DescriptionAbout the role
Quantum Health is seeking a Senior Digital Marketing Manager to own and evolve our email and lifecycle marketing programs across the customer journey, reporting to the Director of Growth Marketing. This role plays a critical part in driving measurable growth by supporting lead nurturing, engagement, and conversion across the full customer and member journey.
This position aligns closely with the broader demand and growth marketing strategy, partnering with Growth Marketing, Marketing Operations, Product Marketing, and Analytics to ensure lifecycle and journey programs meaningfully influence pipeline, engagement, and retention. Execution occurs within a shared-services marketing model, where this role collaborates closely with centralized channel, creative, analytics, and technology teams to deliver cohesive, scalable programs.
This is a senior individual-contributor role with high ownership and visibility. The ideal candidate brings deep hands-on experience in email and digital marketing, strong analytical skills, comfort working within complex data and compliance environments, and a test-and-learn mindset consistent with Quantum Health's growth marketing culture.
Location: This position may work remotely anywhere in the United States of America.
What you'll do (Essential Responsibilities)
Email, Lifecycle & Lead Nurturing
Own the end-to-end email marketing program, including strategy, execution, testing, optimization, and performance reporting
Design and manage lifecycle and lead nurturing programs that support awareness, engagement, and conversion across the buyer journey
Build, manage, and optimize lifecycle workflows and customer journeys in HubSpot Marketing Hub, including multi-step automation, branching logic, behavioral triggers, and timing controls
Partner with Growth Marketing to align email programs with demand generation campaigns, webinars, and paid acquisition efforts
Develop segmentation and personalization strategies that support buyer and member journeys
Ensure email and lifecycle programs operate cleanly across marketing automation, CRM, and lead management processes
Partner with Marketing Operations to align workflows with data models, consent management, lifecycle stage definitions, and system governance standards
Digital Marketing Strategy & Execution
Contribute to broader digital marketing initiatives beyond email (e.g., SMS, push, paid, web experiences)
Translate business goals into digital marketing strategies and measurable outcomes
Support account-based marketing (ABM) initiatives by activating and integrating campaigns across email and lifecycle programs
Collaborate with Growth Marketing and Paid Media teams on ABM efforts using platforms such as 6sense, Demandbase, and AdRoll ABM, ensuring coordinated messaging, timing, and journey alignment
Translate ABM audience insights and intent signals into personalized lifecycle and email experiences
Analytics, Testing & Optimization
Define success metrics and KPIs for email and lifecycle programs
Own testing roadmaps and analyze performance data to drive continuous improvement
Collaboration & Cross-Functional Partnership
Serve as subject-matter expert for email and lifecycle marketing
Collaborate with Brand, Product, Analytics, Technology, and Compliance teams
Leverage shared marketing services and channels-including social media, paid media, SEM/AIO, website, creative, and copy, by partnering with centralized teams to execute cohesive, integrated campaigns
Ensure email and lifecycle programs are aligned with broader channel strategies, creative standards, and messaging frameworks
All other duties as assigned.
What you'll bring (Qualifications)
Education: 5+ years of digital marketing experience with emphasis on email, lifecycle, or lead nurturing
Experience: Experience owning and scaling email programs end-to-end
Strong analytical and communication skills
Hands-on experience with HubSpot Marketing Hub (or similar), including lifecycle workflows and automation
Familiarity with ABM platforms such as 6sense, Demandbase, or AdRoll ABM
Experience working within a shared-services or center-of-excellence marketing model
A high degree of personal accountability and trustworthiness, a commitment to working within Quantum Health's policies, values and ethics, and to protecting the sensitive data entrusted to us.
#LI-AT1#LI-RemoteWhat's in it for you- Compensation: Competitive base and incentive compensation
- Coverage: Health, vision and dental featuring our best-in-class healthcare navigation services, along with life insurance, legal and identity protection, adoption assistance, EAP, Teladoc services and more.
- Retirement: 401(k) plan with up to 4% employer match and full vesting on day one.
- Balance: Paid Time Off (PTO), 7 paid holidays, parental leave, volunteer days, paid sabbaticals, and more.
- Development: Tuition reimbursement up to $5,250 annually, certification/continuing education reimbursement, discounted higher education partnerships, paid trainings and leadership development.
- Culture: Recognition as a Best Place to Work for 15+ years, dedication to diversity, philanthropy and sustainability, and people-first values that drive every decision.
- Environment: A modern workplace with a casual dress code, open floor plans, full-service dining, free snacks and drinks, complimentary 24/7 fitness center with group classes, outdoor walking paths, game room, notary and dry-cleaning services and more!
What you should know- Internal Associates: Already a Healthcare Warrior? Apply internally through Jobvite.
- Process: Application > Phone Screen > Online Assessment(s) > Interview(s) > Offer > Background Check.
- Compensation Ranges: Compensation details published by job boards are estimates and not verified by Quantum Health. Details surrounding compensation will be disclosed throughout the interview process. Compensation offered is based on the candidate's unique combination of experience and qualifications related to the position.
- Sponsorship: Applicants must be legally authorized to work in the United States on a permanent and ongoing future basis without requiring sponsorship.
- Agencies: Quantum Health does not accept unsolicited resumes or outreach from third-parties. Absent a signed MSA and request/approval from Talent Acquisition to submit candidates for a specific requisition, we will not approve payment to any third party.
Reasonable Accommodation: Should you require reasonable accommodation(s) to participate in the application/interview/selection process, or in order to complete the essential duties of the position upon acceptance of a job offer, click here to submit a recruitment accommodation request.
California Employee and Job Applicant Notice of Collection of Personal Information:If you are a California resident, Quantum Health may collect personal information in connection with your application for employment and, if hired, during the course of your employment. The categories of personal information collected and the purposes for which that information is used are described in our California Employee and Job Applicant Notice of Collection of Personal Information. Please review the notice here:
California Employee and Job Applicant Notice
Recruiting Scams: Unfortunately, scams targeting job seekers are common. To protect our candidates, we want to remind you that authorized representatives of Quantum Health will only contact you from an email address ending in [redacted]-health.com. Quantum Health will never ask for personally identifiable information such as Date of Birth (DOB), Social Security Number (SSN), banking/direct/tax details, etc. via email or any other non-secure system, nor will we instruct you to make any purchases related to your employment. If you believe you've encountered a recruiting scam, report it to the Federal Trade Commission and your state's Attorney General.
