Renesas Electronics America

Senior Staff Solutions Marketing Specialist

Renesas Electronics America$120K — $145K *
Technical Services
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 10+ years of experience in business development, field applications engineering, marketing, or related roles.
  • Deep understanding of the Industrial Automation market.
  • Experience with channel sales and building relationships in the field.
  • Strong strategic thinking, analytical capabilities, and communication skills.
  • Effective collaboration in a cross-functional, matrixed environment.

Responsibilities

  • Engage with key customers to understand their requirements and drive solution-level initiatives.
  • Identify growth opportunities by collaborating with channel partners and key customers.
  • Orchestrate collaboration among Business Units, Sales, and FAE's for solutions promotion.
  • Establish trusting relationships with technical and procurement stakeholders.
  • Define product requirements based on customer and market insights.
  • Identify channel opportunities and work with teams to capitalize on them.
  • Conduct market research and competitive analysis to inform strategic decisions.
  • Develop impactful customer-facing presentations and product collateral.

Benefits

  • Competitive benefits package included with salary.
  • Commission bonus eligibility based on performance.
Full Job Description
Job Description

Solutions Marketing - focus on solutions, engaging with key customers and channel customers in alignment with internal product groups to drive full product promotion and uncover future solution requirements. In this role, you will focus on key customer engagement and broad market channel solutions, driving application-level opportunities. The primary focus is the Industrial Automation segment, including PLCs, motor control, and HMI interfaces.

As the regional lead, you will drive Renesas system solutions and collaborate closely with Sales, Channel Marketing, Product Groups, and the System Architects to formulate and execute strategic engagement plans to expand growth in this segment.

Responsibilities

Customer Engagement & Opportunity Development
  • Engage with key customers to understand requirements, drive solution-level solutions to secure design wins and drive revenue growth.
  • Engage with channel partners and customers to identify additional growth opportunities
  • Orchestrate Business Units, Sales, and FAE's in solutions promotion and business development activities.
  • Establish and nurture trusting and productive relationships with key technical and procurement stakeholders in the infrastructure customer base.
  • Understand market and customer requirements and work with Product Groups to define product requirements and improve product roadmaps.
  • Identify channel opportunities and collaborate with FAE's, Sales and channel partners to attack these opportunities.
  • Research and monitor competition, market dynamics and design windows, and provide recommendations on required responses and/or actions.
  • Prepare and continuously refine customer presentations to best communicate our value proposition. Ensure customer-facing documents effectively communicate desired messages to maximize impact.
  • Define and develop product collateral, competitive analysis, customer presentations and field training material.


Qualifications
  • 10+ years of experience in business development, field applications engineering, marketing, or related roles.
  • Deep understanding of the Industrial Automation market.
  • Experience with channel sales combined with a proven ability to follow up on leads and build relationships in the field.
  • Strong strategic thinking, analytical abilities, and communication skills. Capable of conveying complex concepts clearly, concisely, and effectively.
  • Ability to work effectively in a matrixed, cross-functional environment, collaborating seamlessly with teams across multiple offices worldwide.

Education
  • BSEE or related fields. MSEE or MBA is a plus.


Additional Information

This position is eligible for a commission bonus. The final offer amount will be determined based on the candidate's geographic location, relevant experience, and skill set.

We believe in rewarding our employees with a competitive benefits package alongside their salary. More information will be provided during the hiring process.

Videos To Watch
https://www.youtube.com/embed/k-zs4tB6nNc

About Renesas Electronics America

Renesas Electronics America is a leading supplier of advanced semiconductor solutions including microcontrollers, SoC solutions and a broad range of analog and power devices, with operations spanning research, development, design and manufacturing for a wide range of applications.
Learn more about Renesas Electronics America
Size
2,000 employees
Industry

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