23andMe is seeking a dynamic and seasoned Executive Social Media Content Creator to serve as the dedicated content arm for the Founder/CEO. This is an incredible role at the intersection of digital-first thought leadership, advancing genetics and social-first storytelling. You will be responsible for building and maintaining Founder/CEO's personal social media presence, crafting a compelling, authentic narrative that reflects her vision for the future of health, science, and personal empowerment.
This role requires a seasoned content creator with demonstrated experience managing social media for C-suite executives or public figures. You will operate as a one-person production studio, planning, capturing, editing, and analyzing content, while also occasionally traveling with Founder/CEO to capture in-the-moment storytelling opportunities.
What You'll Do - Strategy, Planning & Content Writing: Developing editorial calendars, scripting posts and short-form video, and crafting captions that capture the Founder/CEO's authentic voice across platforms.
- Content Capture: On-the-ground filming and photography at events, speaking engagements, lab visits, and day-in-the-life moments. Proficiency with both smartphone and DSLR camera required.
- Editing & Content Creation: End-to-end post-production including video editing, graphic design, and asset creation. Must be proficient in Premiere Pro and/or CapCut; design experience using Canva or AI-powered tools is acceptable.
- Content Analysis & Optimization: Reviewing performance metrics, identifying what's working, and iterating on the content strategy to maximize reach and engagement.
- CEO Thought Leadership: Develop and steward the Founder/CEO's social media persona across LinkedIn, Instagram, X (Twitter), TikTok, and other relevant platforms, ensuring consistency, authenticity, and alignment with 23andMe's brand and mission. Partner with Head of Communications on PR and social media thought leadership.
- Full-Cycle Production: Conceptualize, script, shoot, and edit high-quality video and photo content independently, from ideation through publishing.
- Travel & On-Site Coverage: Accompany Founder/CEO to speaking engagements, conferences, media events, and other appearances (approximately 30% travel) to capture real-time content opportunities.
- Trend & Culture Tracking: Monitor internet culture, algorithm shifts, and platform trends to identify timely, authentic opportunities for Founder/CEO to participate in relevant conversations.
- Cross-Functional Collaboration: Coordinate with Brand Marketing, Communications, and Science teams to align Founder/CEO's content with major product launches, heritage initiatives, and company milestones.
- Messaging & Narrative Development: Craft thoughtful, executive-level messaging that positions Founder/CEO as a leading voice in genetics, healthcare, and entrepreneurship.
What You'll Bring - Experience: 3-6+ years of professional experience in social media content creation or digital marketing, with at least 2 years of executive or high-profile personal brand management.
- Executive Social Media Expertise: Proven track record managing social media accounts for C-suite executives, public figures, or thought leaders. Portfolio of executive-level content required.
- Production Skills: Comfortable filming professional-quality content using both smartphones and DSLR cameras. Experienced in lighting, framing, and capturing spontaneous moments in dynamic environments.
- Technical Mastery: Proficiency in Premiere Pro and/or CapCut for video editing. Design experience required - Canva or AI-powered design tools are acceptable. Familiarity with reporting tools to analyze and optimize content performance.
- Platform Expertise: Deep understanding of platform-specific nuances across LinkedIn, Instagram, TikTok, YouTube, X, and Facebook - including what performs well for individual creators vs. brands.
- Copywriting & Messaging: Exceptional editorial skills with the ability to adapt voice and tone for executive-level communications. Comfortable writing everything from punchy captions to nuanced long-form LinkedIn posts.
- Travel Availability: Able and willing to travel approximately 30% of the time, including domestic and international trips on potentially short notice.
- Organization: Strong project management skills with experience using tools such as Jira, Sprout Social, or similar platforms.
Nice to Have- Background in health, science, biotech, or technology sectors.
- Experience working within a startup or fast-paced, mission-driven company.
- Existing understanding of genetics, genomics, or personalized medicine - or a genuine enthusiasm to learn.
Pay Transparency23andMe takes a market-based approach to pay, and amounts will vary depending on your geographic location. The salary range reflected here is for a candidate based in the San Francisco Bay Area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
San Francisco Bay Area Base Pay Range
$105,000-$140,000
