SMB Account Executive

Fieldguide

$80K — $120K *
US-AnywhereRemote in Salt Lake City, UT
Business Services
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience as an Account Executive with a record of exceeding sales quotas.
  • Familiarity or experience selling to CPA firms, audit, advisory, or assurance sectors is preferred.
  • Strong project management capabilities and stakeholder coordination skills.
  • Ability to engage various stakeholders across technical and executive levels.
  • Proficient in managing complex and multithreaded sales processes independently.
  • Collaborative nature with internal teams like Solutions and Marketing.
  • Adaptable and resourceful, eager to contribute to a rapidly changing startup environment.

Responsibilities

  • Own and manage a targeted list of SMB accounts through the full sales cycle.
  • Achieve and surpass assigned revenue targets and sales metrics.
  • Build and nurture trust-based relationships with decision-makers by understanding their needs.
  • Develop and execute sales strategies using the MEDDICC methodology.
  • Collaborate with cross-functional teams to ensure alignment with customer expectations.
  • Set strategic direction for market potential maximization within your territory.
  • Conduct solution presentations using insights from discovery interviews.
  • Maintain accurate CRM records and clear communication with stakeholders.
  • Attend networking events to foster new business relationships.
  • Up to 30% travel across regions and nationally.

Benefits

  • Competitive compensation with meaningful ownership opportunities.
  • Flexible Paid Time Off (PTO) policy.
  • 401(k) retirement plan.
  • Wellness benefits from day one.
  • Reimbursement for technology and home office expenses.
  • Flexible work schedules to support work-life balance.
Full Job Description
About the Role:

As a full cycle SMB Account Executive, you will be responsible for selling Fieldguide's AI Advisory & Audit Cloud solutions as we expand into new territories this coming year. Your main responsibilities will be prospecting, identifying, and converting new business development opportunities for net new SMB accounts. This role will require working closely with CPA firms in the U.S., where you will navigate a complex, multithreaded sales motion.

By taking a consultative, partner-oriented approach, you will guide firms as they undergo a significant technology shift in the industry-positioning Fieldguide not just as a vendor, but as a true AI partner. In the SMB space, where many firms are family-owned and deeply community-oriented, you will build authentic, trust-based relationships that respect their legacy while helping them embrace innovation. Through deep discovery and values-based selling, you will help these firms understand how Fieldguide's platform can drive efficiency, modernization, and competitive differentiation, ultimately redefining the future of audit and advisory services.

This position will report to the Senior Manager, Sales and is located in Utah. Must be within 50 miles of Salt Lake City or willing to relocate.

What You'll Do:
  • Own a targeted account list of key SMB accounts, overseeing the full sales cycle from prospecting to close.
  • Achieve and exceed revenue targets and key sales metrics.
  • Build strong, trust-based relationships with key decision-makers by providing thought leadership, understanding their business needs, and aligning Fieldguide's solutions accordingly.
  • Develop and implement sales strategies aligned to goals and targets by leveraging the MEDDICC sales methodology.
  • Collaborate cross-functionally with teams including Solutions, Finance, Product, and Marketing to ensure customer needs and expectations are met throughout the sales process.
  • Set strategic direction to maximize market potential within your assigned territory through effective planning and execution.
  • Present compelling solution walkthroughs to prospects using insights uncovered during discovery.
  • Own the creation, ideation, and execution of key account and territory plans.
  • Maintain CRM diligence, forecasting accuracy, and clear communication with internal stakeholders related to your territory.
  • Attend networking events and conferences to build relationships that generate new business opportunities.
  • Up to 30% regional and national travel.

About You:
  • Experience as an Account Executive, with a focus on net new logos and a proven track record of exceeding quota.
  • Experience working for and/or selling directly to audit, advisory, or assurance firms is strongly preferred.
  • Strong project management skills, with the ability to coordinate stakeholders and drive large, complex deals across the finish line.
  • Capacity to engage deeply and broadly across an account-executives, practitioners, and technical teams-to influence stakeholders and drive meaningful change.
  • Able to manage complex, multithreaded sales processes involving customer stakeholders from executives to day-to-day product users.
  • Experience independently managing a complete sales cycle from prospecting to negotiation to close.
  • Team player who collaborates effectively across internal teams (Solutions, BDRs, Finance, Product, Marketing, Customer Success, etc.).
  • Motivated by building sales processes in a rapidly changing startup and being part of a team-oriented selling environment, demonstrating adaptability, resourcefulness, and mentorship.


Some of our benefits include:
  • Competitive compensation packages with meaningful ownership
  • Flexible PTO
  • 401k
  • Wellness benefits starting on your first day
  • Technology & Work from Home reimbursement
  • Flexible work schedules

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