WHAT YOU'LL DO: ICP & Persona Strategy- Define and maintain our data & AI ICP personas, value propositions, use cases, and segment-specific messaging
- Lead quarterly industry research across all ICPs and synthesize findings into actionable GTM intelligence for the broader team
Messaging, Enablement & GTM Assets- Develop and maintain messaging, campaign narratives, and BDR/DG maps and talk tracks
- Build win case studies and proof points across champion and/or buyer deals
- Create assets for field sellers on active deals and drive them through enablement for scale
- Work with demand gen, content, and enablement to activate messaging and associated GTM motions
Market, Analyst & Competitive Intelligence- Own Retool's coopetition positioning against code generation and ecosystem tools (including Claude, OpenAI, and others)
- Support the partnerships team with market context, messaging alignment, and partner-facing materials
Cross-Functional Collaboration- Partner with our Technical Customer Experience team on messaging support and internal and external deliverables
- Collaborate with partner marketing and revenue enablement on program kickoffs, planning, and execution
THE SKILLSET YOU'LL BRING: - 5+ years of product marketing experience at a high-growth B2B SaaS company, with meaningful time in developer tooling, data infrastructure, or AI/ML
- Demonstrated experience building ICP frameworks, persona-based messaging, and segment-specific GTM strategies
- Technical depth and AI fluency sufficient to understand how our platform works and how customers derive value from it
- Field credibility-you're comfortable supporting sellers on active deals and translating complex market dynamics into clear positioning
- World-class writing and communication skills; you can distill complexity into clarity for both technical and business audiences
- Strong affinity for data and operations teams, with a working understanding of the tools and ecosystems they rely on
- An insatiable intellectual curiosity and genuine interest in the AI-native software development space
For candidates based in the United States, the pay range(s) for this role is listed below and represents base salary range for non-commissionable roles or on-target earnings (OTE) for commissionable roles. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate's experience and qualifications, and location.
Additional compensation in the form(s) of equity and/or commission are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
The base pay range for this role is $191,500 - $278,300 per year.
Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!
Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations.
