Senior Media Manager (Sr. Digital Media Planner)

Enero

$90K — $110K *
US-AnywhereRemote in San Francisco, CA
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • 5+ years of B2B media buying experience
  • 3-5 years of media planning or a related role
  • Hands-on experience with content syndication and direct publisher programs
  • Client-facing and digital marketing experience required
  • Preferred experience with ABM strategies
  • Familiarity with B2B tech content publishers is a must
  • Advanced analytical skills with a detail-oriented approach

Responsibilities

  • Develop and manage B2B media buying strategies
  • Plan and execute content syndication and direct publisher campaigns
  • Collaborate with multiple clients and departments to meet objectives
  • Analyze campaign performance and glean insights from data
  • Coordinate multifaceted programs with major publications
  • Stay updated on digital marketing trends and innovations
  • Enhance media initiatives with critical thinking and analytical insights

Benefits

  • 100% remote work
  • Comprehensive medical, dental, and vision insurance
  • 401(k) retirement plan with matching
  • Generous PTO policy including 20 days off and holidays
  • Parental leave up to 12 weeks
  • Monthly stipends for wellness and at-home needs
  • Pet insurance options
  • Opportunity for quarterly volunteer hours
  • Company-funded certifications and training
  • Regular performance reviews and feedback sessions
Full Job Description
Qualifications

What you have
  • 5+ years of experience in B2B media buying
  • 3-5 years of experience in media planning or similar
  • Must have hands-on experience planning and buying content syndication and direct publisher programs
  • Agency experience is preferred but not required
  • Client-facing experience and digital marketing experience are a must
  • Account Based Marketing (ABM) experience is preferred
  • Prior experience working with various content syndication and publishers focused on the B2B market in IT, Security, Fintech, Marketing, Healthcare, and other tech vertical publishers
  • Prior experience planning and buying multifaceted programs (such as those that include an event sponsorship plus display banners plus promoted social posts) with publishers such as Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar publications is strongly preferred
  • Experience with B2B technology partners is strongly preferred
  • Hands-on experience with Integrate and/or Convertr is strongly preferred
  • Technically adept with a pulse on trends and innovations within the digital space
  • Detail-oriented with strong analytical skills, ability to find opportunities and insights from large amounts of unstructured data
  • Strong collaboration skills, able to work with multiple clients and departments to accomplish goals
  • Advanced knowledge of digital marketing channels and concepts
  • Superb time and project management skills
  • Excellent communication - both written and verbal
  • Adept at critical thinking to strengthen media initiatives for quality vs. entering a routine process for quantity


Additional Information

COMPANY PERKS
  • 100% remote
  • Medical, Dental, Vision, Pre-tax medical & dependent care FSAs
  • 401(k) matching program
  • 20 days PTO, 11 Paid holidays & 10 Sick days
  • Up to 12 weeks of Parental leave
  • Monthly stipends for wellness, mobile, and at-home WiFi use
  • Pet Insurance
  • Quarterly volunteer hours
  • Company-paid certifications
  • Performance reviews, opportunities for feedback, and 1x1s with anyone you want, whenever you want


The anticipated salary range for this position is $90k to $110k per year. Salary is determined by skills, experience, qualifications, alignment with market data, and internal and external equity.

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