Senior Video Specialist - Communications Department

Worcester Public Schools

$94K — $104K *
Education, Government & Non-Profit
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in video production, ideally in a large organization or school district
  • Strong skills in video editing software, such as Final Cut Pro or Adobe
  • Proficiency in using analytics to enhance video strategies
  • Experience with live broadcasting and technical aspects of signal flow
  • Effective writing and verbal communication skills
  • Ability to manage staff and station budgets
  • Bilingual abilities in Spanish, Portuguese, Haitian Creole, Arabic, or Vietnamese preferred

Responsibilities

  • Generate innovative video content ideas aligning with WPS communication needs
  • Oversee WEA-TV operations and ensure reliable livestream broadcasts
  • Maintain technical quality of live meeting broadcasts
  • Manage budget for equipment and operational maintenance
  • Lead and mentor two staff members in the Communications Department
  • Create quarterly operational plans with the Chief Communications Officer
  • Act as liaison to City Cable Services and City Hall IT Department

Benefits

  • Full-year working schedule
  • Collaborative work environment within a school district
  • Opportunity to drive community engagement through educational content
  • Professional growth opportunities in a dynamic media landscape
  • Contribute to the innovative communication strategies of Worcester Public Schools
Full Job Description
JOB TITLE: Senior Video Specialist REPORTS TO: Chief Communications Officer LOCATION: Worcester Public Schools (WPS), Worcester, MA OVERVIEW: The Senior Video Specialist will oversee the day to day operations of video production for the WPS Communications Department and logistical operations of Worcester Educational Access Television (WEA-TV) under the direction of the Chief Communications Officer. The Senior Video Specialist proactively generates video content production ideas and strategies and stays current on emerging trends in digital content production. PRIMARY RESPONSIBILITIES: - Proactively generates video and digital content ideas and projects to meet the communications needs of WPS; stays current on emerging trends and best practices in digital content production with an emphasis on websites, social media, and other digital platforms through adoption of a "digital first" approach. - Leads operation of WEA-TV and ensures uninterrupted, reliable broadcast to Charter Spectrum Channel 191 and internet livestream. This includes the live broadcast of all regular and standing Worcester School Committee public meetings. - Strong knowledge and experience of the technical aspects of broadcasting live meetings to ensure all meetings are covered as scheduled and uninterrupted. (See more details below.) - Proactively manages station funds for equipment, maintenance, etc. - Manages two staff members - Proactively develops station operational plans on a quarterly basis in collaboration with the Chief Communications Officer - Serves as a liaison to City Cable Services and the City Hall Information Technology Department TECHNICAL EXPERIENCE REQUIRED: - Experience producing effective video content for digital platforms for medium to large organizations that meets strategic needs - Experience using analytics and data to guide video content strategy for maximum effectiveness - Strong experience video editing and using editing software, such as Final Cut Pro or Adobe - Experience with audio and video signal flow from source to output for live broadcasts - Experience maintaining video playback servers such as Cablecast or Telvue - Experience maintaining livestreams of live broadcasts to websites and YouTube - Understanding of how the server communicates to YouTube - Basic knowledge of video playback servers and backup drives/b-roll library - Experience and understanding of file formats for cable television vs. internet platforms - Understanding of lighting techniques - Understanding of wireless microphone and wireless video signal transmission functioning - Experience and strong skills with preproduction planning, script writing, interviewing. - Experience with pan-tilt-zoom (PTZ) cameras for filming and/or live broadcasts of productions, graduation ceremonies, or public meetings - Experience using Cannon and JVC camcorders - Strong experience and skills with graphic design and visual branding production and best practices for video and television - Excellent writing and verbal communication skills, paying close attention to grammar - Must be able to lift 40 lbs. PREFERRED QUALIFICATIONS: - Experience managing staff and budgeting for a small department - Five years of experience in the field(s) of video production - Experience in video production for marketing, journalism, advertising or public relations for a large organization or organization that serves a large audience. Experience working for a large school district, marketing communications agency/firm, higher education, or broadcast journalism highly preferred - Bachelor of Arts Degree in visual arts, communications, multimedia production, marketing, broadcast journalism, or related field - Advanced technical skills on video and/or television production equipment as listed above. - A self-starter who is motivated and has a passion for video production work - Knowledge of urban school districts - Ability to speak Spanish, Portuguese, Haitian Creole, Arabic or Vietnamese WORK YEAR: This is a full-year position POSITION TYPE: 52 weeks, non-represented SALARY RANGE: $94,000 - $104,000 JOB TYPE: 52 weeks, non-represented

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