Senior Public Relations Manager

LastPass

$131K — $160K *
US-AnywhereRemote in United States
Consumer Technology
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5-7 years of experience in public relations or communications, preferably in B2B software or cybersecurity
  • Established media relationships with the ability to drive earned coverage
  • Experience managing PR agencies with measurable, impactful results
  • Background in crisis communications within regulated environments
  • Exceptional writing and editing skills, with ability to craft high-quality material quickly
  • Recognized as a trusted advisor in communications, especially under pressure
  • Data-driven approach to measuring communications impact

Responsibilities

  • Lead proactive media relations to secure earned coverage in technology and security sectors
  • Manage an external PR agency, setting clear priorities and expectations for performance
  • Develop communications strategies for product launches, events, and research initiatives
  • Ensure consistency in corporate messaging across all channels and platforms
  • Facilitate executive visibility through speaking engagements and media opportunities
  • Collaborate with legal and security teams to prepare for issues and crisis communications
  • Measure communication impact through metrics like share of voice and message effectiveness

Benefits

  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies, including Quarterly Self-Care Days and Volunteer Days
  • Comprehensive health coverage for employees and dependents
  • Home office setup support
  • Continuous learning opportunities with an annual education stipend
  • Employee recognition programs via Motivosity
  • Short-Term or Remote-Centric Work Arrangements for flexibility
Full Job Description
LastPass is looking for a Senior Public Relations Manager:

In this role, you will lead how LastPass shows up in the press and across the security conversation as the company's Senior Public Relations Manager. You will run media relations, launch communications, and issues preparedness, helping LastPass deliver on its mission to give everyone seamless access to everything they need to work, move fast, and stay protected.

About the team:

The Communications team sits within the Marketing organization and owns how LastPass shows up in the press, with industry audiences, and across the broader security conversation. The team manages an external PR agency, drives launch and event moments, and builds the earned media and executive visibility that support the company's growth and reputation.

If you are passionate about complex problem solving and motivated by scale, then this is the role for you!

Who will you work with?

You will report to the Head of Marketing while partnering closely with the senior leadership team, product, security, and legal. Within marketing, you will work day to day with brand, product marketing, demand generation, and web growth, and you will manage an external PR agency that operates as an extension of the team.

What are some of the exciting challenges you will be working on?
  • Lead proactive media relations across security trade, business, and technology press, turning company milestones into earned coverage
  • Manage an external PR agency as an extension of the team, setting scope, priorities, and a high bar for output
  • Build and run the communications engine around product launches, industry events, and original research
  • Maintain the corporate messaging framework and keep public communications aligned across channels
  • Develop executive visibility through speaking opportunities, bylines, and select media engagements
  • Partner with security and legal to keep issues and crisis communications preparedness current, including protocols and holding statements
  • Establish communications measurement, including share of voice, message pull-through, and sentiment
  • Collaborate with brand, product marketing, and demand generation so earned, owned, and paid channels tell one story

What does it take to work at LastPass?
  • Proven experience leading communications or public relations programs in B2B software, ideally in cybersecurity or adjacent technical categories
  • Proven track record earning media coverage on the strength of the story, with established press relationships
  • Proven experience managing an external PR agency to measurable outcomes
  • Background in crisis and issues communications within a security-sensitive or regulated environment
  • Strong writing and editing ability, able to produce the first draft when it matters
  • Recognized internally as a trusted communications counselor who stays calm and clear when stakes are high
  • Recognized internally as a rigorous operator who defends the function's impact with data rather than adjectives

It's great, but not required:
  • Experience communicating through a company repositioning or category creation effort
  • Familiarity with identity, access management, or AI governance markets
  • Experience supporting creator, influencer, or community programs with technical audiences


Our compensation reflects the cost of labor across several US geographic markets. Pay is based on several factors including market location and may vary depending on job-related knowledge, skills, and experience.

US Pay Range

$131,200-$160,000 USD

Why LastPass?
  • The leader in secure access
  • High-growth, collaborative environment with inclusive teams
  • Remote-first culture
  • Competitive compensation
  • Flexible Paid Time Off policies, including but not limited to: Quarterly Self-Care Days (4 extra paid days off annually) and Volunteer Days
  • Parental leave
  • Comprehensive health coverage, including dependents
  • Home office setup support
  • LastPass Families free account for up to 5 members
  • Continuous learning and development opportunities, including an annual learning stipend to invest in your growth
  • Peer-to-peer recognition through Motivosity
  • Employee Assistance Program for well-being support
  • Remote work stipend to support your home office needs
  • Short-Term or Remote-Centric Work Arrangements for added flexibility

Unlock your potential with us - your skills, experience, and unique perspective matter more than just checking the boxes. Apply today, and let's build the future together!

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