About the Role:In this role, you'll be the architect of our brand's social presence, crafting dynamic content and cultivating community engagement across key social platforms. As a key member of Invoca's corporate marketing team, you'll help develop overarching social strategies and integrate brand objectives into captivating social-first initiatives. You'll constantly be on the pulse of emerging trends and have the hunger to pioneer innovative pilots while collaborating cross-functionally to execute integrated campaigns.
A successful candidate is a creatively inspired storyteller and social media expert. Your deep experience leads you to plan your program and drive ideas from conception to execution with autonomy. You'll ensure our brand's look, feel, and voice show up authentically, impactfully, and consistently across social media.
With a keen eye on analytics, you'll optimize content performance and foster meaningful connections, driving impactful social campaigns aligned with product launches and industry trends. Your creativity will shine as you collaborate with designers and copywriters, ensuring content remains compelling and on-brand. With a global perspective, you'll adapt content across regions while maintaining consistency, working cross-functionally to ensure seamless collaboration.
You Will:- Be a hands-on creator of social media content, including posts, polls, native carousels, short-form video, multi-image posts, PDFs, infographics, and other high-performing social content. You bring a strong command of what formats drive engagement on each platform.
- Engage and grow our customer and partner community on social platforms.
- Identify emerging trends and opportunities, driving social-first pilots and experimenting with new content types and the latest social media innovations.
- Contribute to and execute against an overarching social media strategy, including always-on content, community engagement, influencer programs, and associated creative.
- Create and publish monthly content calendars in addition to bi-monthly planning, featuring input from different teams to ensure content is strategic and data-driven.
- Drive social campaigns, programs, and marketing initiatives, including a robust macro/micro-influencer program (including industry-specific, key media, analysts, investors, peers, and partners) to align with product launches and relevant trends/news.
- Drive internal comms social sharing to bring fresh content to the organization.
- Execute and report on integrated brand campaigns, working cross-functionally with various departments and GTM teams to translate brand campaign objectives into social-first content.
- Collaborate with the inbound demand generation and paid social team to create and deliver innovative, best-in-class organic social campaigns.
- Analyze social media performance, share meaningful insights, and actively suggest new ways to improve engagement across all platforms and emerging outlets.
- Maintain a deep understanding of social media metrics, data analysis, and key learnings as they relate to industry benchmarks and best practices.
You Have:- 4+ years of hands-on experience creating compelling social content across LinkedIn, YouTube, Facebook, and Instagram, with knowledge of both organic and paid social media on key platforms.
- Deep understanding of key social networks, platform nuances, and algorithm performance - including what formats, lengths, and content types drive results on each.
- Proficiency in content creation and video editing tools, including AI-powered tools, with a strong eye for design across both static and video formats.
- Track record of success in social media community engagement, including growth strategies, campaigns, influencer marketing, and content strategy.
- Ability to use data and analytics to develop, measure, and optimize content programs that convert - and to clearly communicate those insights to cross-functional teams.
- Experience managing and executing a variety of ongoing and campaign-specific social programs from start to finish with near-full autonomy.
- Strong sense of initiative, a collaborative spirit, and the ability to thrive in a fast-moving environment.
- Bonus: Experience with podcasts, newsletters, or social series programs.
Salary, Benefits, & Perks:At Invoca, all new hires in the U.S. receive benefits starting
on day one of employment. Our benefits offerings include:
Please note that benefits for teammates outside the U.S. may vary in accordance with their country's laws and regulations.
- Flexible Time Off - We encourage a healthy work-life balance. Our flexible paid time off policy allows you to recharge and take time away as needed.
- Paid Holidays - Invoca provides 20 U.S. paid holidays, including a winter break, giving you ample opportunity to refresh and spend time with friends and family.
- Health Benefits - Our healthcare program includes medical, dental, and vision coverage, with multiple plan options to choose what works best for you and your family. Fertility assistance is also included.
- Retirement - Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
- Stock Options - All employees are invited to share in Invoca's success through stock options.
- Mental Health Program - Well-being support on a broad range of issues is available through our SpringHealth program.
- Paid Family Leave - Up to 12 weeks of 100% paid leave is provided for baby bonding, adoption, and caring for family members.
- Paid Medical Leave - Up to 12 weeks of 100% paid leave is provided for childbirth and medical needs.
- InVacation - As a thank-you to our long-term team members, we offer a bonus after 7 years of service.
- Wellness Subsidy - We provide a subsidy that can be applied toward gym memberships, fitness classes, and more.
- Position Base - Target Base Salary $120,000-$147,000 / plus bonus potential
