Job DescriptionThe Vice President of Marketing will lead and evolve M3 MR Group's global marketing strategy to accelerate revenue growth, strengthen the Group's position as a trusted healthcare market research and insights partner, and support continued expansion across regions, panels, solutions, and operating brands.
This role owns M3 MR Group's brand, demand generation, product/solutions marketing, communications, and sales enablement globally, setting standards, toolkits, and performance management across regions and business units. The postholder will ensure the Group's differentiated strengths-proprietary healthcare panels, quality, compliance, speed, and insight delivery-are clearly articulated and monetized across all client segments and markets.
The role is a senior leadership position, requiring strategic vision, commercial rigour, and hands-on execution, working closely with Sales, Operations, Client Services, and the wider M3 Group.
Key responsibilities include:
Global Marketing Strategy & Leadership- Define and deliver a cohesive global marketing strategy for M3 MR Group, aligned to revenue growth and long-term positioning
- Act as senior marketing leader and partner to the CEO and Executive Leadership Team
- Establish clear marketing priorities, operating plans, and global KPIs
- Ensure consistency of message, brand, and execution across regions (US, Europe, APAC)
- Own marketing ROI, budget efficiency, and performance optimisation
Revenue Growth & Demand Generation- Drive measurable pipeline growth through integrated B2B demand generation and account-based marketing (ABM)
- Partner closely with global and regional Sales leaders to improve lead quality, conversion, and commercial effectiveness
- Support strategic account growth, new client acquisition, and cross-sell of M3 MR Group capabilities across operating brands and solutions
Brand, Positioning & Thought Leadership- Own global brand positioning for M3 MR Group within healthcare market research and insights
- Define and manage the group brand architecture-clearly differentiating M3 MR Group's brands and propositions, with distinct positioning, messaging, and use-cases while maintaining a consistent group-level narrative
- Clearly communicate M3's differentiation: proprietary physician panels, data quality, compliance, speed, and global scale
- Lead thought leadership initiatives across healthcare research, insights, and methodology
- Oversee PR, conferences, sponsorships (e.g. ephmra, BHBIA, Intellus), content, and external communications
Product & Solutions Marketing- Translate M3's diverse research capabilities into compelling, client-focused value propositions
- Own go-to-market strategies for new solutions, methodologies, and market expansions
- Develop high-impact sales enablement materials across proposals, decks, case studies, and credentials
- Support pricing, packaging, and competitive positioning in collaboration with Commercial leadership
Communications- Own an integrated communication plan across all group brands and products, and make sure that all communications remain on brand and on message
- Ensure an appropriate cadence of high quality communications across all channels, brands and products
- Maximise the leverage of thought leadership, events and product developments throughout communications
Digital & Marketing Infrastructure- Lead global digital marketing strategy (web, SEO/SEM, email, paid media, marketing automation)
- Ensure tight integration between marketing systems, CRM, and sales processes
- Use data and insights to continually improve campaign performance and client engagement
Team Leadership & Capability Building- Build, lead, and mentor a high-performing global marketing team
- Define clear roles, success metrics, and development pathways
- Establish scalable marketing processes and best practices across M3 MR Group
- Manage agencies and partners efficiently and commercially
Cross-Functional & Group Collaboration- Work closely with Sales, Operations, Client Services, Product, and Finance
- Align with broader M3 Group branding and governance where required, while ensuring clarity and consistency across M3 MR Group operating brands and propositions
- Represent Marketing in executive, leadership, and board-level discussions
Key Outcomes- Revenue pipeline contribution and growth
- Lead quality, conversion, and sales adoption
- Brand awareness and perception within healthcare research markets
- Marketing ROI and operational efficiency
- Strength and scalability of the global marketing function
QualificationsMinimum: - Senior marketing leadership experience in a global B2B, data, research, healthcare, or professional services environment
- Proven track record of revenue-driven marketing and demand generation
- Strong experience with complex, multi-solution offerings and enterprise clients
- Experience leading international teams and working at executive level
Preferred: - Healthcare market research or life sciences industry experience
- Experience marketing proprietary platforms, panels, or data-driven services
- Experience operating within regulated, compliance-driven environments (e.g. ISO, GDPR)
- Commercial, analytical, and outcome-focused
- Credible and confident at C-suite and client level
- Collaborative and pragmatic, with the ability to influence across functions
- Comfortable operating in a fast-growing, evolving global organization
Additional InformationBenefits:A career opportunity with M3USA offers competitive wages, and benefits such as:
- Health and Dental
- Life, Accident and Disability Insurance
- Prescription Plan
- Flexible Spending Account
- 401k Plan and Match
- Paid Holidays and Vacation
- Sick Days and Personal Day
*M3 reserves the right to change this job description to meet the business needs of the organization
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