Harman International Industries

Social Media Specialist Lifestyle

Harman International Industries$84K — $124K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 3-5+ years in social media marketing, ideally within consumer electronics or lifestyle brands.
  • Hands-on experience with Instagram, Facebook, TikTok, and YouTube, including analytics tools.
  • Strong content instincts for each social platform's nuances.
  • Creative thinker with a knack for innovative content ideas.
  • Proficient in analyzing data and optimizing social media performance.

Responsibilities

  • Own the day-to-day content planning and execution across various social media platforms.
  • Build and maintain a global content calendar in coordination with regional teams.
  • Develop campaigns and manage relationships with agencies and content creators.
  • Ensure regional alignment with global social media strategies and brand guidelines.
  • Engage with the community and manage timely responses across channels.
  • Collaborate on channel strategy and platform best practices with leadership.
  • Track performance metrics and provide actionable insights to enhance strategy.

Benefits

  • Access to employee discounts on a range of Harman products.
  • Extensive training opportunities through HARMAN University.
  • Competitive wellness benefits.
  • Tuition reimbursement for further education.
  • Recognition and rewards program to celebrate employee achievements.
Full Job Description
General information

Location:

Northridge - California, USA

Job Family:

Communications and Corporate Affairs

Worker Type Reference:

Regular - Permanent

Pay Rate Type:

Salary

Career Level:

P3

Job ID:

R-54697-2026

Description & Requirements

About the Role

The Social Media Specialist will help drive organic social media strategy and execution for JBL, Harman Kardon portfolio across Instagram, Facebook, TikTok, and YouTube. You will partner closely with the Group Social Media Director and the network of regional social media leads (EMEA, North America, Central America, South America, APAC, Japan, China, and India) to bring a consistent, on-brand voice to a global audience. You will be hands-on with content, community management, and reporting, while helping build the playbooks and processes that connect our regional social teams as one Group. This role is based in Northridge, California and reports to the Group Social Media Director.

This role partners with agency support and works in close collaboration with other global and regional HARMAN teams and across functions.

What You Will Do
  • Content & Channel Ownership: Own day-to-day content planning, creation, and publishing for JBL, Harman Kardon and other portfolio brands across Instagram, Facebook, TikTok, and YouTube or other platforms as they become relevant and necessary.
  • Content Calendar: Build and maintain a global content calendar, coordinating with regional social leads to align and localize content across markets.
  • Campaign Development: Maintain relationships with regional/global agencies, writing briefs, manage and coordinate creators.
  • Global Strategy: Making sure that the regions are aligning with the global social media strategy and brand guidelines and guardrails
  • Community Management: Manage day-to-day community engagement and monitoring, ensuring timely, on-brand responses across channels.
  • Platform Strategy: Partner with the Group Social Media Director on channel strategy, platform best practices, and emerging trend adoption (e.g., Reels, Shorts, TikTok formats).
  • Performance Analysis: Track and report on content and channel performance, translating metrics into clear, actionable recommendations.
  • Cross-Functional Collaboration: Coordinate with creative, PR, ecommerce, and regional marketing teams to ensure consistent messaging and brand persona.
  • Governance & Playbooks: Support the development of social governance frameworks, brand voice guidelines, and platform-specific playbooks used across the Group.
  • Creator & Influencer Support: Support influencer and creator partnerships and campaign amplification across owned channels.
  • Crisis Communication: Support protocols for managing sensitive community situations and escalations across social platforms.


What You Need to Be Successful

Applicants must demonstrate a deep understanding of social media channels, trends, best-practices, executional tactics, measurement, management, and more, including:

  • 3-5+ years of experience in social media marketing, ideally for a consumer electronics, audio, or lifestyle brand.
  • Platform Expertise: Hands-on experience across Instagram, Facebook, TikTok, and YouTube, including native content formats, scheduling tools, and platform analytics.
  • Sharp content instincts: a feel for what will and won't work on each platform.
  • Strong creative instincts, with the ability to translate brand strategy into scroll-stopping content.
  • Creative thinker, capable and comfortable with generating innovative ideas.
  • Proven ability to create unique and compelling positioning and messaging for target audiences.
  • Highly resourceful and solution-oriented with the ability to proactively seek out answers, utilize available data, and leverage team resources to overcome roadblocks.
  • Strong analytical skills, with the ability to interpret data, identify trends, and optimize social media performance.
  • Self-motivated, well organized, and up to challenges of changing timelines, requests, and deliverables.
  • Quick thinker with a "can do" attitude who can manage multiple work streams and prioritize according to the needs of the business in a fast-paced environment.
  • Strong written and verbal communication skills, with the ability to collaborate across global and regional teams.
  • Ability to complete projects or tasks to completion in a thorough manner that addresses all the queries and anticipated follow-up requests.


Bonus Points if You Have
  • Bachelor's degree in Marketing or business-related field preferred.
  • Openness to new ideas and the desire to continuously learn and develop new skills.
  • Experience partnering with paid media teams or supporting paid social amplification strategies.
  • Experience with social listening, sentiment analysis, trend monitoring, or tools such as Sprinklr, Brandwatch, Sprout, Meltwater, etc.


What Makes You Eligible
  • Ability to work in the Northridge, CA office three days a week.
  • Willing to travel up to 10%, as necessary domestically.
  • An understanding that flexibility in working hours may be required due to the nature of our global infrastructure.
  • Successfully complete a background investigation and drug screen as a condition of employment (post-offer).


What We Offer
  • 3 days a week in our Los Angeles (Northridge) office
  • Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
  • Extensive training opportunities through our own HARMAN University
  • Competitive wellness benefits
  • Tuition reimbursement
  • "Be Brilliant" employee recognition and rewards program
  • An inclusive and diverse work environment that fosters and encourages professional and personal development


Benefits

HARMAN is interested in the health and wellbeing of you and your family and offers a range of benefits designed to support your needs for holistic wellbeing. Benefits and perks may vary depending on the nature of your employment with HARMAN, and may include paid vacation and holidays, paid sick leave, volunteer leave, and paid bonding and care giver leave. Employees may also be eligible to participate in comprehensive medical, dental, and vision plans, fertility support and adoption assistance, Health Savings and Flexible Spending Accounts, retirement savings plan with employer match, short and long term disability coverage, life insurance, and more.

If you're ready to innovate and do work that makes a lasting impact, join our talent community today!

Important Notice: Recruitment Scams

Please be aware that HARMAN recruiters will always communicate with you from an '@harman.com', '@careers.harman.com' or '@harmanglobal.avature.net' email address. We will never ask for payments, banking, credit card, personal financial information or access to your LinkedIn/email account during the screening, interview, or recruitment process. If you are asked for such information or receive communication from an email address not ending in one of the above email domains about a job with HARMAN, please cease communication immediately and report the incident to us through: [email protected].

About Harman International Industries

Harman International Industries, Incorporated is an American company that designs and engineers connected products for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things. With leading brands including AKG, Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. The Company's software services power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 30,000 people across the Americas, Europe, and Asia.
Learn more about Harman International Industries
Size
30,000 employees
Industry
Founded
1980

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