Senior Partner Marketing Manager

Reach

• $110K — $130K *
US-AnywhereRemote in United States
Finance & Insurance
Less than 5 years of experience
Job Overview by Ladders

Qualifications

  • 4-7 years of B2B marketing experience, especially in partner, channel, or field marketing within SaaS or FinTech.
  • Demonstrated experience in building or significantly scaling partner marketing programs.
  • Proven skills in working directly with external partner marketing and sales teams.
  • Exceptional writing and content creation skills for campaign briefs and messaging.
  • Familiarity with account-based marketing and leveraging CRM data for prioritization and measurement.
  • Strong cross-functional communication abilities to manage competing priorities.
  • Experience in payments or cross-border ecommerce is a plus.

Responsibilities

  • Build and execute partner marketing programs for various partnerships.
  • Develop account-based marketing campaigns aimed at specific partner customer bases.
  • Collaborate with Partnerships and Sales to prioritize marketing initiatives.
  • Plan and deliver joint promotional campaigns and events from inception to analysis.
  • Create compelling partner messaging and content aligned with Reach's brand.
  • Monitor and report on partner marketing performance and engagement metrics.
  • Act as the primary marketing liaison for partner teams to ensure alignment.

Benefits

  • Competitive compensation package.
  • Employer-supported retirement benefits.
  • Comprehensive healthcare coverage.
  • Annual learning and development allowance.
  • Flexible remote working across North America.
  • Opportunity to build and shape partner marketing functions in a global FinTech environment.
  • Collaborative international team focused on enhancing global commerce.
Full Job Description
Location: Remote - North America
Function: Marketing
Reports to: VP of Marketing

The Role

As Reach's Senior Partner Marketing Manager, you'll build and lead marketing programs across our technology, platform, and channel partnerships. Working closely with the VP of Marketing and Partnerships team, you'll turn strategic relationships with PSPs, ecommerce platforms, and referral partners into measurable pipeline and growth.

This is a builder role. Partner marketing at Reach is still evolving, giving you the opportunity to shape the playbook, determine where we invest, and create the campaigns, positioning, enablement, and content that make our partnerships more valuable.

Why this role

Reach's growth depends on our partner ecosystem as much as it does on direct sales, and partner marketing is still being built out. You'll have the opportunity to shape the playbook rather than inherit one-working across Partnerships, Marketing, and Sales to identify what drives partner-sourced and partner-influenced revenue, then scale what works.

This is an opportunity to build a meaningful growth function at Reach, with direct visibility into how our partnerships translate into pipeline, revenue, and international expansion.

Requirements

What You'll Do
  • Build and execute partner marketing programs across referral, channel, technology, and platform partners.
  • Develop account-based campaigns targeting partner customer bases and priority accounts.
  • Partner with Partnerships and Sales to prioritize marketing investment based on pipeline potential and strategic fit.
  • Plan and deliver joint campaigns, events, webinars, and other co-marketing initiatives from concept through measurement.
  • Develop compelling partner positioning, messaging, enablement, and campaign content aligned with Reach's brand and competitive narrative.
  • Own partner marketing performance reporting, including sourced and influenced pipeline, campaign engagement, and partner performance.
  • Serve as the marketing point of contact for partner teams, keeping initiatives aligned and moving forward.

What You Bring
  • 4-7 years of B2B marketing experience, including meaningful experience in partner, channel, or field marketing within SaaS, FinTech, payments, or a related industry.
  • Experience building or significantly scaling partner marketing programs-not simply executing an established playbook.
  • Strong experience working directly with external partner marketing and sales teams.
  • Excellent writing and content skills with the ability to develop campaign briefs, messaging, and webinar content hands-on.
  • Experience with account-based marketing and using CRM and marketing data to prioritize opportunities and measure results.
  • Strong cross-functional communication skills and the ability to navigate competing priorities.
  • Experience in payments, cross-border ecommerce, or the Merchant of Record space is an asset.

What Success Looks Like
  • Partner-sourced and partner-influenced pipeline grows quarter over quarter.
  • Co-marketing initiatives launch consistently and contribute to measurable pipeline.
  • Technology and platform partners have effective campaigns and content supporting their sales motions.
  • Reach has a clear, data-informed framework for prioritizing partner marketing investment.

Benefits

Why Join Reach
  • Competitive compensation
  • Employer-supported retirement benefits
  • Comprehensive healthcare coverage
  • Annual learning and development allowance
  • Flexible remote working across North America
  • The opportunity to build and shape partner marketing at a global FinTech
  • A collaborative, international team focused on simplifying global commerce

At Reach, we believe that high-performing teams all have common values and synergies that enable them to work well together. Some of our Core Values are:
  • We value solving underlying problems and delivering outcomes
  • We value being able to make executive decisions while considering input from multiple sources
  • We value taking action over getting stuck in planning
  • We value taking chances and failing fast
  • We value teamwork over individual accomplishments
  • We value optimizing time to value and achieving outcomes, not checking boxes
  • We value work/life balance and a mindset of "it's a marathon, not a sprint"
  • We value using the right technology to solve the right problems


Ready to help turn strategic partnerships into growth?Apply with your CV and a brief cover letter highlighting your partner marketing experience and why you're excited to join Reach.

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