Role OverviewJamLoop is hiring a Sr. Product Marketing Manager to own customer storytelling as well as product and solution-specific content that helps JamLoop sell more clearly and show value more credibly.
This role is responsible for customer advocacy, case studies, vertical content, use-case playbooks, and customer-facing content that reinforces value across both the buyer and customer journey. You will help define how JamLoop shows up through real customer outcomes, sharp product storytelling, and practical content that supports sales, marketing, and customer engagement.
This is a hands-on role for someone who can turn insight into content and content into impact. You should be comfortable interviewing customers, writing and producing content, building use-case narratives, developing playbooks, and creating assets that help prospects and customers better understand JamLoop's value.
What You'll OwnCustomer storytelling and use cases- Define and develop clear, compelling customer use cases across key segments and verticals
>- Translate product capabilities into real-world outcomes and narratives
>- Ensure consistent, differentiated storytelling across customer-facing content and GTM materials
>
Case studies and proof content- Own the development of case studies, customer stories, and proof-driven assets
>- Create content that supports sales cycles, marketing campaigns, and external storytelling
>- Continuously refresh and evolve proof points as the product and customer base grows
>
Vertical and industry content- Develop vertical-specific content that resonates with priority industries and use cases
>- Partner with Product Marketing to translate segmentation and positioning into tailored narratives
>- Build content that supports acquisition, enablement, and customer value communication
>
Customer advocacy- Build and scale customer advocacy programs including case studies, testimonials, reviews, and references
>- Identify and activate high-value customers as advocates across marketing, sales, and external visibility efforts
>- Turn customer success into assets that drive credibility and commercial impact
>
Content strategy and development- Own the development of high-impact product and customer content including case studies, use-case playbooks, vertical guides, blog posts, and sales-supporting assets
>- Create content that is insight-driven, differentiated, and aligned to business outcomes
>- Ensure content supports both pipeline generation and customer value communication
>
Customer communications and lifecycle support- Support lifecycle marketing through content used in onboarding, nurture, and expansion programs
>- Develop customer-facing communications that reinforce value and drive engagement
>- Partner with Growth and Product teams to align messaging across key customer touchpoints and the broader customer journey
>
Measurement and impact- Track and improve the performance of content across the funnel, including engagement, influence on pipeline, and customer value communication
>- Ensure content is tied to clear business outcomes, not just output volume
>- Continuously identify opportunities to improve storytelling, positioning, and content effectiveness
>
What You BringMust-haves- 5+ years in Product Marketing, Content Marketing, Customer Marketing, or a related role in B2B SaaS or a similar category
>- Strong storytelling skills with the ability to translate complex products into clear, compelling narratives
>- Proven experience developing case studies, customer stories, and use-case-driven content
>- Experience creating use-case, vertical, and proof-driven content that helps sales and marketing tell a clearer story
>- Experience building content that supports both pipeline generation and customer value communication
>- Strong cross-functional collaboration with Product, Sales, and Marketing teams
>- Strong bias toward AI-assisted workflows, with curiosity and hands-on exploration of AI tools
>
Nice-to-haves- Experience in adtech, martech, media, or CTV
>- Experience supporting video-first content workflows
>- Experience with HubSpot, Canva, Webflow, or similar tools
>- Experience in a lean, high-growth team where people build as they go
>
How You Work- Focus on impact over output, prioritizing content and programs that drive real business outcomes
>- Strong point of view on storytelling and positioning, not just execution
>- Ability to move fluidly between strategy and hands-on creation, from planning to writing to execution
>- Highly organized and reliable, with strong follow-through and attention to detail
>- Able to manage multiple workstreams without losing sight of the bigger goal
>- Comfortable operating as a team of one when needed, with a bias toward ownership and getting things done
>- Deep curiosity about customers, their needs, and how they derive value
>- Highly collaborative, working across Growth, Product, Sales, and Leadership
>- Comfortable building from zero and creating structure where none exists
>- Knows the difference between content that sounds good and content that is actually useful in market
>- Brings new ideas and perspectives, not just execution against existing plans
>
What Success Looks Like in 6-12 Months- A strong library of customer stories, case studies, and proof points exists and is actively used across sales and marketing
>- Clear, compelling customer use cases and narratives are defined across key segments and verticals
>- Content consistently reflects real customer outcomes, not just product features
>- Customer-facing content tied to onboarding, nurture, and adoption reinforces product value and supports stronger engagement
>- Customer advocacy programs are established and generating reviews, references, and proof assets
>- Vertical-specific content is in market and resonating with priority industries
>- Content is consistently produced, high quality, and aligned to GTM priorities
>- Messaging across product content, customer stories, and campaigns is more consistent and differentiated
>
Benefits- Fully remote work environment
>- Flexible vacation policy to support work-life balance
>- Medical, dental, and vision coverage
>- 401(k) savings plan
>- Company meetups and opportunities to connect in person
>
