Description You're driven, resourceful, and above all else - remarkably smart.We are looking for a dynamic
Social Media Supervisor to lead and oversee our social media team. The ideal candidate will have a proven track record in social media management, a strong understanding of content strategy, and the ability to lead and inspire a team to deliver successful campaigns. In this role, you will be responsible for supervising day-to-day social media activities, strategizing with cross-functional teams, and ensuring that our social media efforts align with company goals and engage our target audience effectively.
Key Responsibilities:Team Leadership- Supervise and mentor a team of social media analysts and content creators, providing guidance, feedback, and professional development opportunities.
- Foster a collaborative and positive team environment, encouraging creativity and growth.
- Set clear goals and KPIs for the social media team and track performance to ensure targets are met.
Social Media Strategy Development- Oversee the development and execution of comprehensive social media strategies that align with overall marketing objectives.
- Collaborate with marketing, PR, and creative teams to integrate social media efforts with broader campaigns.
- Identify emerging social media trends and adapt strategies to maintain relevance and competitive advantage.
Campaign Management & Optimization- Lead the planning and execution of social media campaigns across various platforms (Meta, X, LinkedIn, TikTok, etc.), ensuring they meet performance goals.
- Regularly evaluate and adjust campaigns based on analytics to improve engagement, reach, and conversions.
- Use data insights to inform creative decisions, ensuring content resonates with target audiences.
Content Oversight- Oversee the creation of high-quality, engaging, and on-brand content across all social media channels.
- Work closely with the content team to ensure a consistent voice, messaging, and tone across all platforms.
- Ensure content is aligned with brand guidelines and optimized for each platform's specific audience and format.
Reporting & Analytics- Review social media performance reports and provide actionable insights to improve results.
- Present monthly/quarterly social media performance summaries to stakeholders, highlighting key achievements and areas for improvement.
- Monitor social media metrics and trends, leveraging data to guide decision-making and refine strategies.
Brand Advocacy & Community Engagement- Lead efforts to engage with the social media community, including responding to comments, messages, and brand mentions.
- Monitor and manage the online reputation of the brand across social platforms, ensuring timely responses to customer inquiries and issues.
- Identify and nurture relationships with influencers, brand advocates, and key social media personalities that can amplify the brand's presence.
Collaboration & Cross-Functional Partnerships- Collaborate with cross-functional teams such as PR, marketing, and customer service to align social media messaging and objectives with broader business initiatives.
- Support the development of social media campaigns for new product launches, events, and promotions.
- Coordinate with other departments to ensure smooth execution of social media plans and address any business needs or opportunities.
Qualifications:- Bachelor's degree in Marketing, Communications, Public Relations, or a related field (preferred).
- 4+ years of experience in social media management
- Proven track record of successfully managing and growing social media accounts for brands or organizations.
- Hands-on experience with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and analytics platforms (e.g., Google Analytics, Facebook Insights, etc.).
- Strong leadership and team management skills.
- Deep understanding of social media platforms, content creation, and digital marketing trends.
- Expertise in creating data-driven social media strategies and optimizing campaigns for performance.
- Excellent communication and interpersonal skills, with the ability to collaborate across teams.
- Strong problem-solving abilities and adaptability in a fast-paced, dynamic environment.
- Creative mindset with the ability to develop compelling content ideas and strategies.
Personal Attributes- Highly organized and able to manage multiple projects simultaneously.
- A natural leader who is passionate about team development and fostering a culture of growth.
- Strategic thinker with a hands-on approach to campaign management and optimization.
The annual base salary for this position ranges from $90,000 to $105,000. The base salary range represents the anticipated low and high of the Syneos Health range for this position. Actual salary will vary based on various factors such as the candidate's qualifications, skills, competencies, and proficiency for the role. In addition, some positions may include eligibility to earn commissions/bonus based on company and / or individual performance.
At Syneos Health, we are dedicated to building a diverse, inclusive and authentic workplace. If your past experience doesn't align perfectly, we encourage you to apply anyway. At times, we will consider transferable skills from previous roles. We also encourage you to join our Talent Network to stay connected to additional career opportunities.
