The Role

You will be Evergreen's first dedicated product hire. This is a player-coach, individual contributor role for a senior product manager who wants founding-level ownership without founding-level chaos: the platform is built, the clinical and fulfillment infrastructure is in place, and launch is weeks away.

You will own product execution across the patient experience: how patients discover, enroll, convert, and stay in care. The CTO retains ownership of product vision and platform strategy; your job is to translate that vision into a prioritized roadmap, ship it with our engineering team, and let the data tell us what to do next.

In a subscription healthcare business, retention is the entire economic model. From day one of live traffic, you will own the instrumentation, analysis, and iteration loop that turns our first patient cohorts into durable, compounding growth.

What You'll Own

Through launch:

• Launch readiness across the patient-facing experience: intake, identity verification, checkout, onboarding, and first-fill journey
• Full-funnel instrumentation and analytics: define the metrics tree (visit to intake to conversion to first fill to refill), ensure every step is measurable before day one
• Pricing, bundling, and packaging decisions in partnership with the CTO and clinical leadership
• Launch triage: prioritize the inevitable post-launch fix list against the next release roadmap with clear, communicated tradeoffs

Post-launch:

• The retention and lifecycle roadmap: activation, adherence, refill continuity, dunning and payment recovery experience, win-back
• Cohort and funnel analysis that drives weekly prioritization; you frame the tradeoffs, propose the call, and drive the decision with the CTO
• Backlog ownership and sprint-level prioritization with our VP of Engineering, internal engineers, and our offshore development partner
• Voice of the patient: synthesize support tickets, session data, and patient feedback into roadmap inputs
• Product requirements and specs that engineers can build from without a meeting: clear problem statements, acceptance criteria, and edge cases, including the regulated ones
• Coordination with clinical, compliance, and pharmacy operations stakeholders so that product decisions respect clinical safety and regulatory constraints without grinding to a halt

Who You Are

• 6+ years of product management experience, with at least 2 years as the senior or lead PM on a consumer-facing product
• You have shipped and grown a DTC subscription product and can speak fluently about funnel metrics, cohort retention, LTV/CAC, churn, and payment recovery from personal experience, not from a book
• You have worked in healthcare, telehealth, or another regulated consumer domain, and you understand that compliance constraints are design inputs, not blockers
• You are a true player-coach: senior enough to set up the product function's rituals and standards, hands-on enough to write the specs, run the standups, and pull the SQL yourself
• You have worked effectively with distributed and offshore engineering teams and know how to write requirements that survive time zones
• You are comfortable being product hire #1: no product ops, no analysts, no design team to delegate to on day one
• You communicate with precision and brevity, in writing first
• Strong pattern of ownership and tenure: you stay long enough to be accountable for the outcomes of your decisions

Nice to Have

• Direct experience at a DTC telehealth or digital pharmacy company (e.g., competitors in men's/women's health, weight management, or longitudinal care)
• Familiarity with healthcare interoperability standards (FHIR) and EHR-integrated product experiences
• Experience building or shipping AI-assisted product experiences (conversational intake, clinical documentation, personalization)
• Experience with pricing and packaging for recurring-revenue healthcare products
• Growth or lifecycle marketing collaboration experience (email/SMS lifecycle, dunning optimization)

Physical Requirements:

• Ability to lift fifty (50) pounds. Moving, lifting, or carrying boxes.
• Ability to stand for extended periods
• Fine Motor Skills
• Visual acuity

Benefits:

• Health care insurance (medical, dental, vision)
• Life Insurance
• Supplemental Insurance
• PTO
• 401K matching
• Sick leave

What This Role Is Not

• It is not a Technical Program Manager role. We have program management capacity for vendor delivery and cross-functional coordination. This role owns what we build and why.
• It is not a Head of Product role on day one. As the product surface and team grow, there is a genuine path to product leadership for the right person, earned through results.
• It is not a strategy-deck job. If you want to set vision from a distance, this is the wrong role. If you want to own outcomes at ground level during the most formative year of a company's life, it is the right one.

Why Now

You would join weeks before launch, early enough to own launch readiness and put your fingerprints on the first patient experience, and positioned to own the single most information-rich window this company will ever have: its first 90 days of live cohort data. Product people wait entire careers for a clean 0-to-1 with the infrastructure already built. This is that.

Interview Process

1. Recruiter/hiring manager screen (30 min, CTO)
2. Product deep-dive: walk us through a subscription product you owned, with real numbers (60 min)
3. Working session: live case on a launch-relevant funnel or retention problem (60 min)
4. Cross-functional panel: VP of Engineering + clinical/operations stakeholder (45 min)
5. Final conversation with the CTO (30 min)

We evaluate on evidence of ownership, judgment, and results. Please be prepared to discuss your work in specific, first-person detail.