The Senior Marketing Strategist is responsible for leading the creation and execution of strategic marketing plans that support divisional business priorities and operational goals within WVU Medicine. This individual will focus on developing and managing marketing activities within a designated service line or business unit and must be able to work across multiple areas of marketing, including directing team members, managing campaign budgets, placing media buys in a variety of formats (print, digital, out-of-home, and broadcast), overseeing campaigns across multiple channels, planning and executing social media strategies, and developing copy and content that can be repurposed across various outreach channels.

MINIMUM QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Bachelor's degree in marketing, communications, public relations, or related field

EXPERIENCE:

1. Seven (7) years of experience in marketing

PREFERRED QUALIFICATIONS:

EDUCATION, CERTIFICATION, AND/OR LICENSURE:

1. Master's degree in marketing, communications, public relations, or related field

EXPERIENCE:

1. Ten years of experience in marketing, Healthcare marketing experience

CORE DUTIES AND RESPONSIBILITIES: The statements described here are intended to describe the general nature of work being performed by people assigned to this position. They are not intended to be constructed as an all-inclusive list of all responsibilities and duties. Other duties may be assigned.

1. Responsibilities will include championing innovation, developing best practices, managing metrics for program success, and looking for creative solutions to support overall team initiatives.

2. Write, copy edit, proofread, and repurpose content marketing deliverables (e.g. - collateral, web pages, blog posts, whitepapers, and case studies).

3. Develop and manage a rich content/editorial calendar which attracts a qualified audience.

4. Support the creation of digital graphics and basic design and layout of materials.

5. Develop, and implement, marketing automation and digital marketing campaigns.

6. Measure and report performance of outreach campaigns against set goals (ROI and KPIs).

7. Plan and execute SEO/SEM and display advertising campaigns

8. Develop content/campaigns across owned and earned social channels, including, but not limited to posts, tweets, status updates, photos and videos to drive consistent, relevant traffic and engagement.

9. Develop and update company presentations utilizing PowerPoint (e.g. - new and existing templates).

10. Provide support for industry related conferences, trade shows, and events.

11. Establish and maintain relationships with Industry media contacts, organizations, and key influencers.

12. Recommend marketing strategy adjustments to meet changing market and competitive conditions.

13. Perform support duties including but not limited to: database management, reporting and analytics, monitoring industry trends and best practices, maintaining marketing materials, and tradeshow / event support.

PHYSICAL REQUIREMENTS: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Prolonged sitting at a desk, some walking, lifting and carrying of marketing materials

WORKING ENVIRONMENT: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Normal office working environment

SKILLS AND ABILITIES:

1. Must have strong creative and professional writing skills.

2. Highly proficient with Adobe Creative Suite.

3. Highly proficient with Microsoft Office (Word, Excel, PowerPoint, Outlook)

4. Familiarity with CRM.

5. Familiarity with SEO and SEM best practices.

6. Familiarity with web-based CMS and marketing analytics tools (Google Analytics a plus).

7. Working knowledge of HTML, CSS, and JavaScript development and constraints.

8. Direct work experience in the healthcare industry, preferred.

9. Strong Independent project management skills

10. Firm understanding of print production and management.

11. Capable of handling multiple tasks with competing priorities under minimal supervision.

12. Identify trends and insights, and optimize spend and performance based on the insights.

13. Able to think critically and exercise independent judgment and discretion.

14. Technologically-savvy and resourceful.

15. Strong analytical skills and data-driven thinking.

17. Results-oriented and solution-focused with a problem-solving attitude.

18. Highly organized and able to exercise strong attention to detail.

19. An effective communicator in speaking and writing.

20. Self-motivated with a learning attitude and a sense of urgency.

Additional Job Description:

Scheduled Weekly Hours:
40

Shift:

Exempt/Non-Exempt:
United States of America (Exempt)

Company:
WVUH West Virginia University Hospitals

Cost Center:
512 WVUH Marketing

Address:
1 Medical Center Drive

Morgantown

West Virginia