DraftKings

Senior Social Art Director

DraftKings$97K — $122K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years in creative, art direction, or social content development.
  • Proven ability in crafting high-performing paid social campaigns.
  • Expertise in storytelling and audience engagement for short-form video.
  • Experience working with cross-functional teams and various creatives.
  • Skilled in Adobe Creative Suite, particularly in Premiere and After Effects.
  • Portfolio showcasing data-driven creative work and visual storytelling.

Responsibilities

  • Concept and create innovative social-first creatives for paid media.
  • Translate strategies into engaging, platform-specific stories and formats.
  • Lead and guide creative teams in executing visual concepts.
  • Develop scalable creative systems for diverse audiences.
  • Collaborate with marketing teams to optimize and test creative effectiveness.
  • Utilize cultural trends and AI tools to enhance campaign outcomes.

Benefits

  • Health, dental, and vision insurance options.
  • Retirement savings plan with company contribution.
  • Equity opportunities for all employees.
  • Career growth training and development programs.
  • Flexible work arrangements to support work-life balance.
Full Job Description
The Crown Is Yours

As a Senior Social Art Director, you’ll create social-first ideas people actually want to watch, built to drive clicks, conversions, and measurable performance. You’ll concept and lead paid social creative across video and motion, partnering with editors, motion designers, and creators to deliver high-performing work at scale. Using storytelling, platform instincts, cultural trends, and emerging AI tools, you’ll help shape repeatable creative systems designed for testing, optimization, and growth.

What you’ll do as a Senior Social Art Director
  • Concept and develop social-first creative built for paid media performance.

  • Translate campaign strategies into platform-native storytelling, hooks, formats, and short-form video concepts.

  • Lead editors, motion designers, and creators through execution while defining campaign visual direction.

  • Build scalable creative systems and repeatable content formats across channels and audiences.

  • Partner with marketing and paid media teams to test, iterate, and optimize creative performance.

  • Use cultural insights, AI tools, and performance data to improve creative output and campaign results.

What you’ll bring
  • At least 5 years of experience in creative, art direction, or social content development.

  • Strong conceptual thinking with experience creating high-performing paid social campaigns.

  • Deep understanding of storytelling, pacing, and audience attention across short-form video platforms.

  • Experience collaborating with editors, designers, creators, and cross-functional marketing teams.

  • Proficiency in Adobe Creative Suite and working knowledge of Premiere, After Effects, CapCut, or similar tools.

  • A portfolio showcasing performance-driven creative work, strong visual judgment, and social-first thinking.

#LI-AS1

Join Our Team

We’re a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don’t worry, we’ll guide you through the process if this is relevant to your role.

The US base salary range for this full-time position is 97,900.00 USD - 122,400.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process.

About DraftKings

DraftKings is an American daily fantasy sports contest and sports betting operator. The company allows users to enter daily and weekly fantasy sports–related contests and win money based on individual player performances in five major American sports, Premier League and UEFA Champions League soccer, NASCAR auto racing, Canadian Football League, the XFL, mixed martial arts and Tennis. In August 2018, DraftKings launched DraftKings Sportsbook in New Jersey becoming the first legal mobile sports betting operator in the state. Since launching in New Jersey, DraftKings has opened mobile sports betting operations in Indiana, Pennsylvania, West Virginia and opened in New Hampshire December 30, 2019 after reaching contract with the New Hampshire Lottery. Retail sports betting is available in Iowa, Mississippi and New York. DraftKings Sportsbook mobile and retail sports betting products allow bettors in each state engage in betting for most major U.S. and international sports. As of April 2016, the majority of U.S. states consider fantasy sports a game of skill and not gambling. In November 2016, FanDuel and DraftKings, the two largest companies in the daily fantasy sports industry, reached an agreement to merge. However the merger was terminated in July 2017 due to it being blocked by the Federal Trade Commission as the combined company would have controlled a 90 percent of the market for daily fantasy sports. As of July 2017, DraftKings had eight million users.
Learn more about DraftKings
Size
3,400 employees
Market Cap
$4.9 billion
Industry
Net Income
-$577.9 million
Revenue
$292.3 million
NASDAQ

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