Senior SEM ManagerDepartment: Paid Search
Employment Type: Full Time
Location: Calgary, Alberta
Compensation: $90,000 - $110,000 / year
DescriptionCDM is seeking a Senior SEM Manager who will oversee a portfolio of clients and be a part of the driving force in scaling our PPC department. You will play an integral role in growing the department's success with our team.
If you have a passion for scaling Google campaigns profitably, love witnessing growth from the seed of your strategy and implementation, enjoy working with a diversified client portfolio, love reading and analyzing data, and excel in building and maintaining department processes, as well as creating high-budget campaigns that flourish from the results of your efforts, keep reading!
What You'll Do- Oversee campaign strategy and work with Manager on advanced search tactics while establishing ongoing strategic frameworks for streamlined
- Daily account management to maximize mid and high tier accounts
- Lead media planning for new accounts
- Coordinate with team leadership to manage and optimize large-scale budgets, ensuring efficient allocation to maximize investment and hit agency benchmarks
- Manage the performance of Analyst, Coordinator, and Manager roles, including overseeing their training, development, and quality of work
- Work with the CSM lead to set North Star Metrics for every client
- Oversee campaign audits to ensure a comprehensive analysis, accurate findings, and relevant recommendations are implemented
- Create and implement robust A/B testing frameworks to continuously optimize campaign performance
- Create, manage, and refine processes and best practices to engage in operational excellence for internal efficiency and ultimate client success.
- Develop comprehensive strategies and frameworks for struggling accounts. Ensure these strategies are aligned and implemented with CDM best practices
- Clearly communicate with internal stakeholders to ensure client status and performance alignment
- Lead the cross-team communication with the conversion rate optimization and Integration teams
- Maintain regular communication with team members through 1:1 meetings and team discussions to address challenges, provide feedback, and align on goals
- Lead annual performance reviews for all junior team members to provide clear feedback on performance and growth
What We're Looking For- A strong command of the English language and located in Canada.
- 4+ years of experience in Paid Search advertising
- Advanced knowledge and in-depth experience with Google Ads
- Experience managing over $300K/month in paid search spend
- 2+ years of agency experience preferred, but not required
What We Offer- An incredible team and culture. We're a high-performance, feedback-oriented, and data-driven organization where everyone is empowered to succeed. Our culture thrives on collaboration, extreme ownership, and a commitment to continuous improvement. We believe in integrity as a cornerstone of our success, making decisions that align with our principles even when it's challenging. We celebrate winning together by supporting and lifting each other up, ensuring every victory is shared. At our core, we embrace Kaizen, the philosophy of continuous improvement, knowing that small changes can lead to extraordinary results. This is more than a workplace-it's a place where you'll grow, learn, and thrive alongside passionate teammates who are as invested in your success as you are.
- Be part of a rapidly scaling company that's redefining performance marketing for the home improvement industry.
- Competitive compensation that reflects your expertise and contributions.
- Enjoy the flexibility of a fully remote work environment, with the option to collaborate in person at our beautiful Vaughan office whenever you need a change of pace.
- 15 days of paid time off (PTO) annually, with the freedom to use them as you see fit.
- Comprehensive group benefits, including health, dental, and more, to support your well-being.
- A company-provided MacBook and a home office budget to help you create your ideal workspace.
- Merch deliveries to help you get started and feel part of the team.
- A work abroad policy to support you when you need a fresh perspective or a new working environment.
- Opportunities to connect with #Clever teammates in person, whether at our Vaughan office, through meetups across Canada, or at company-wide events and off-sites.
