Targeting Lead Role

Are you passionate about using data to shape customer experiences? Do you thrive where business & technology meet? If so, come join our Customer Experience Center of Excellence as a Customer Data Targeting Lead and help us deliver personalized, timely, and impactful customer communications. You'll partner with the business, marketers, and technical teams to translate customer data & insights into action to drive awareness, engagement and retention.

What You'll Do

• Design and deliver data that powers personalized customer communications across channels (email, text, digital, direct mail)

• Streamline and standardize how audience data flows across systems to improve efficiency and impact

• Collaborate cross-functionally with marketing, analytics, and technology teams to ensure seamless execution and alignment.

• Champion customer-centricity, ensuring all audience data solutions are designed with the customer in mind

• Drive continuous improvement by identifying and implementing enhancements to data tools, processes, and governance.

What You Bring

• A strategic mindset with the ability to connect data capabilities to business outcomes.

• Experience gathering and translating business requirements into technical solutions.

• Comfort working in ambiguity and adapting to evolving priorities.

• A passion for learning and a drive for continuous improvement.

Preferred Technical Skills

• Experience with SQL and tools like Teradata or Databricks highly preferred

• Familiarity with data visualization and storytelling tools.

• Experience with customer data platforms is a plus.

#LI-MS2 #LI-REMOTE

This role does not qualify for employer-sponsored work authorization. Nationwide does not participate in the Stem OPT Extension program.

Job Description Summary
JOB SUMMARY: Responsible for the development and support of Customer Information capabilities for production or internal business partners. This can include working on a project through one or more of the delivery cycles from initiate, solution scoping, design and development, through implementation. Helps to document business rules, requirements, information requirements, and implementation strategy for changes and enhancements to customer information both in an analytical and operational environment. May support one or more capabilities including customer matching, preferences, profile, interactions, contact points, householding, marketing campaigns, enterprise metrics, customer data governance, and adoption of new solutions.

Job Description

RELATIONSHIP: Reports to Director/Manager

JOB RESPONSIBILITIES:

1. Responsible for managing workstreams of projects designed to deliver analytic and operational capabilities and solutions.

2. Assists with the development of business processes and system functional, non-functional and information requirements

3. Responsible for providing input to business decisions for the project.

4. Assists with the coordination of the Business Subject Matter Experts (SMEs)

5. Documents stakeholder needs and business objectives, expectations and assumptions aligned with workstream/project/capability

6. Helps facilitate business implementation planning sessions

7. Facilitates post implementation checkpoint with business units to ensure best in class solutions are implemented

8. Ensures appropriate communication/training/reporting is documented

9. Performs other duties as assigned.

JOB REQUIREMENTS:

Education: Undergraduate studies with post graduate studies preferred.

Licenses/Designations: N/A

Experience: Typically 3 or more years related experience with SAS, SPSS and other statistical software. Experience with problem solving in a business environment; working with large customer and/or prospect databases; working with product, geographic, demographic data to identify trends and opportunities.

Knowledge: Advanced knowledge of PC based spreadsheet, business intelligence and database warehousing applications.

Skills/Competencies: Proven excellence in problem solving, analytical, research and quantitative analysis skills, and analytical working techniques including: regression, decision trees, multivariate analysis, etc. Verbal and written communication skills for interaction with client, work teams, vendors and associates. Proficiency in developing ad hoc queries using SQL.

Values: Regularly and consistently demonstrates the Nationwide Values and Guiding Behaviors.

Staffing Exceptions to the above minimum job requirements must be approved by the: VP and HR VP.

JOB CONDITIONS:

Overtime Eligibility: Not Eligible (Exempt)

Working Conditions: Normal office environment. Extended and non-standard work hours based on project and customer deliverables.

ADA: The above statements cover what are generally believed to be principal and essential functions of this job. Specific circumstances may allow or require some people assigned to the job to perform a somewhat different combination of duties.

Job Evaluation Activity: 11/2012 CB, PYC

We currently anticipate accepting applications until 08/14/2026. However, we encourage early submissions, as the posting may close sooner if a strong candidate slate is identified before the deadline.

Benefits

We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.

This position could be filled within any of the lower 48 U.S. states.