Job DescriptionIn this position... We're looking for a detail-oriented and analytically minded candidate to join our Audience Strategy & Activation team. In this role, you'll help transform raw customer data into actionable audience insights and ensure those insights are activated seamlessly across media platforms. This is a great opportunity for someone who enjoys working at the intersection of data analysis, strategic storytelling, and hands-on platform execution.
About the Team: The Audience Strategy & Activation team sits at the core of Marketing's data-driven approach to customer engagement. We're responsible for turning vast amounts of customer data into clear, actionable audience strategies that power creative development, media planning, and personalized marketing at scale. As data privacy expectations evolve and media channels multiply, our team ensures that Ford can consistently identify, understand, and reach the right customers with the right message.
Position Overview: We're seeking a curious, detail-oriented, and analytically driven GSR to support our audience strategy and activation efforts. This role offers hands-on exposure to the full lifecycle of audience management-from analyzing raw data for meaningful patterns, to building rich audience profiles, to executing and troubleshooting live audience activations across major ad platforms. You'll work closely with a Manager and cross-functional partners in creative, media, and analytics, making this an excellent opportunity to build both technical and strategic marketing skills.
ResponsibilitiesWhat you'll do...Data Analysis and Audience Discovery:
- Analyze Customer Data: Query and analyze first-, second-, and third-party data to identify distinct behavioral, demographic, and transactional customer cohorts.
- Draft Segmentation Frameworks: Translate raw data findings into structured, logical segmentation proposals and present them to the Manager for strategic review.
- Perform Feasibility & Size Checks: Run queries to estimate the volume and viability of proposed segments to ensure they are large enough to support viable media spend.
Audience Profile Creation:
- Compile Profile Data: Aggregate qualitative and quantitative data points to build a holistic view of target segments.
- Draft Audience Profile Decks: Build visual audience profile decks detailing customer demos, media consumption habits, and lifestyle behaviors to guide creative and media planning teams.
- Maintain the Audience Catalog: Keep a centralized, up-to-date repository of all active audience profiles, definitions, and performance benchmarks for cross-functional stakeholders.
Enabling Addressable Audiences:
- Build Audiences in Platforms: Hands-on creation and configuration of audience segments within Customer Data Platforms (CDPs), Data Management Platforms (DMPs), and 3rd party tools like Experian.
- Manage Media Platform Syndication: Set up, monitor, and troubleshoot automated data syncs from internal databases to external ad networks (e.g., Google Ads, Meta Ads, DSPs).
- Quality Assurance (QA) & Match Rate Optimization: Regularly audit audience sizes, match rates, and data pipelines to ensure segments are populating correctly and respect user privacy/consent preferences.
QualificationsYou'll have...- Need to have a bachelor's degree in Business, Marketing, Communications, Psychology, or related fields.
- 3+ years of experience in marketing, analytics, or general business
- Proficient in Microsoft Office Suite, with expertise in Excel
- General understanding of Marketing concepts either from professional or educational background
Even better, you may have...- 2+ years experience in marketing or advertising technology or media planning/buying
- Experience working with 3rd party data providers such as Experian
You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.
This position is a salary grade 5 through 8 and ranges from $65,100 to $166,200.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here: NEW HIRE BENEFITS
Visa sponsorship is not available for this position.
This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week. #LI-Hybrid #LI-JB5
