Pay Range:
Pay Range:$44.57 - $62.80The Special Projects Manager plays a critical role in advancing SEARHC's digital communications, patient engagement and brand visibility strategies. This position combines project management and collaboration with brand management and campaign execution, and will play a key role in the way SEARHC shows up across platforms and audiences. This role sees projects through from conception to implementation as a critical leader in coordinating all stakeholders.

This role serves as a strategic connector between operational leaders, clinical teams, marketing partners, external agencies and vendors to ensure SEARHC's brand presence supports organizational priorities, enhances the patient experience and strengthens engagement with communities across Southeast Alaska.

The position is a function of the Brand & Engagement team and supports projects of varying complexity involving digital communications, strategic marketing, environmental brand and signage, online patient engagement, systemwide campaigns, digital innovation and vendor coordination. The position collaborates extensively with internal departments and external stakeholders to support SEARHC's strategic goals and mission.

SEARHC offers a comprehensive benefits package including retirement, paid time off, paid parental leave, health insurance, dental and vision coverage, life insurance, long- and short-term disability and more.

Key Essential Functions and Accountabilities of the Job

• Project Management: Provide project support across varied brand, marketing, and communications campaigns, to include maintaining project timelines and workback schedules; organizing requests by need, goal alignment, and capacity; and overseeing project intake processes, cross-departmental communications, and reporting.
• Digital Content Management: Implement and oversee content aligned with service lines, patient outreach goals, and organizational priorities for SEARHC websites, MySEARHC, and multimedia outlets including screens, kiosks, and other.
• Collaboration: Partner with Brand & Engagement staff and partners both internal and external to provide marketing and branding support for internal and external communications.
• Performance Monitoring: Support data-driven marketing efforts, including surveys, analytics, dashboards and campaign metrics to analyze performance and inform strategy.
• Brand Consistency: Ensure project deliverables reflect SEARHC's brand standards, tone of voice, and cultural values.
• Innovation: Identify emerging digital trends and recommend tools or approaches to enhance SEARHC's online presence.

Education, Certifications, and Licenses Required

• Bachelor's degree in communications, marketing, journalism, digital media, business, public relations, or a closely related field required.

Experience Required

• Minimum of four (4) years of experience in digital strategy, marketing, communications, public relations, or related field.
• Experience working with healthcare organizations, tribal organizations, nonprofits, or complex multi-location organizations preferred.
• Experience coordinating with external agencies, consultants, vendors, and cross-functional teams.
• Experience of digital engagement strategies, content development, audience targeting, and performance analytics.
• Experience creating and implementing brand awareness and communications programs.

Knowledge, Skills, and Abilities

• Exceptional written and verbal communication skills with the ability to tailor messaging for varied audiences.
• Strong understanding of digital communications strategy, content marketing and audience engagement principles.
• Knowledge of website management systems, digital marketing platforms, analytics tools and social media platforms.
• Proficiency in Microsoft Office applications including Word, Excel and PowerPoint.
• Familiarity with SEO, Google Analytics, paid digital advertising and digital performance reporting.
• Strong organizational, project management and time management skills.
• Ability to think strategically while also managing tactical execution.
• Highly collaborative working style with the ability to build productive relationships across departments and organizations.
• Strong attention to detail and commitment to quality and consistency.
• Ability to work independently, take initiative and manage competing priorities in a fast-paced environment.
• Ability to travel throughout Southeast Alaska when needed.
• Commitment to SEARHC's mission, values and community-centered approach to healthcare.
• Highly collaborative leadership style with the ability to adapt quickly and effectively to changing priorities and organizational needs.

• Demonstrated ability to manage multiple projects simultaneously while maintaining exceptional attention to detail.

Required Certifications: