Summary:In this role, you will lead go-to-market strategy and execution for high-priority healthcare solutions. You will serve as a strategic individual contributor who connects market insight, buyer needs, product strategy, and commercial priorities into differentiated positioning, compelling narratives, rigorous launch plans, and measurable go-to-market impact. You will partner with cross-functional stakeholders to bring audience, industry, competitive, and customer insights into the commercialization process while helping accelerate awareness, adoption, pipeline growth, and revenue performance.
Responsibilities:- Lead go-to-market strategy for complex products, solution portfolios, strategic initiatives, major launches, and priority growth areas.
- Develop positioning frameworks, value propositions, portfolio narratives, persona-based messaging, use-case messaging, and differentiated solution stories for healthcare executive and enterprise buying audiences.
- Manage end-to-end launch strategy and execution, including market assessment, launch planning, stakeholder alignment, readiness activities, enablement coordination, and post-launch evaluation.
- Integrate market, buyer, competitive, and customer insights into product strategy, commercialization planning, roadmap discussions, and business prioritization.
- Partner with product management to identify market opportunities, refine product value, define target audiences, and translate capabilities into commercially relevant messaging.
- Collaborate with sales, account management, and enablement teams to create talk tracks, executive conversation guides, battle cards, objection-handling resources, training materials, and buyer-specific value stories.
- Align campaigns, thought leadership, content, events, digital channels, and client communications with product positioning and commercial priorities.
- Analyze market trends, competitive activity, customer feedback, win/loss insights, pipeline performance, launch outcomes, and content utilization to optimize go-to-market effectiveness.
- Influence senior leaders and cross-functional stakeholders through insight-driven recommendations that improve market fit, commercial readiness, launch quality, and business impact.
- Define, track, and communicate product marketing performance metrics while managing multiple high-visibility priorities in a fast-paced, matrixed environment.
Qualifications:- Relevant degree preferred.
- 5 or more years of relevant experience required.
- Experience in product marketing, solutions marketing, or commercial enablement, preferably within healthcare.
- Experience leading go-to-market strategy for enterprise SaaS, data and analytics platforms, AI-enabled solutions, healthcare technology, advisory solutions, or other complex B2B offerings.
- Proven ability to develop positioning, messaging, product narratives, launch strategies, and enablement resources that drive measurable business outcomes.
- Strong understanding of enterprise sales cycles, complex buying committees, healthcare executive audiences, and buyer journey dynamics.
- Strong analytical and problem-solving skills with the ability to synthesize market research, customer insights, competitive intelligence, sales feedback, and performance data into actionable recommendations.
- Excellent storytelling, written, verbal, presentation, and executive communication skills.
- Ability to influence senior leaders and cross-functional partners without direct authority while balancing strategic thinking and hands-on execution.
- Willingness to travel.
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Estimated Hiring Range:At Vizient, we consider skills, experience, and organizational needs in our compensation approach. Geographic factors may adjust the range estimate and hires typically fall below the top range. Compensation decisions are tailored to individual circumstances. The current salary range for this role is $88,900.00 to $155,500.00.
This position is also incentive eligible.
Vizient has a comprehensive benefits plan! Please view our benefits here:
http://www.vizientinc.com/about-us/careers
