ABOUT YOU
We're looking for a Senior Product Manager who has built and scaled programmatic systems at consumer commerce companies. You've shipped great products, you know how SEO works under the hood, and you can reason about architecture for systems that produce millions of units of output from structured inputs.
You'll join Xsolla Pages - a CEO-priority initiative - as the IC product lead who turns vision into a real, indexed, monetizing product surface. You'll partner closely with different teams within the company in a true cross-functional environment.
You thrive when handed a complex, partially-defined system and asked to bring order to it: defining specs for new verticals, designing the auto-generation backbone, instrumenting the analytics, and integrating attribution - all in tight sprint cycles. If you've done this at Shopify, Etsy, Pinterest, Yelp, Tripadvisor, Wix, or Airbnb, we want to talk to you.
Responsibilities:
• Lead end-to-end product delivery for new verticals - Games, Influencers, Retail, Telecom - from strategy through specs to partner launch.
• Own the page auto-generation system for millions of dynamically-generated pages: UGC integration, SEO automation, sitemap generation, Schema.org structured data, and 26-language localization.
• Define and instrument KPIs across all Pages plugins (claim rate, conversion, indexation, partner adoption); build dashboards with the analytics team.
• Own ELIAA attribution integration end-to-end - technical design, alignment with the ELIAA team, integration into the XLA Pages architecture.
• Manage the Pages product backlog across multiple Jira projects (SB, XPF, XPM, XLAPAGES, EXM); run sprint planning, dependency tracking, deadline management.
• Partner with engineering, design, SEO, BD, and partner-facing teams to ship with quality and speed.
• Serve as the subject-matter expert for Pages across the Xsolla org - translate executive vision into engineering execution.
Qualifications & Skills:
• 6+ years of product management experience at a consumer-facing D2C platform with a large catalog of programmatically-generated pages (Shopify, Etsy, Pinterest, Yelp, Tripadvisor, Wix, Airbnb, or similar).
• Demonstrated experience shipping complex web-centric systems with measurable SEO outcomes (organic traffic growth, indexation rate, ranking improvements).
• Strong technical literacy - comfortable reading API specs, reasoning about data flow, working with engineers on system architecture (you don't need to code, but you need to think like one).
• Hands-on experience with SEO at scale: structured data, sitemap strategy, server-side rendering, Core Web Vitals.
• Track record of defining KPIs and building analytics instrumentation for new product surfaces.
• Experience managing complex backlogs across multiple Jira projects with cross-team dependencies.
• Excellent written communication - you'll write specs, PRDs, and partner-facing docs that need to be unambiguous.
• Bias for action and comfort in a fast-moving, partially-defined environment.
Nice To Have:
• Experience in gaming, esports, or game-publisher commerce.
• Familiarity with attribution platforms (ELIAA, AppsFlyer, Adjust, Branch).
• Experience with global products.
• Prior experience with payment platforms or merchant-of-record models.
• AI-friendly
$130,000 - $160,000 a year
Benefits:
We are passionate about fostering a supportive environment for our team, so we prioritize the physical, mental, and emotional well-being of our employees and their families through a comprehensive Benefits Program. This includes 100% company-paid medical, dental, and vision plans, unlimited Flexible Time Off, and a personalized career roadmap for each employee. By investing in professional development through training and educational opportunities, we ensure that our team thrives both personally and professionally. Together, we're not just building a business; we're cultivating a community that values creativity, collaboration, and the transformative power of play.
