How This Role Makes a DifferenceThe
Senior Media Specialist brings experience in traditional and local marketing to promote health screenings and clinical studies. In collaboration with our Senior Media Specialist, they will work on non-digital channels that improve our overall reach, improve efficiency and expand into new channels.
How You'll Make An Impact- Own Campaign Activation and Optimization
- Plan for media allocated to our health screening programs and clinical studies on traditional / localized media as well as manage relationships with vendors
- Identify new growth channels and execute testing
- A/B test creative continuously across all channels
- Work with Growth Marketing Manager and Content Development teams to share insights on performance and continuously improve campaigns
- Cross-Functional Collaboration
- Work with operational, clinical and other teams to plan advertising campaigns and get insight on participant feedback
- Data-Driven Growth & Reporting
- Manage reports and dashboards to track creative and audience performance over time.
- Develop strategies that focus on conversion, as well as improve top and mid-funnel campaigns to increase awareness and education
- Work with cross-functional teams (marketing, tech, and operations) to drive data-backed marketing solutions
- Other Responsibilities:
- Manage local listings through listing management tool
- Other ad hoc responsibilities as needed
- Provide support to public relations efforts and communications
The Expertise Required- You have 5+ years of experience in marketing (traditional or localized marketing, preferably in healthcare)
- You can proactively define and recommend strategies to senior leader
- You have a strong understanding and experience with A/B testing
- You have excellent communication and project management skills
- You have strong project management skills including planning resources, managing deadlines, and objectives, delivering recommendations
- You are good with numbers, able to calculate performance of campaigns and able gather conclusions
Certifications/Licenses, Education, and Experience- Minimum Education: Bachelor's degree in Marketing or a similar field
How We Work Together- Location: Remote within the United States. This role requires 100% of work to be performed in a remote office environment.
- Travel: This is a remote position with less than 10% travel requirements. Occasional planned travel may be required as part of the role.
- Physical demands associated with this position Include: The ability to use keyboards and other computer equipment.
The expected salary range for this role is $90,000 - $110,000 USD per year for full time team members.
Benefits & Perks (US Full Time Employees)- Paid Time Off (PTO) and Company Paid Holidays
- 100% Employer paid medical, dental, and vision insurance plan options
- Health Savings Account and Flexible Spending Accounts
- Bi-weekly HSA employer contribution
- Company paid Short-Term Disability and Long-Term Disability
- 401(k) Retirement Plan, with Company Match
