SENIOR MEDIA PLANNER
JOB SUMMARY
The Senior Media Planner leads complex, multi-channel media planning and strategy, translating client goals, audience insights, and performance data into integrated recommendations that drive measurable outcomes. This role owns higher-complexity planning initiatives, shapes optimization strategies and performance narratives, leads client-facing discussions, and strengthens planning rigor across the team. The Senior Media Planner also mentors junior team members and helps advance planning processes, standards, and innovation.
RESPONSIBILITIES
- Lead the development of complex, multi-channel media plans, audience frameworks, channel strategies, and investment recommendations
- Translate client objectives, audience insights, market considerations, and performance data into clear strategic media recommendations
- Analyze campaign performance and independently determine optimization strategies, investment shifts, and recommended next steps
- Lead development of performance narratives that connect campaign results to broader client goals, learnings, and future strategy
- Present media strategies, recommendations, performance insights, and trade-offs in client-facing discussions
- Provide strategic guidance on vendor and platform opportunities, evaluating fit based on client objectives, audience needs, performance, and investment considerations
- Partner with Creative, Analytics, Ad Ops, Account, and other cross-functional teams to shape integrated campaign strategy and execution
- Mentor Media Planners and Associate Media Planners through coaching, feedback, work review, and day-to-day strategic guidance
- Identify opportunities to improve planning methodologies, processes, tools, documentation, and team standards
- Maintain and oversee planning documentation, forecasting inputs, budget frameworks, and performance models for assigned accounts or initiatives
REQUIREMENTS
- 4-6+ years of experience in media planning, buying, or a related discipline
- Deep working knowledge across digital, social, programmatic, and other relevant media channels
- Demonstrated ability to lead complex, multi-channel media strategy and develop recommendations based on client goals, audience insights, budgets, and performance data
- Strong analytical judgment with the ability to interpret complex data, evaluate trade-offs, and determine appropriate strategic and optimization actions
- Strong presentation and client-facing communication skills
- Experience guiding or mentoring junior team members
- Ability to independently manage complex planning initiatives, competing priorities, and multiple stakeholders
- Experience with media planning tools, analytics platforms, forecasting tools, spreadsheets, and media systems
LOCATION:
- This is a remote position. We are open to a remote candidate located anywhere in the US or an in-office candidate based in our Sarasota, FL/Lakewood, CO office. #LI-Remote
COMPENSATION: $80,000 - $92,000 DOE
- Comprehensive benefits package, including medical, dental, vision
- 401k matching contribution
- Generous paid time off compensation
- Flexible work schedule
- Paid volunteer opportunities and company supported charitable events
- Collaborative, creative and fun team environment with professional growth opportunities
