What to ExpectThis is a hands-on, high-ownership role sitting at the intersection of content creation, social strategy, and brand storytelling. You will own our social channels end-to-end, shape our digital narrative, and help bring our robot to life across the internet.
You'll be responsible for everything from filming and editing videos, to collaborating with creators, to managing day-to-day social posting, to keeping our website fresh and up to date. You'll work collaboratively with key teams, including product, design, and legal to ensure cross-functional alignment.
What You'll DoSocial Media Management- Own our presence across X, Instagram, TikTok, and LinkedIn
- Write posts, manage timing, and shape a consistent online voice
- Develop and execute a weekly content calendar optimized for each platform
- Identify and drive influencer and creator partnerships relevant to robotics, AI, and tech
- Track performance, iterate quickly, and constantly refine what works
- Be the pulse of internet culture - trends, memes, formats, and the pace of conversation
- Have a finger on the pulse of the competitive landscape to ensure we take into account the strategies of adjacent companies
- Mobilize broader team for concerted social posts
Video Content Creation- Concept, script, shoot, and edit high-quality short-form and long-form video content
- Capture behind-the-scenes footage at demos, with the team, and with the robot in action
- Craft compelling copy: social posts, micro-stories, captions, etc.
- Build content that demystifies robotics while keeping things fun, approachable, and hype-worthy
Website & Digital Messaging- Maintain and update website content and media assets
- Ensure messaging consistency across web, social, and other digital touchpoints
- Support with asset organization and CMS upkeep
What you'll bring- 3-6+ years of experience in social, content, or creative roles - ideally at a startup or fast-moving tech company
- Deep familiarity with X, TikTok, and Instagram
- Strong shooting and editing skills (Premiere/CapCut/FCP)
- A sharp, punchy copywriter who understands pacing, tone, and narrative hooks
- Organized, fast, and comfortable juggling multiple channels and content threads
Nice to have- Curiosity in robotics, AI, or hard-tech storytelling is a major plus
