Job SummaryWe are seeking a strategic, execution-oriented manager to join our team. In this role, you will understand that SI Partner Marketing is not just about relationships-it is a primary engine for Demand Generation. You will be responsible for executing marketing programs across Global System Integrators (GSIs), System Integrators (SIs), and Regional System Integrators (RSIs). You will bridge the gap between our Product, Alliances, and Sales teams to deploy a unified "Better Together" message, ensuring that tactical activities are tied directly to pipeline.
Key ResponsibilitiesDemand Generation & "To, Through, With" SI Execution
- Pipeline Engine: Execute SI Partner Marketing campaigns as a primary demand generation channel to drive measurable growth in Partner Sourced (net new) and Partner Influenced (deal acceleration) pipeline.
- The "To, Through, With" Framework: Execute targeted "To Partner" (enablement and education), "Through Partner" (co-branded campaigns for SI clients), and "With Partner" (joint GTM, co-branded campaigns and co-sell motions) marketing initiatives.
Cross-Functional Messaging & Alignment
- Unified Messaging: Collaborate with Alliances and Product Marketing to ensure our joint "Better Together" stories with SIs are technically accurate, market-relevant, and consistent across all channels.
- Integrated Campaigns: Integrate partner motions into broader Global Demand Gen campaigns, activating partners in field events, digital programs, digital activations and ABM strategies.
- Partner Enablement Content & Communications: Manage the creation and distribution of tactical enablement assets tailored for SI practices, including one-pagers, joint battlecards, and marketing, sales decks, partner emails and newsletters.
Operational Excellence & Reporting
- Budget & MDF Management: Manage assigned partner marketing budgets and Market Development Funds (MDF) with precision, ensuring strict tracking and targeting 100% spend utilization.
- Project Management Rigor: Instill a culture of "flawless execution" for all tactics in the funnel, ensuring joint events and content launches have clear workback schedules and are delivered on time.
- Performance Tracking: Manage the reporting cadence for your SI campaigns, delivering clear metrics highlighting leads generated, pipeline contribution, and ROI on MDF spend.
- Lead Management: Monitor the end-to-end lead flow process for partner leads to ensure data integrity and rapid hand-off to the Sales team.
Qualifications & ExperienceProfessional Expertise
- Experience: 4-6 years of experience in B2B Marketing, with specific expertise in Partner Marketing and Demand Generation.
- SI experience preferred
- Ecosystem DNA: Familiarity with the Salesforce partner ecosystem (GSIs, SIs, RSIs) is highly preferred.
- Collaboration: Proven ability to collaborate across Alliances, Marketing, and Sales to drive shared success.
- Analytical Mindset: Ability to track and differentiate between Sourced and Influenced revenue and optimize campaigns based on performance data.
Technical Expertise
- Systems: Strong experience with Salesforce CRM (PRM experience is a plus) and Marketing Automation platforms (e.g., Pardot).
- Workflows & Project Management: Proficiency in Project Management tools (e.g., Asana) and experience executing workflows for partner lead registration and campaign attribution.
BenefitsCopado offers a comprehensive benefits package, which includes:
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) Plan
- Paid Time Off
- Wellness Perks
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