being achieved. Present event recaps to executives leadership to highlight ROI, key outcomes and recommendations to improve future outcomes
  • Responsible for safety, wellbeing and overall experience for up to 5,000 event attendees including Lowe's senior executives
  • Develops execution plans that mitigate company risk and protect the company brand, reputation and employees by ensuring all execution plans adhere to tax regulations, comply with data security guidelines, protect the company from potential legal issues and have adequate insurance coverage
  • Exercises thought leadership and accountable for complex and quick decisions throughout the planning and execution process that impact attendee experience and overall program outcome
  • Responsible for sourcing, negotiating pricing and contractual terms and executing contracts for all event and activation services
  • Builds complex communication plans, registration systems, project plans, run of show and other planning documents to lead cross functional teams through the planning and execution of large scale events
  • Develops and implement strategic meeting management platform and provide consultation for meeting arrangers across enterprise
  • Works collaboratively and cross-functionally with Lowe's Foundation colleagues and other internal colleagues in the development of Foundation events
  • Understands and upholds compliance with regulations associated with the Lowe's Foundation's 501(c)3


Required Qualifications
  • Bachelor's degree Hospitality Management, Marketing, Sports Management or equivalent years of experience in lieu of education requirement, if applicable
  • 5 Years Experience in hotel/hospitality management, sports management, marketing, project management or related field
  • Travel up to 8 weeks/year


About Lowe’s

Lowe's Careers

Joining Lowe's means becoming part of a team that is committed to fostering an environment of growth, innovation, and leadership. As one of the leading home improvement companies, Lowe's offers unparalleled job opportunities and a culture that values diversity and professional development. Work You'll Do At Lowe's, your work will directly impact our mission to help people love where they live. Whether you're involved in the direct sales process, product development, or customer service, your role will contribute to our industry-leading standards. Transform Your Career Leverage your skills and drive in a position that empowers you to lead projects and initiatives that redefine the retail experience. Lowe's is at the forefront of the industry, combining retail, technology, and customer service to create unique experiences for consumers. Join a team of dedicated professionals who are there to support your career aspirations and help you grow both personally and professionally. With over 300,000 team members, Lowe's is a place where you can cultivate a career filled with innovation and opportunities. Lowe's Professional Growth and Opportunities We are committed to the professional growth of every team member. Lowe's offers a variety of career paths and opportunities for advancement, including leadership roles in numerous departments. Whether you're seeking a part-time position or a full-time career, Lowe's provides the training and resources needed to advance and excel. Internship Programs Start your career with Lowe's through our dynamic internship programs. These opportunities provide hands-on experience and a chance to engage in meaningful work that impacts our business. Interns at Lowe's gain invaluable skills, work alongside experienced professionals, and are considered for full-time positions upon successful completion of the program. Benefits and Culture Lowe's is dedicated to maintaining a culture that promotes diversity and inclusion. We offer a comprehensive benefits package that supports the health, well-being, and financial security of our employees and their families. Benefits include health insurance, retirement plans, and employee discounts, among others. Networking and Innovation Stay connected and ahead in your career through Lowe's commitment to innovation and networking. Our team members have access to cutting-edge technology and are encouraged to think outside the box to solve challenges. Networking within the company is supported through various groups and initiatives, fostering connections that can lead to career advancement. Join Our Team Explore the job opportunities at Lowe's that match your skills and interests. We are always looking for passionate, curious, and solution-driven team players. Start your journey with Lowe's today and be part of a company that values hard work and dedication. Stay Up to Date Keep informed with the latest in career tips, company news, and industry insights—all from the people who work at Lowe's. Our careers blog provides valuable content that can help you navigate your professional journey. Job Alert Emails Customize your subscription to receive job alerts and insider tips tailored to your preferences. Discover the exciting and rewarding career opportunities that await at Lowe's. SEARCH LOWE'S JOBS At Lowe's, your career is in your hands. Build it with us and be part of a team that is changing the future of retail.
Learn more about Lowe’s
Size
200,000 employees
Market Cap
$120.3 billion
Industry
Net Income
$5.8 billion
Founded
1946
5 Year Trend
+8.2%
Revenue
$89.5 billion
NASDAQ

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