Turn complex data into meaningful connections as an Audience Specialist—building the right audiences, unlocking smarter engagement, and helping every marketing experience reach Financial Professionals who matter most. The Nationwide Financial Marketing Integration Audience Specialist converts approved marketing requirements into accurate, reusable, activation-ready audiences. The role provides hands-on support across Salesforce Marketing Cloud, Salesforce Data 360, and related activation platforms, with a focus on quality, speed to market, data stewardship, and clear handoffs. The specialist is on the Audience team and works closely with our Activation Team, Experience Leads, and some Marketing Operations partners. What you'll do • Build, test, validate, and activate audiences for email, web, paid media, direct mail, and other channels. • Translate approved requirements into segmentation logic, inclusion/exclusion rules, eligibility criteria, and activation specifications. • Perform pre-activation audience QA, including count validation, data checks, firm restrictions, consent, channel eligibility, and destination readiness; investigate and document discrepancies. • Support Activation build team with journey QA for respective audiences. • Manage assigned work through intake and workflow processes, including priorities, dependencies, estimates, and delivery commitments. • Document reusable audience definitions, taxonomy, naming standards, QA checklists, and operating procedures to improve consistency and reduce duplicate work. • Identify and escalate data-quality, privacy, compliance, platform, and operational risks; contribute to requirements training and knowledge sharing. FINRA Series 6 is required within 120 days of hire. This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered. Job Description Summary Building a deep understanding of customers and the marketing that works to attract them begins with developing insights and solutions from data. If you thrive on problem-solving, connecting the dots and being part of an organized and informed project team, have exceptional attention to detail and a deep sense of ownership for quality and project workflow, we want to know more about you! As a Specialist, you'll develop and support marketing information capabilities and insights for production or internal business partners. This can include responsibility for business and data analytics projects, including development and maintenance of intermediate statistical models and related analyzes. This can also include developing the business understanding vital for analytics projects, obtaining and leading related data, performing analyses, interpreting results, outlining requirements for analytical solutions as needed, providing insights to internal clients and helping implement insights to marketing decisions. You also may work on projects through one or more of the delivery cycles from initiation, solution scoping, design, development, and analytic execution through implementation. You'll help document business rules, business cases, requirements, information requirements, analytic requirements and implementation strategy for changes and improvements to customer information and decision making both in an analytical and operational environment. Job Description Key Responsibilities: • Assists with multiple projects to develop business and data analysis to drive business objectives. • Participates on workstreams of projects designed to execute analytics and to deliver analytic and operational capabilities and solutions. • Helps generate understanding of business processes and assists with identifying critical business metrics and information requirements for decision making. • Documents the efforts of the business subject matter professionals; assists with the business alignment and scoping sessions. • Assists in gathering, analyzing and interpreting a wide variety of underlying data to support business, customer and/or financial objectives; able to identify new ways to combine business data to improve business processes and marketing and business outcomes. • Helps with the initiative to build and/or improve existing statistical models to solve business problems; defining requirements for sophisticated machine-learning models; implementing testing strategy and assists in putting final models into production. • Assists with interpreting statistical/analytical results and creating a feedback loop for analyzes improvement. • Builds data visualization to support business needs. • Helps designs and implements qualitative and quantitative research projects and methodologies used to measure consumer perceptions and satisfaction. • Helps drive marketing action and results through the interpretation and application of data and research findings. • Helps facilitate business implementation planning sessions. • May facilitate post-implementation checkpoint with business units to ensure best in class solutions are implemented. • Works with leader to influence change and gain support from leadership and key partners for the development of new processes and methods • Assists with developing governance, documentation and training around new processes. May perform other responsibilities as assigned. Reporting Relationships: Reports to Director/Manager. This is an individual contributor role. Typical Skills and Experiences: Education: Undergraduate studies with post graduate studies preferred. Experience: Typically, five or more years related experience with analytic techniques, statistical methodologies, statistical software and data analysis. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities. Knowledge, Skills and Abilities: Strong knowledge of analytic lifecycle, business intelligence, database warehousing applications, structured query language, and qualitative/quantitative research methodologies. Proven problem solving, analytical, research and quantitative analysis skills and analytical working techniques, including regression, decision trees, multivariate analysis, etc. Good verbal and written communication skills. Proficiency in developing ad hoc queries using SQL. Comprehension of Agile methodology framework. Other criteria, including leadership skills, competencies and experiences may take precedence. Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner. Values: Regularly and consistently demonstrates Nationwide Values. Job Conditions: Overtime Eligibility: Exempt (Not eligible) Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer needs. ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties. Benefits We have an array of benefits to fit your needs, including: medical/dental/vision,life insurance, short and long term disability coverage,paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer,click here. Nationwide pays on a geographic-specific salary structure and placement within the actual starting salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity and location of the role as well as the cost of labor in the market; and other conditions of employment. If a Sales job, Sales Incentives, based on performance goals are possible in addition to this range. Note on Compensation for Part-Time Roles: Please be aware that the salary ranges listed below reflect full-time compensation. Actual compensation may be prorated based on the number of hours worked relative to a full-time schedule. The national salary range for Specialist, Marketing Information Management : $88,000.00-$164,000.00 The expected starting salary range for Specialist, Marketing Information Management : $88,000.00 - $132,000.00