Senior Regional Marketing Manager - New England

Location: New England Region
Salary: $90,000-$115,000
Travel: 10-20% within the New England region

About the Role

Sila Services is looking for an experienced Senior Regional Marketing Manager to lead marketing strategy and execution for our New England businesses.

This role requires marketing experience within the residential home services industry, specifically HVAC, Plumbing, Electrical or a closely related in-home service business, as well as hands-on experience using ServiceTitan.

You'll partner closely with our Regional VP, General Managers and Marketing team to build and execute marketing plans across multiple HVAC, Plumbing and Electrical brands throughout New England.

This is a hands-on role for someone who understands how marketing works in the home services world. You know how to generate calls and leads, understand seasonality, evaluate marketing spend, track conversion and ROAS, and adjust quickly when a location or campaign isn't performing.

What You'll Do

Own the development and execution of marketing plans for multiple brands across the New England region

Partner closely with General Managers and the Regional VP to understand each business, local market and growth goals

Manage regional and brand-level marketing budgets and make sure dollars are being invested where they will have the greatest impact

Develop and execute lead-generation strategies across digital and traditional marketing channels

Manage campaigns across SEO/SEM, websites, social media, email, radio, TV, print, outdoor and other local channels

Use ServiceTitan and other reporting tools to monitor lead generation, booked calls, conversion, revenue and overall marketing performance

Track marketing performance and ROAS and make recommendations based on the data

Identify underperforming campaigns quickly and shift dollars toward stronger-performing channels and opportunities

Lead monthly and quarterly marketing KPI and scorecard reviews with business and marketing leadership

Identify trends, gaps and opportunities across individual businesses and the overall region

Develop marketing strategies to support underperforming locations, including digital campaigns, outbound calling, promotions, offers and pricing initiatives

Take ownership of strategic initiatives such as memberships, cross-selling, customer retention and other growth opportunities

Lead and support regional Marketing Manager(s)

Manage and partner with outside marketing agencies

Help newly acquired businesses transition into Sila's regional marketing structure and best practices

Partner with the broader Marketing team on website content, social media, advertising, creative, offers, messaging and lead-nurturing strategies

Travel to New England businesses approximately 10-20% of the time

What You Must Have

5+ years of marketing experience with a strong focus on lead generation and measurable revenue growth

Marketing experience within the residential home services industry, including HVAC, Plumbing, Electrical or a closely related in-home services business

Hands-on ServiceTitan experience

Strong understanding of how marketing drives calls, booked appointments, leads and revenue within a home services business

Experience managing marketing budgets and measuring performance and ROAS

Experience across both digital and traditional marketing channels

Strong analytical skills and the ability to turn data into clear recommendations and action

Experience working directly with General Managers, operations leaders or other business leaders

Ability to manage multiple brands, markets, priorities and deadlines at the same time

Strong project management and organizational skills

Excellent communication and presentation skills

Ability to work independently and move quickly in a fast-paced, high-growth environment

Bachelor's degree in Marketing, Business, Communications or a related field

Before You Apply

This is not a general marketing position. We are specifically looking for someone who has worked in marketing within the home services industry and understands the connection between marketing activity, inbound leads, booked calls, conversion and revenue.

ServiceTitan experience is required for this position.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.