Requisition ID: 70968
The team you will be a part ofThe Consumer Packaged Goods (CPG) marketing team reports to the Brand & Product Senior Marketing Manager over CPG brands (everydrop, affresh & Swash) and Gladiator brand. The team of marketing, product, sales & operations collaborate to develop & execute strategies to deliver the brand promise and launch consumer solutions to the market place.
This role in summaryThis person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers' media networks, and 3rd parties) and spans across all retail channels. This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans.
Your responsibilities will include- Support marketing planning for Everydrop/Water, affresh & SWASH brands across all retail channels, ecommerce & in-store.
- Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
- Develop product detail page strategies and execute across retailers including reviews, core & rich content.
- Strengthen marketing partnership with key retailers and agency partners.
- Create informed solutions that are grounded in data and research.
- Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews.
- Budget ownership working in collaboration with finance and cross-functional partners to ensure costs are accurately outlooked and processed.
- Delivery of projects on-time, on-strategy, and on-budget.
Minimum requirements- Bachelor's degree
- 4+ years of experience in one or more of the following: Marketing, Shopper Marketing, Product, Media, Brand, eCommerce or Channel Sales
Preferred skills and experiences- Bachelor's Degree in Business, Communications or Marketing
- Experience in Retail Media/Marketing (Paid, In-Store)
- Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders through strong project management, time management & organizational skills
- Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings
- Proven ability to develop strong relationships and work with cross-functional teams
- Ability to influence and lead others, including those outside of the Marketing function
- Strong oral, written communication, and presentation skills
What we offerGenerous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more! Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).
Additional informationWhirlpool's Ways of Working
Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We offer flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:
- Always On Flexibility - You will have the autonomy to manage personal, family, and outside-of-work commitments as needed.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.
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