The Senior Sales Manager, Corporate Partnerships is an individual contributor responsible for driving new business development and managing a portfolio of advertising and sponsorship accounts at a senior level.
This role operates independently, owning the full sales cycle from prospecting through close and ongoing client stewardship:
• Drives sales of advertising, sponsorships, and other revenue-generating opportunities in alignment with organizational revenue targets and strategic priorities.
• Identifies and independently develops fully integrated partnerships with global organizations and brands, encompassing onsite activations, digital and social campaigns, VIP hospitality, entitlement, presenting partnership positions, and more.
• Conducts industry research on all clients and develops needs analysis for potential investment.
• Prospecting, scheduling, and conducting initial discovery meetings, by phone or in person, with new businesses that would benefit from associating with the school.
• Maintains active and realistic pipeline of prospective clients and activities in the CRM system (Salesforce).
• Leads development of local and customized sales packages, including unique sponsorship concepts (i.e., local flagship radio proposals).
• Prepares proposals and makes presentations in collaboration with the Director, Creative Brand Partnerships and Marketing leads.
• Develops client relationships by closing sales and honoring obligations in a professional and timely fashion, providing outstanding service.
• Responsible for managing book of business to ensure timely payments by clients are received upon designated deadlines.
• Responsible for conducting proper outreach and engagement with clients throughout the year.
• Responsible for providing each client with a year-end review of its return on investment.
• Works to foster positive employee relations and teamwork by: -following and supporting all policies and procedures, -communicating effectively with all operating units, and -complying with all federal, state, and local regulations, laws, and ordinances in discharging duties.
• Performs other duties as assigned.
- Bachelor's Degree
- Five (5) to eight (8) years of sales experience in a related field. Significant experience in the college and/or pro sports field strongly preferred.
- A demonstrated track record of outstanding sales achievement (both in growth and profit) is essential. Proven ability to renew and upsell existing clients as well as land new clients.
- Exceptional sales skills and proven ability to pitch and close deals up to and beyond six figures.
- Superior communication, negotiation, and interpersonal skills
- Enthusiastic and creative with the ability to think strategically and tactically.
- Strong understanding of sales compensation plans with the proven ability to navigate compensation issues to a positive conclusion.
- Has the highest level of personal and professional integrity and ethics.
- Has a strong understanding of and passion for college and professional sports industries.
- Strong computer skills with experience operating in an environment that employs a CRM system (Salesforce) as well as the Microsoft Office suite.
