The OpportunityWe're building the best-in-class men's health platform, and design is at the center of that mission. It's also a direct revenue driver: every interaction, every patient flow, and every UI detail impacts conversion, retention, and LTV. We're looking for a Senior Product Designer to own the end-to-end UI/UX of our patient experience across web and mobile-from first landing page to long-term member-and to set the standard for what a premium men's health experience should feel like. You should have experience designing incredible digital product experiences from start to finish.
What You Own- End-to-end UX of the patient journey - intake, checkout, onboarding, patient portal, subscription management, and mobile app across all surfaces
- High-conversion flow design - intake questionnaires, product selection, checkout, refill, and subscription management, optimized relentlessly against CVR, refill rate, and patient satisfaction
- Rugiet's design system - building, maintaining, and evolving a component library, design tokens, and interaction standards that scale across products and engineering
- Our design process - evolving how design operates and how we collaborate with Product and Engineering, while interfacing closely with the Brand Creative team to keep the experience cohesive
- Design reviews and consistency - coordinating reviews with teammates and cross-functional partners to ensure a consistent experience across every surface
- A/B and multivariate testing - collaborating with Growth to design variants, interpret results, and ship winners together
- UX research and usability testing - synthesizing session recordings, heatmaps, NPS comments, and patient interviews into prioritized improvements
- Design-to-engineering handoff - pixel-perfect Figma files, Dev Mode specs, and active build QA to ensure precise implementation
- Cross-functional design leadership - bringing patient empathy and UX rigor to Product, Engineering, Growth, and Lifecycle conversations
What You Bring- 8+ years of product design with a portfolio demonstrating mastery of interaction design and visual UI-flows, prototypes, and high-fidelity screens across web and mobile
- Expert Figma proficiency-components, auto-layout, variables, prototyping, and Dev Mode; you use Figma the way engineers use their IDE
- A proven track record designing high-conversion DTC or subscription consumer flows, with measurable outcomes you can speak to
- Experience building or owning a design system-not just using one
- Data fluency-you interpret funnels, session recordings, and A/B results to evolve designs
- Strong design-engineering collaboration skills
- UX research experience-running usability tests, synthesizing session recordings and patient feedback, and turning insights into prioritized design improvements
- Experience evolving design processes and providing design guidance to other team members-you help raise the bar for the whole team, not just your own work
- Bonus: healthcare/DTC experience, React/CSS familiarity, Mixpanel, and AI prototyping tools (e.g., Lovable, Claude, Figma Make, Bolt)
PortfolioPortfolio required. We want to see end-to-end flow design, design system work, and at least one example where you can speak to a measurable outcome.
