Forbes Advisor is looking for a Senior Strategist of Growth to join the Forbes Advisor Performance Marketing team, focusing on a new owned and operated property in the company formation space. A proven track record of driving business growth through SEM, Social, and Display advertising is required for this role. If you're looking for challenges and opportunities similar to those of a start-up, with the benefits of an established, successful company, read on.
The position, reporting into the Senior Director for SMB, will own the development and execution of the performance marketing strategy for the owned and operated property. The ideal candidate brings strong expertise in PPC advertising with an emphasis on SEM, a hands-on and proactive mindset, and the ability to make sound decisions and move initiatives forward. They are detail-oriented, action-driven, and eager to personally contribute to the success and growth of our business.
Responsibilities: Performance:
- Development growth strategy and oversee the of day-to-day execution of performance marketing for the property
- Direct and support team members in determining the optimal tactics and approach to realize the commercial priorities
- Coordinate with product and finance teams to develop a clear understanding of product LTVs to ensure media channels are operating at target ROI
- Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimizations
- Evaluate and improve attribution models used to measure channel performance
- Advise the team on findings from regular performance reviews to set appropriate actions to be taken to drive growth
- Work closely with team product managers to align paid strategy with on-site experience
- Explain variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)
Professional Competencies:
- Passion for performance marketing
- Highly motivated individual with a proven track record for exceeding expectations
- Outstanding ability to think creatively and identify and resolve problems
- Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
- High levels of autonomy and self-motivation
- Excellent analytical, organizational, project management, and time management skills
Requirements:- Proven 8+ years' experience in PPC/SEM/Social/Display
- Experience with customer acquisition leveraging LTV models for business services products
- Strong knowledge of smart bidding strategies, including Google Ads' TROAS and TCPA
- Experience executing across multiple performance marketing channels
- Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools
- Experience using external competitive research tools such as SEM Rush
- Proven track record of driving measurable results in PPC (revenue growth, profit growth, ROI improvement)
- You enjoy working in a team environment and look forward to supporting the business to meet required goals
What Success Looks Like:
- Develop a leading performance marketing operation to compete with industry leaders in the company formation space
- Growth of business line from small to large scale at target ROI
Forge a growth strategy that can be repeated for other owned and operated properties under the Forbes Advisor umbrella
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