Here's the Scoop - SummaryWe are seeking a strategic and commercially driven Shopper Marketing Manager to lead the development and execution of customer-specific shopper marketing strategies across key retail partners in the US.
This role will be responsible for translating brand and consumer strategies into impactful omnichannel activations across in-store, eCommerce, retail media, and digital touchpoints to drive conversion.
The ideal candidate brings deep CPG experience, strong commercial acumen, retail media expertise, and a proven ability to partner cross-functionally across Sales, Brand, Category, and Digital teams.
We are looking for a highly collaborative leader with strong retailer understanding, agency management experience, and a passion for building best-in-class shopper programs that deliver measurable business results.
What a typical day looks like:- Develop Customer-Specific Shopper Marketing Strategies. Build annual shopper marketing plans aligned to brand priorities, customer strategies, and channel growth objectives.
- Lead Retail Activation Planning & Execution. Design and execute omnichannel shopper activations across in-store, eCommerce, retail media, and key shopper touchpoints to drive conversion.
- Partner Closely with Sales / Key Account Teams. Act as a strategic business partner to Sales, developing customer-selling stories, retailer-specific programs, and Joint Business Plans (JBPs).
- Translate Consumer Insights into Shopper Activations. Leverage shopper, consumer, and category insights to identify purchase barriers/opportunities, translating them into impactful programs that influence path-to-purchase behavior.
- Lead agency partners & Activation Development. Develop strategic briefs and lead external shopper marketing, creative, and retail media partners to build integrated activations that drive shopper conversion.
- Manage Retail Media & Digital Commerce Integration. Partner with retail media, eCommerce, and merchandising teams to build integrated shopper campaigns across retailer ecosystems, ensuring alignment across the full shopper journey.
- Oversee Merchandising & Promotional Programs. Develop and optimize promotions, display strategies, and merchandising initiatives to maximize incremental sales.
- Measure ROI and Performance Effectiveness. Track activation performance using KPIs such as sales lift, ROI, incrementality, conversion, TDP growth, and promotional efficiency.
- Manage Shopper Marketing Budget & Investment Allocation. Own budget planning, spend tracking, and optimization to ensure efficient investment across customers and channels.
- Collaborate Cross-Functionally. Partner with Brand, Category Management, Sales, and Supply to ensure aligned, scalable, and executable programs.
- Build Best-in-Class Retailer Relationships. Develop strong relationships with retailer marketing and commercial teams to unlock shopper activation opportunities, better placements, and joint growth opportunities.
What are we looking for?- 10+ years of experience in CPG, preferably across Shopper Marketing, Customer Marketing, Brand Marketing, and/or Trade Marketing.
- Proven experience developing and leading omnichannel shopper marketing programs, integrating in-store, eCommerce, retail media, and digital activation to drive conversion and brand growth.
- Strong experience integrating shopper marketing into customer business plans, Joint Business Plans (JBPs), innovation launches, and channel growth strategies, with the ability to influence customer and internal commercial agendas.
- Strong commercial acumen, with the ability to connect shopper activations to business outcomes including revenue growth, incrementality, ROI, TDP gains, velocity, and promotional efficiency.
- Hands-on experience developing and leading retail media campaigns, with strong understanding of audience strategy, media optimization, attribution, and lower-funnel conversion.
- Strong analytical and shopper insights capabilities, including proficiency in syndicated and retailer data sources such as Nielsen, Circana, panel data, loyalty data, and point-of-sale analytics.
- Proven ability to lead cross-functional teams, partnering effectively across Brand, Sales and Digital teams to drive alignment and execution.
- Experience working directly with major US retailers and their marketing/commercial teams, with strong understanding of customer-specific activation principles.
- Experience managing shopper marketingbudget including investment planning, allocation, and management.
What can you expect from Champion?- Safety: a strong commitment to ensure all people are provided with a safe, healthy and respectful environment.
- Earnings: Salary range from USD$105,000 to USD$144,000, 401k with Company, and donation matching.
- Industry Competitive Benefits: Medical, Dental, Vision and Employee Assistance Programs to meet your individual or family needs.
- Continuing Education: In House & Online Learning & Development, as well as an Education Assistance Program.
- Quality: a dedication to uphold the highest standards of authenticity, nutritional integrity, and food safety, to earn the trust of Pet Lovers everywhere.
- Other Perks: Free Bag of Premium Pet Food each month, Free Parking and more!
What are you waiting for? Join the pack!
Come as you are. 
