The RoleAs a Senior Marketing Strategist specializing in data analytics, you are helping clients unlock the full potential of their marketing data. You will develop the frameworks, roadmaps, and analytical approaches that allow brands to mature their use of data-turning raw signals into strategic insight and measurable business outcomes. You will work with enterprise marketers and data leaders to build scalable, analytics-driven strategies that connect marketing performance to business impact.
We are looking for a Senior Marketing Strategist who thrives at the intersection of data, analytics, and marketing strategy. You will act as a trusted analytics leader-defining how brands mature their data practices, build measurement frameworks, and derive strategic direction from complex data. You will translate complex data signals into strategic blueprints and act as a trusted advisor to marketing and technology leaders.
What You'll Do- Build use-case prioritization frameworks using quantitative scoring models that weigh business value, technical feasibility, and measurable customer impact.
- Develop journey governance frameworks, testing roadmaps, and maturity assessments that help clients scale and optimize programs without accumulating architectural debt.
- Design marketing analytics and KPI architectures that connect campaign-level metrics to business outcomes, including experimentation frameworks and performance narratives that enable data-backed investment decisions.
- Leverage first-party data, behavioral signals, and CDP/CRM data to develop audience segmentation strategies, lifecycle stage definitions, and personalization frameworks.
- Synthesize complex performance data from platforms such as Braze and turn them into actionable strategic recommendations.
- Lead end-to-end journey mapping - from discovery workshops through current-state/future-state maps - defining personas, moments of truth, channel touchpoints, and data signals to surface experience gaps and prioritize improvements.
- Partner with technology vendors (Braze, Segment, Databricks and others) to maintain platform intelligence and translate vendor roadmaps into client opportunity.
- Lead sessions with Client Partners and Solution Architects to help clients understand how to transform their martech investments from SaaS to a consumption model purpose-built to advance client goals.
- Build and present executive-ready business cases for martech investments - including ROI modeling, value realization roadmaps, and strategic narratives that translate complex technology into clear action.
- Serve as a trusted strategic advisor to VP and C-level stakeholders-anticipating client challenges, identifying where additional Stitch capabilities can solve unmet client needs, partnering with Client Partners to strengthen long-term client relationships.
- Participate in QBRs and EBRs to help Client Partners sequence journey investments, technology enablers, and capability-building milestones for clients.
- Contribute to Stitch's internal methodology: creating reusable frameworks, assessment tools, and workshop guides that raise the standard of every client engagement.
- Author or contribute to thought leadership-LinkedIn, Webinars, and Braze Events-that position Stitch as the leading voice in modern martech strategy.
- Manage your time to meet billable targets of 36+ hours per week.
- Travel up to 20% for client meetings, workshops, and onsite engagements.
RequirementsWhat You Bring- Strong familiarity with at least one analytics or BI platform-Databricks, Power BI, Tableau, or equivalent-and experience with enterprise martech platforms such as Braze or Segment.
- Independently builds analysis from dashboards, reports, and experiment results. Makes recommendations without guidance.
- Strong analytical foundation-comfortable working with large datasets, building performance models, and deriving strategy from data.
- Designs experimentation frameworks tied to business outcomes, not just engagement metrics.
- Exceptional communicator with the ability to synthesize complexity into executive-level storytelling.
- Specialized strategic experience within a category relevant to work at Stitch. For example: loyalty strategy, data strategy, or industry-specific strategy experience (QSR, Retail, Media & Communications, etc.).
How You Consult- Translate data and strategic complexity into business language clients can act on. Lead meetings that drive decisions, not just updates.
- Build relationships at multiple levels. Communicate effectively with C-suite, project leads, and technical teams.
- Present recommendations with rationale and tradeoffs, not just analysis.
- Manage strategic scope confidently. Know when to push the client's thinking further and when to meet them where they are.
- Own outcomes. Lead without being asked. Identify what needs doing and do it.
- Mentor and provide feedback for other Marketing Strategists. Share feedback with peers regularly that makes all of us better.
Tools You'll Use- BI and analytics platforms
- Experimentation and research tools
- ClickUp, Slack, Google Suite
- Braze, Segment, Databricks
Qualifications- 7+ years of experience in data-driven marketing strategy, CRM, martech consulting, or digital transformation roles.
- Demonstrated track record building and presenting multi-year martech roadmaps to senior stakeholders.
- Experience facilitating executive discovery workshops, business prioritization sessions, and strategic planning engagements.
- Client-facing experience within an agency or consultancy required.
- Net new platform implementation experience preferred: you've contributed to building a lifecycle marketing strategy from the ground up as part of an initial deployment.
- Must be eligible to work in the United States without visa sponsorship now or in the future.
Benefits- Medical, dental, vision, and life insurance
- 401k with company match
- Flexible PTO policy
- Monthly tech stipend
- Paid parental leave
- In-person onboarding experience at our HQ in Indianapolis, Indiana
- Mental well-being support
