Social Media Manager

DOCS Health • $77K — $100K *

St. Paul, MN 55106In-Person

Healthcare

5 - 7 years of experience

Today

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Job Overview by Ladders

Qualifications

Bachelor's Degree in Communications, Marketing, Business, or related field
5 years of experience in B2B marketing or social media management
Strong verbal and written communication skills
Experience with social media management tools and platforms
Ability to analyze data and identify trends

Responsibilities

Lead social media strategies to boost brand engagement and traffic
Manage a comprehensive editorial calendar for campaigns and launches
Develop high-impact content including videos and customer interviews
Collect user-generated content and identify emerging trends
Build and grow online communities by engaging followers
Analyze social media analytics and optimize performance based on insights
Collaborate with Marketing and Sales teams to amplify demand generation

Benefits

Full Medical, Dental, and Vision benefits
401(k) Match Retirement Savings Plan
Paid Time Off (PTO) and Holiday Pay
Volunteer Time Off (VTO)
Educational Assistance Program
Full Paid Parental and Adoption Leave
Employee Assistance Program (LifeWorks)
Employee perks through Patterson Perks Program

Full Job Description

Job Summary
The Social Media Manager is responsible for leading the strategy and execution of social media and online community initiatives to build brand credibility, drive engagement, and support demand generation and business objectives. This role is accountable for complex social media programs to include data analytics, leading day-to-day publishing, evolving channel strategy in partnership with leadership, and collaborating cross-functionally to enhance brand visibility.

Essential Functions

Lead execution of social media strategies and campaigns aligned with business goals, delivering measurable improvements in brand awareness, engagement, and traffic across priority platforms while ensuring content is compliant with legal and regulatory requirements; create resources to guide internal teams on social media best practices and brand amplification
Develop and manage a comprehensive editorial calendar aligned to campaigns, product launches, events, and business priorities, while ensuring platform specific content themes, cadence, and messaging are tailored across target audiences
Develop and publish high impact, engaging content-including short form video, customer interviews, behind-the-scenes content, product features, growth stories, clinical transformations -that strengthens brand identification and encourages audience participation and sharing
Collect user-generated content (UGC) to identify emerging platforms, content trends, and promotional tactics; translate findings into forward looking social media recommendations
Build, manage, and grow online communities by establishing trusted relationships with followers (e.g., practices, suppliers, employees) while representing the brand with a consistent and authoritative voice; engage in real-time dialogue, respond timely to comments, and escalate any customer issues to appropriate teams
Accountable for social media analytics, optimization, and KPI reporting & dashboards; provide recommendations and implement cross functional improvements based on insights
Optimize social media performance by conducting A/B testing on messaging, formats, and audience targeting, while proactively monitoring algorithm changes, platform enhancements, and emerging social trends relevant to B2B and healthcare audiences
Partner closely with Marketing, Sales, and Digital teams to integrate social media into demand generation, campaign, and website strategies to amplify lead-generation campaigns and priority initiatives
Foster positive relationships with key opinion leaders (KOLs), industry associations, and partners and monitor industry trends and social media conversations
Serve as a primary contact for external agencies/vendors and provide oversight to ensure outcomes, timelines, and quality standards are met
Represent the organization at events, customer locations, and supplier engagements to capture content, conduct interviews, and support high quality video and multimedia production
Comply with Company and department policies and standards; performs other duties as assigned

Minimum Requirements

Bachelor's Degree in Communications, Marketing, Business, or a related field, or equivalent education and/or experience
5 years of experience in marketing or social media management for a B2B brand, agency, or equivalent environment

Preferred Requirements

Experience in healthcare, medtech, or distribution industry
Experience supporting demand generation and sales driven marketing campaigns

Skills and Abilities

Strong written and verbal communication skills; ability to simplify complex topics for diverse audiences and collaborate effectively with internal and external stakeholders
Strong interpersonal and persuasive communication skills; ability to represent the brand onsite, conduct interviews, and support video production
Strong proficiency in social media platforms (e.g., LinkedIn) and social media management tools
Experience creating or directing short form video and editing high quality, brand appropriate visual content in a deadline driven environment
Strong project management, planning, and organizational skills; ability to effectively manage timelines and multiple initiatives and deliverables
Ability to analyze data, identify trends, and apply insights
Familiarity with CRM and/or marketing automation platforms

Physical and Cognitive Demands

Communicate/Hearing Frequently
Communicate/Talking Frequently
Learn New Tasks or Concepts Frequently
Make Timely Decisions in the Context of a Workflow Frequently
Complete Tasks Independently Constantly
Maintain Focus Constantly
Remember Processes & Procedures Constantly
Stationary Position (Seated) Constantly
Vision Constantly
Hand/Eye Coordination Occasionally
Bend Rarely
Complete Tasks in a Noisy Environment Rarely
Feeling/Grasping/Handling Rarely
Move/Traverse Rarely
Repetitive Motions Rarely

Working Environment

Hazards Occasionally

Travel Requirements

This position requires up to 20% travel (e.g., events, content capture, supplier engagements)

What's In It For You:

We provide competitive benefits, unique incentive programs and rewards for our eligible employees:

Full Medical, Dental, and Vision benefits and an integrated Wellness Program
401(k) Match Retirement Savings Plan
Paid Time Off (PTO)
Holiday Pay & Floating Holidays
Volunteer Time Off (VTO)
Educational Assistance Program
Full Paid Parental and Adoption Leave
LifeWorks (Employee Assistance Program)
Patterson Perks Program

The potential compensation range for this role is below. The final offer amount could exceed this range, based on various factors such as candidate location (geographical labor market), experience, and skills.

$77,200.00 - $100,333.33

About DOCS Health

Dentrust Optimized Care Solutions provide direct and on-location health services through fixed-clinic settings, mobile treatment centers, telemedicine, portable deployment models, emergency response, case management, and a variety of comprehensive health, dental, and specialty care.

DOCS Health Careers

Joining DOCS Health presents an unparalleled opportunity to become part of a leading team of professionals dedicated to healthcare excellence. DOCS Health is renowned for its commitment to innovation, leadership in the medical field, and a culture that actively supports diversity and professional growth.

Explore Job Opportunities

DOCS Health offers a variety of job opportunities that cater to a range of skills and professional interests. Whether one is seeking a position in healthcare administration, patient care, or medical research, DOCS Health provides a platform where career aspirations turn into reality.

Internship Programs

For those at the beginning of their professional journey, DOCS Health’s internship programs offer a robust foundation in the healthcare industry. Interns gain invaluable experience, working alongside seasoned professionals and engaging in projects that enhance their skills and expand their understanding of the medical field.

Employment Benefits

Choosing a career at DOCS Health means access to outstanding benefits. The company is committed to the well-being of its team members, offering comprehensive health benefits, retirement plans, and generous paid time off. Additionally, employees enjoy continuous learning opportunities through professional development and diversity training programs.

Cultivating a Culture of Growth and Innovation

At DOCS Health, fostering a culture of growth and innovation is paramount. The company encourages its team to pursue innovation in every task and project. With a supportive network and access to cutting-edge technology, team members can explore new ideas and approaches, driving forward the standards of healthcare.

Leadership and Development

Leadership development is a cornerstone of DOCS Health’s commitment to its employees. Through targeted training and real-world application, employees enhance their leadership skills, preparing them for advanced roles within the company. This focus on leadership cultivates a team that is ready to meet challenges and excel in their careers.

Networking and Professional Development

Networking opportunities abound at DOCS Health, with numerous events and platforms that connect employees with industry leaders and peers. These interactions are vital for professional growth and innovation, offering insights and opportunities that are integral to career advancement.

Hiring Process

The hiring process at DOCS Health is designed to be transparent and engaging. Candidates can expect a thorough interview process where they can showcase their skills and learn about the company’s values and expectations. Interested candidates should prepare their resume to reflect relevant experience and skills, tailored to the position they are applying for.

Join the DOCS Health Team

Explore the career pages and current job listings to find where skills and interests align with the needs of DOCS Health. Positions are available for those passionate about making a difference in healthcare and eager to join a team that values hard work and creativity.

Stay Connected with DOCS Health Careers

Keep up to date with the latest from DOCS Health by following the careers blog. Gain insights from insiders, learn about new job openings, and get tips for your next interview or networking event.

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Learn more about DOCS Health

Size

251 employees

Industry