Colgate Palmolive

SEO/GEO Specialist

Colgate Palmolive$96K — $137K *
Consumer Technology
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or related field
  • 3+ years of digital marketing experience with hands-on SEO and content creation
  • MBA and/or Diplomate degree preferred
  • Understanding of agile methodologies
  • Knowledge of social media best practices
  • Expertise in SEO, paid media, and CRM touchpoints
  • Public speaking and PR skills are advantageous

Responsibilities

  • Develop and manage an SEO/GEO strategy aligned with business goals and KPIs
  • Gain insights into the business and brand to create strategic search strategies
  • Implement SEO/GEO strategies that align with content to boost visibility
  • Conduct extensive on-page and off-page research for optimization roadmaps
  • Analyze technical SEO metrics and provide optimization recommendations
  • Identify metadata and schema gaps for improvement
  • Keep updated on SEO & GEO trends and adjust strategies accordingly

Benefits

  • Comprehensive medical, dental, and vision coverage
  • Basic life insurance and disability coverage
  • Paid parental leave
  • 401(k) plan with company matching contributions
  • Minimum of 15 vacation/PTO days and 13 paid holidays
Full Job Description
No Relocation Assistance Offered
Job Number #173149 - Overland Park, Kansas, United States

In this role the SEO/GEO Specialist, reporting to the Senior Manager, Social & Content, is responsible and accountable for SEO Strategy and Operations. They will lead analysis of consumer & professional-facing websites and content performance, stay abreast of GEO trends and lead partnership with GIT and Global Product Owners for technical optimizations. As a member of the Integrated Brand Experience Team, this work will work with our various marketing teams, cross functionality, and our agency resources to executive strategies that support our growth plans.

Responsibilities:
  • Develop and manage a holistic SEO/ GEO strategy for Hill's US laddering up to business goals and specific KPI, working collaboratively with pad media, brand and website team.
  • Develop a deep understanding of business, brand and category to develop a strategic POV on how to win on Search for brand. Work with a cross functional team to educate and influence the same.
  • Implement and optimize unified SEO/ GEO strategies and campaigns that align with our content strategy to drive long-term search & generative engine visibility.
  • Performs extensive research (on-page & off-page) against business priorities to fuel roadmap development for site optimisations, working closely with internal & external teams to action optimizations
  • Analyze current technical SEO performance of owned domains, including page speed, site information architecture, page structure, and internal linking structure; identifies and makes recommendations to further optimize each area.
  • Assess meta data and schema gaps & opportunities and leverage tools to optimise and implement.
  • Stay abreast of SEO & GEO trends and keep business updated with core updates, ensuring that considerations are reflected and pivoted where necessary within our strategies.


Required Qualifications:
  • Bachelor's Degree in Marketing or related field
  • 3+ years of proven experience in digital marketing with hands on optimization and content creation experience


Preferred Qualifications:
  • MBA and/or Diplomate degree
  • Understanding of agile methodology and process
  • Knowledge of social platform best practices
  • Subject matter expertise in SEO, paid media, and CRM touchpoints
  • Understanding of agile methodology and process
  • Experienced public speaker and/or PR-related skills and training
  • Digital literacy pertaining to either the nutrition, commercial, and/or and veterinary space.


Compensation and Benefits
Salary Range $96,800.00 - $137,000.00 USD

Pay is determined based on experience, qualifications, and location. Salaried employees may also be eligible for discretionary bonuses, profit-sharing, and long-term incentives for Executive-level roles.

Benefits: Salaried employees enjoy a comprehensive benefits package, including medical, dental, vision, basic life insurance, paid parental leave, disability coverage, and participation in the 401(k) retirement plan with company matching contributions subject to eligibility requirements. Additional benefits include a minimum of 15 vacation/PTO days (hourly employees receive a minimum of 120 hours) and 13 paid holidays (vacation days are prorated based on the employee's hire date within the calendar year). Paid sick leave is adjusted based on role and location in accordance with local laws. Detailed information regarding paid sick leave entitlements will be provided to employees upon hiring and may be subject to adjustments based on changes in legislation or company policies.

#LI-Hybrid

About Colgate Palmolive

Colgate-Palmolive Company (Colgate) is a consumer products company whose products are marketed in over 200 countries and territories throughout the world. It operates in two segments: Oral, Personal and Home Care and Pet Nutrition. Oral Care business products include Colgate Total, Colgate Sensitive Pro-Relief, Colgate Max Fresh, Colgate Optic White, and Colgate Luminous White toothpastes, Colgate 360° manual toothbrushes and Colgate and Colgate Plax mouth rinses. Colgate's Oral Care business also includes dental floss and pharmaceutical products for dentists and oral health professionals. Its Personal Care products also include Palmolive, Softsoap and Sanex brand shower gels, Palmolive, Irish Spring, and Protex bar soaps and Speed Stick, Lady Speed Stick and Sanex deodorants and antiperspirants. It sells liquid hand soap under the Palmolive, Protex and Softsoap brands. Colgate, through its Hill's Pet Nutrition segment (Hill's), manufactures pet nutrition products for dogs and cats.

Colgate-Palmolive Careers

Join the vibrant team at Colgate-Palmolive, a global leader in oral care, personal care, and pet nutrition, where innovation, leadership, and care converge to create outstanding job opportunities. At Colgate-Palmolive, we are committed to offering more than just employment; we are dedicated to providing a platform where careers flourish and talents shine.

Work You’ll Do

At Colgate-Palmolive, every position is a chance to enhance global health and well-being. Whether you're involved in product development, marketing, finance, or technology, you'll contribute to projects that touch lives worldwide. Our team's diversity and commitment to inclusive leadership help foster an environment where new ideas and perspectives lead to dynamic solutions.

Innovate and Grow

Join a company renowned for innovation and set your career on a trajectory of growth and discovery. Colgate-Palmolive is the perfect place to challenge your skills and expand your horizons. Here, innovation isn't just another buzzword—it's a practical part of how we approach solutions and processes to improve the lives of our consumers.

Be Part of a Great Team

Our culture is all about collaboration and teamwork. At Colgate-Palmolive, you’ll work alongside professionals who are leaders in their fields, united by a common goal to make every day better for people around the globe. Our team is supported by robust diversity training programs that enhance understanding and drive innovation.

Future-Proof Your Career

With a multitude of career paths and job opportunities at all levels, Colgate-Palmolive empowers you to tailor your career journey. From internships to leadership roles, every career stage at Colgate-Palmolive is supported by extensive training and professional development opportunities, ensuring that your career aspirations have no limits.

Explore Job Opportunities and Internships

Whether you're a seasoned professional or a recent graduate, Colgate-Palmolive offers a range of opportunities. Explore positions that match your skills and interests through our job portal. We are continuously hiring and looking for curious, creative, and driven individuals to join our team.

Networking and Professional Development

At Colgate-Palmolive, career growth is complemented by opportunities for networking and professional development. Engage with leaders and peers at all levels and take advantage of our comprehensive benefits and programs designed to enhance your life both inside and outside of work.

Prepare for Your Interview

Ready to join us? Polish your resume, prepare for your interview, and show us why you are a perfect fit for our team. At Colgate-Palmolive, we value a straightforward and insightful interview process that seeks out individuals eager to contribute and grow.

Stay Connected

Keep up to date with the latest at Colgate-Palmolive: - **Career Tips**: Get insider perspectives and industry-leading insights you can use today—all from the people who work here. - **Job Alert Emails**: Personalize your subscription to receive job alerts and the latest news tailored to your preferences. Discover the exciting and rewarding opportunities that await at Colgate-Palmolive. Join Colgate-Palmolive and be part of a company that believes in growth, innovation, and the power of a diverse team to lead the industry forward. Explore our careers page and find out how your skills and passions can make a difference at one of the most respected companies in the world.
Learn more about Colgate Palmolive
Size
33,800 employees
Market Cap
$66.6 billion
Industry
Net Income
$2.6 billion
Founded
1806
5 Year Trend
+2.8%
Revenue
$16.4 billion
NASDAQ

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