Pure Storage

Senior Trademark & Brand Protection Specialist

Pure Storage$192K — $307K *
Legal & Accounting
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience as a trademark and brand protection paralegal.
  • Demonstrable experience with USPTO trademark filings and TTAB proceedings.
  • Proven capability in managing large-scale, international trademark dockets.
  • Strong expertise in B2B marketing collateral compliance and review.
  • Experience with productivity tools like Google Workspace and Asana.

Responsibilities

  • Build and maintain a comprehensive trademark tracking system.
  • Execute continuous marketplace surveillance for brand threats.
  • Serve as the legal point of contact for marketing collateral reviews.
  • Oversee external counsel workflows and global trademark filing spends.
  • Systematically track commercial activities for USPTO filings.

Benefits

  • Innovative work culture encouraging critical thinking.
  • Opportunities for personal and professional growth.
  • Recognized as a great workplace in technology and the Bay Area.
  • Flexible time off and wellness resources.
  • Company-sponsored team events.
Full Job Description
THE ROLE

Everpure is looking for a proactive & seasoned Senior Trademark & Brand Protection Specialist to take ownership of our global trademark portfolio, marketing collateral review, and partner directly with our Marketing and Sales teams to safeguard our brand identity. In this highly collaborative position, you will serve as the primary legal bridge for cross-functional brand protection efforts, driving proactive enforcement, trademark prosecution, and marketing collateral review across our growing technology portfolio. You will play a vital role in elevating the Legal team's daily presence, establishing best-in-class brand protection frameworks, and protecting Everpure's brand worldwide.

WHAT YOU'LL DO
  • Optimize Trademark Docketing & Portfolio Intelligence: Build and maintain a comprehensive tracking system that records historic mark clearances, prior company uses, and product specifications to streamline prosecution, renewals, and audit readiness.
  • Drive Global Enforcement & Marketplace Monitoring: Execute continuous marketplace surveillance and weekly watch notice reviews to identify threats, evaluating and collaborating on administrative actions such as letters of protest, oppositions, or TTAB proceedings to defend Everpure's brand worldwide.
  • Partner with Marketing & Sales Teams: Serve as the designated legal point of contact for routine marketing collateral reviews, promotion and contest rules, and brand use queries to ensure compliance with FTC guidelines and tech industry standards.
  • Manage Outside Counsel & Legal Operations: Oversee external counsel workflows, monitor global trademark filing spend, and evaluate performance metrics to ensure efficient execution of international filing strategies, including Madrid Protocol filings.
  • Gather Legal Evidence & Track Industry Trends: Systematically track company commercial activities to collect specimens of use for USPTO filings while serving as an internal subject matter expert on market shifts and brand protection trends.
  • In-Office Expectation: We are primarily an in-office environment and therefore, you will be expected to work from the Santa Clara, CA office in compliance with Everpure's policies, unless you are on PTO, or work travel, or other approved leave.

WHAT YOU BRING
  • 8+ years of experience as a trademark and brand protection paralegal.
  • Trademark Prosecution & Administrative Practice: Demonstrable experience preparing and managing USPTO trademark filings, responses to office actions, letters of protest, and Trademark Trial and Appeal Board (TTAB) proceedings.
  • Global Portfolio & Docket Management: Proven capability in managing large-scale, international trademark dockets using platforms such as IPFolio, Saegis, or Compumark Watch, alongside practical knowledge of the Madrid Protocol and multi-jurisdictional filing strategies.
  • Cross-Functional Collaboration & Marketing Review: Strong expertise in reviewing B2B marketing collateral against FTC Endorsement Guides and industry compliance standards, with a track record of building trusted partnerships across Sales and Marketing organizations.
  • Legal Tech & Workflow Proficiency: Experience working within modern productivity and collaboration tools such as Google Workspace, Slack, Asana, and Figma.

#LI-ONSITE

Salary ranges are determined based on role, level and location. For positions open to candidates in multiple geographical locations, the base salary range is reflective of the labor market across the applicable locations.

This role may be eligible for incentive pay and/or equity.

There is no application deadline and we accept applications on an ongoing basis until the job is filled.

The annual base salary range is:

$192,000-$307,000 USD

WHAT YOU CAN EXPECT FROM US:
  • Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers.
  • Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®!
  • Team: We build each other up and set aside ego for the greater good.

And because we understand the value of bringing your full and best self to work, we offer a variety of perks to manage a healthy balance, including flexible time off, wellness resources, and company-sponsored team events. Check out purebenefits.com for more information.

About Pure Storage

Pure Storage is a data storage company that provides all-flash storage solutions. The company was founded in 2009 and is headquartered in Mountain View, California. Pure Storage's products are designed to help businesses manage and store large amounts of data. The company has over 7,000 customers and operates in over 40 countries. Pure Storage went public in 2015 and is listed on the New York Stock Exchange under the ticker symbol PSTG.
Learn more about Pure Storage
Size
4,300 employees
Market Cap
$8 billion
Industry
Net Income
-$282 million
Founded
2009
5 Year Trend
+24.2%
Revenue
$1.6 billion
NASDAQ

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