The Hershey Company

Sr ABM Innovation Functional Snacking

The Hershey Company • $108K — $136K *
Food & Beverages
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3+ years of experience in brand management, marketing, or innovation, preferably in consumer packaged goods.
  • Bachelor's degree in Marketing, Business, or a related field required.
  • Exposure to innovation or renovation projects is preferred.
  • Familiarity with IRI, Nielsen, or Circana data is advantageous.
  • Basic financial modeling skills and experience in cross-functional project leadership are beneficial.

Responsibilities

  • Support innovation initiatives from concept to commercialization using the stage-gate process.
  • Analyze data and consumer insights to identify market opportunities.
  • Develop business cases and financial analyses to back innovation recommendations.
  • Assist in go-to-market planning, including launch materials and internal communications.
  • Collaborate with cross-functional teams to execute innovation initiatives.
  • Monitor post-launch performance and recommend improvements based on key learnings.

Benefits

  • Medical, dental, and vision coverage, along with wellness programs.
  • Competitive pay and annual incentive opportunities, plus a 401(k) with company match.
  • Paid time off, company holidays, and flexible working options where applicable.
  • Career development programs and learning opportunities for growth.
Full Job Description
Location

Hershey, PA

How will you fit into the big picture?

The Senior Associate Brand Manager, Demand Creation Strategy (DCS) & Innovation supports the development and commercialization of innovation initiatives within the Functional Snacking & Protein portfolio. Working closely with the Senior Brand Manager, you will translate defined demand spaces and innovation strategies into executable plans, manage cross-functional workstreams, and help deliver high-quality launches.

This is an exciting opportunity to combine consumer curiosity, analytical thinking, and strong execution skills to help shape future growth at Hershey.

What will you do?

  • Support innovation and renovation initiatives from concept through commercialization using the stage-gate process.
  • Analyze syndicated data, consumer insights, and market trends to identify opportunities and support concept development.
  • Develop business cases, financial analyses, and performance tracking to support innovation recommendations.
  • Assist with go-to-market planning, including launch materials, sell-in tools, and internal communications.
  • Partner with Marketing, R&D, Sales, Finance, Shopper Marketing, and agency partners to execute innovation initiatives.
  • Monitor post-launch performance, identify key learnings, and recommend actions to improve results.


Minimum Education & Requirements

Experience:
• 3+ years of relevant experience in brand management, marketing, innovation, or a related field, preferably within consumer packaged goods.

Education:
• Bachelor's degree in Marketing, Business, or a related field required.

Preferred Qualifications:
• Exposure to innovation or renovation projects.
• Experience with IRI, Nielsen, or Circana data.
• Experience with basic financial modeling and cross-functional project leadership.

Benefits & Perks

Benefits & Perks

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.
  • Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health
  • Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match
  • Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable
  • Growth & Development: Career development programs, learning opportunities, and internal mobility

Benefits may vary based on role, location, and eligibility.

#LI-BS1
The anticipated base salary range for this role is $108840 to $136050 per year. The actual base salary offered will depend on a variety of job-related factors, including, but not limited to, experience, skill set, education, and training. In addition to a market-competitive base salary, our Total Rewards package includes performance-based incentives and a comprehensive, competitive benefits package designed to support overall physical, mental, and financial well-being (as applicable). Learn more about Hershey's benefits and all the resources Hershey provides to support our employees' physical, emotional, and financial well-being by visiting the Hershey Digital Employee Experience at www.askHRbenefits.hersheys.com

About The Hershey Company

The Hershey Company Careers

Join the sweetest team on earth at The Hershey Company, a global leader in chocolate and sugar confections. With a rich heritage of innovation and leadership, The Hershey Company offers unparalleled job opportunities in an environment that champions diversity, creativity, and growth. Work You’ll Do Embark on a fulfilling career journey with The Hershey Company, where you can contribute to a range of exciting projects that help shape the future of the confectionery industry. At Hershey, you will work alongside a diverse team of professionals who are passionate about delivering joy through their products and innovations. Transform your professional life by engaging in roles that leverage your unique skills and aspirations. Whether in marketing, research and development, production, or sales, each position at Hershey is designed to foster leadership and professional growth. Lead with Innovation At The Hershey Company, innovation is at the core of everything we do. From creating delightful new treats to enhancing our sustainable practices, our team is constantly pushing the boundaries of what's possible in the confectionery space. Join a company where your ideas and leadership can make a tangible impact on our products and processes, driving growth and excellence in the industry. Explore Career Opportunities The Hershey Company is committed to nurturing talent and providing its employees with the tools they need for success. Explore a variety of job opportunities and internships that can help you build a rewarding career. Our positions are designed to challenge your skills and help you grow as a professional. Be Part of Our Culture Experience a company culture that values teamwork, integrity, and respect. At Hershey, we believe in creating an inclusive environment where every employee can thrive. Our commitment to diversity and inclusion is evident in our everyday operations and the positive atmosphere our team members enjoy. Benefits and Growth Invest in your future with The Hershey Company’s comprehensive benefits package, designed to support your health, well-being, and financial security. Embrace opportunities for career advancement through professional development programs and continuous learning initiatives. Networking and Professional Development Enhance your career prospects through Hershey’s robust networking opportunities. Connect with industry leaders, participate in global conferences, and engage in diversity training programs that prepare you for leadership roles within the company. Join Our Team Search for open positions that match your skills and interests on The Hershey Company’s careers page. We are looking for passionate, innovative, and driven individuals to join our team and help us continue our legacy of success and leadership in the confectionery industry. Stay Connected Keep up to date with the latest career tips, company news, and industry insights—all from the people who work at The Hershey Company. Subscribe to our careers blog and personalize your job alerts to find out about the exciting and rewarding opportunities that await you at Hershey. Explore, innovate, and grow with The Hershey Company. Discover how your career can flourish in an environment dedicated to nurturing talent and celebrating success. Join us and be part of a team that’s making a difference in the sweetest way possible!
Learn more about The Hershey Company
Size
16,620 employees
Market Cap
$48.1 billion
Industry
Net Income
$1.2 billion
Founded
1894
5 Year Trend
+3.8%
Revenue
$8.1 billion
NASDAQ

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