Socure Inc.

Senior Product Marketing Manager, Fraud Suite

Socure Inc.$100K — $140K *
Finance & Insurance
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • 5+ years of product marketing or relevant experience, preferably in payments.
  • Strong written and verbal communication skills.
  • Analytical mindset with proficiency in data interpretation.
  • Project management skills to handle multiple projects effectively.
  • Deep understanding of product marketing and go-to-market strategies.
  • Experience specifically in the fraud space is required.

Responsibilities

  • Develop product positioning and messaging that differentiates Socure's fraud product.
  • Lead go-to-market strategy planning and execution for product launches.
  • Conduct thorough market, competitor, and customer research to guide marketing strategies.
  • Collaborate with teams to ensure consistent messaging across all channels.
  • Create tailored sales enablement materials like presentations and datasheets.
  • Track product and campaign performance, providing insights for optimization.
  • Develop customer-facing content highlighting product impact.

Benefits

  • Opportunity to influence and shape product marketing strategies.
  • Collaboration with cross-functional teams including product and sales.
  • Engagement in a dynamic and fast-paced work environment.
  • Focus on fostering a customer-centric approach in initiatives.
  • Possibility for advancement in a growing fraud-focused product sector.
Full Job Description
About the role

The Product Marketing Manager for our Fraud Suite will develop and execute product marketing strategies to drive awareness, adoption, and growth for Socure's fraud-focused solutions.

This role partners closely with product, sales, and marketing teams to define positioning, messaging, and go-to-market plans.

The Senior Product Marketing Manager leads market research, supports product launches, and ensures alignment between product capabilities and customer needs, with a specific focus on fraud suite.

What you'll do
  • Develop product positioning, messaging, and value propositions that differentiate Socure's fraud product in the market.
  • Lead the planning and execution of go-to-market strategies for new product launches and feature releases.
  • Conduct market, competitor, and customer research to inform product marketing strategies and content.
  • Collaborate with product, sales, and marketing teams to ensure consistent messaging and alignment across channels.
  • Create sales enablement materials, such as presentations, datasheets, and FAQs, tailored to workforce solutions.
  • Track and analyze product and campaign performance metrics, providing insights and recommendations for optimization.
  • Develop customer-facing content, including case studies, blog posts, and product collateral, highlighting payments product impact.
  • Gather feedback from customers and internal stakeholders to inform product improvements and marketing initiatives.
  • Champion Socure's leadership competencies by fostering collaboration, adaptability, and a customer-centric mindset in all initiatives.

What you bring
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 5+ years of experience in product marketing, marketing, or a related field, preferably with experience in payments.
  • Strong written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and market trends.
  • Project management and organizational abilities; able to manage multiple projects and adapt to shifting priorities.
  • Deep understanding of product marketing, go-to-market strategies, and sales enablement.
  • Collaboration and relationship-building skills across cross-functional teams.
  • Adaptability, curiosity, and a willingness to learn in a fast-paced environment.
  • Experience within the fraud space helping bring products to market is required.


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About Socure Inc.

Socure is a New York-based technology company that provides digital identity verification services. The company's products use artificial intelligence and machine learning to verify the identities of individuals in real-time. Socure's customers include financial institutions, online marketplaces, and other businesses that need to verify the identities of their users. The company was founded in 2012 by Sunil Madhu and Johnny Ayers and has raised over $70 million in funding to date.
Learn more about Socure Inc.
Size
250 employees
Industry
Founded
2012

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