Procter & Gamble (P&G)

Social Media Designer

Procter & Gamble (P&G)$85K — $122K *
Media
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • BA/BS in Graphic Design or related field
  • 3+ years as a Digital Graphic Designer, particularly in e-commerce and social media
  • Strong social-first portfolio showcasing digital graphic design mastery
  • Excellent communication and collaboration skills for multidisciplinary teamwork
  • Adaptable in dynamic environments with a growth mindset
  • Strong time and project management abilities
  • Proficient in design software including Photoshop, Illustrator, CapCut, Figma, and video editing tools like Adobe Premiere Pro and After Effects
  • Expertise in social media platforms such as TikTok, Instagram Reels, Meta Ads Manager, YouTube Shorts, Pinterest, and Amazon Ads

Responsibilities

  • Create social-first graphics, motion assets, thumbnails, and short-form videos for various digital platforms
  • Develop content aligning with brand voice, campaign strategy, and social trends
  • Edit fast-paced videos with captions, transitions, and motion graphics
  • Design diverse paid social ads in multiple formats
  • Build creative variations for A/B testing and performance optimization
  • Use performance metrics to enhance creative effectiveness
  • Monitor trends and emerging behaviors to inform fresh content ideas
  • Support various campaigns and collaborate with multi-disciplinary teams
  • Establish repeatable creative systems for testing and scaling

Benefits

  • Career development opportunities
  • Access to continuous learning and training programs
  • Flexible working arrangements
  • Collaborative and innovative workplace culture
  • Participation in employee wellness and support initiatives
Full Job Description
Job Location
CINCINNATI GENERAL OFFICES

Job Description

About the Role

The Social Media Designer is a creative, social-first designer who specializes in short-form video, paid social advertising, motion graphics, and platform-native storytelling. You will help create high-performing content across TikTok, Instagram Reels, YouTube Shorts, Meta, Amazon, and other digital platforms. This role sits at the intersection of design, content creation, performance marketing, communication, and culture. You will be responsible for developing social media graphics, short-form videos, paid ad creatives, motion assets, thumbnails, and modular creative variations that can be tested, optimized, and scaled. You should be comfortable moving quickly, responding to trends, adapting creative across placements, and using performance data to improve the work over time. This is a hands-on creative role for someone who loves making content.

What You'll Do
• Create social-first graphics, motion assets, thumbnails, and short-form videos for TikTok, Instagram Reels, YouTube Shorts, Meta, Pinterest, and Amazon.
• Develop platform-native content that aligns with brand voice, campaign strategy, social trends, and audience behavior.
• Edit fast-paced videos using captions, transitions, sound design, effects, motion graphics, and rapid-cut storytelling.
• Design paid social ads across static, carousel, motion, and video formats for Meta, TikTok, YouTube, Amazon, and other digital platforms.
• Build creative variations for A/B testing, rapid iteration, and performance optimization.
• Use performance metrics to improve creative effectiveness.
• Monitor TikTok, Reels, Shorts, creator styles, audio trends, and emerging social behaviors to inform fresh content ideas.
• Support content calendars, product launches, seasonal campaigns, influencer partnerships, and creator collaborations.
• Collaborate with designers, copywriters, strategists, media teams, and brand partners to execute high-performing campaigns.
• Help build repeatable social and paid creative systems that allow brands to test, learn, optimize, and scale faster.

Job Qualifications

Job Qualifications
  • BA/BS in Graphic Design or a similar field.
  • 3+ years of experience as a Digital Graphic Designer, with expertise in online e-commerce platforms and social platform requirements
  • A strong social-forward portfolio demonstrating mastery in digital graphic design and social posts. Your portfolio will be assessed on creative excellence, storytelling, problem-solving, and technical mastery.
  • Excellent communication and collaboration skills with the ability to problem solve and work effectively with multidisciplinary teams. Comfortable giving and receiving feedback.
  • Adaptability and comfort in a dynamic environment, with a growth mindset and a commitment to continuous learning.
  • Strong time and project management skills, with the ability to set priorities and meet deadlines.
  • Proficiency in design software, including Photoshop, Illustrator, CapCut, Figma, and video editing tools such as Adobe Premiere Pro and After Effects.
  • Platform Expertise TikTok,Instagram Reels, Meta Ads Manager, YouTube Shorts, Pinterest, Amazon Ads


Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Job Schedule
Full time

Job Number


Job Segmentation
Entry Level

Starting Pay / Salary Range
$85,000.00 - $122,200.00 / year

About Procter & Gamble (P&G)

our brands that can be found in millions of living rooms, kitchens, laundry rooms and bathrooms. It specializes in a wide range of personal health/consumer health, and personal care and hygiene products; these products are organized into several segments including Beauty; Grooming; Health Care; Fabric & Home Care; and Baby, Feminine, & Family Care.

Procter & Gamble (P&G) Careers

Join the vibrant team at Procter & Gamble (P&G), a leader in consumer goods with a rich history of innovation and growth. At P&G, we offer more than just job opportunities; we provide a platform for professional development and personal growth.

Work You’ll Do

At Procter & Gamble (P&G), every position plays a critical role in our mission to provide superior products that improve people's lives around the world. Whether you're looking for an internship or a full-time career, P&G offers a path that will advance your skills and ignite your potential.

Innovate and Lead

Embrace the opportunity to lead and innovate alongside a diverse team of driven professionals. P&G is renowned for its commitment to innovation and leadership in the consumer goods industry, making it the perfect place to enhance your career. Our culture of growth and leadership development ensures that every team member is equipped to make a significant impact.

Diversity and Inclusion

At P&G, diversity is our strength. We are committed to fostering an inclusive environment where every employee can thrive. Our diversity training programs are designed to empower our team and uphold our values of respect and equality.

Professional Growth and Benefits

P&G is dedicated to the professional growth of our employees. We offer robust training programs, leadership development opportunities, and benefits that support the health and well-being of our team members and their families. From networking events to career development workshops, P&G provides all the tools needed to succeed in your career.

Join Our Team

Explore the multitude of job opportunities at Procter & Gamble (P&G) and find the position that best matches your skills and interests. We are continuously hiring creative, curious, and motivated individuals who are ready to drive innovation in the consumer goods industry.

Prepare for Your Interview

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Explore P&G Careers

Search open positions at Procter & Gamble (P&G) and join a team that’s committed to your growth and success in the consumer goods industry. SEARCH P&G JOBS At Procter & Gamble (P&G), we believe that the most successful careers are those that continually foster growth and innovation, paired with a commitment to diversity and leadership. Join us and shape the future of consumer goods.
Learn more about Procter & Gamble (P&G)
Size
101,000 employees
Market Cap
$363.7 billion
Industry
Net Income
$13.8 billion
Founded
1837
5 Year Trend
+4.3%
Revenue
$73.9 billion
NASDAQ

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