Job Description:

Position Title: Senior Marketing Strategist

FLSA Classification: Exempt

Division: Museum Relations

Department: Brand, Marketing and Communications

Reports to: Head of Marketing Strategy

Date Reviewed: 6/25/2026

Position Summary

The Senior Marketing Strategist is a high-level individual contributor in marketing strategy, responsible for leading the development and execution of complex, high-impact campaign strategies across assigned Crystal Bridges and the Momentary portfolios (general awareness and membership).

Working under the direction of the Head of Marketing Strategy, this role serves as a senior strategic partner and subject matter expert, translating institutional priorities into actionable, insight-driven marketing plans that drive audience growth, engagement, and revenue.

The Senior Marketing Strategist is responsible for owning and delivering best-in-class strategy within defined portfolios, leading complex and high-visibility initiatives (general awareness and membership).

This role provides technical leadership, execution, and strategic guidance to cross-functional partners, ensuring strategic rigor, consistency, and alignment across campaigns.

Principle Responsibilities

• Own the development and performance of marketing strategies across assigned portfolios (e.g., membership and general awareness).
• Lead end-to-end campaign strategy development, including:
  • Audience segmentation and development
  • Positioning and messaging frameworks
  • Channel strategy and media mix recommendations
  • Go-to-market planning and campaign phasing
  • Budget and invoice management
• Serve as the primary strategic lead for portfolio stakeholders, ensuring alignment between marketing efforts and institutional goals.
• Translate research, audience data, and market insights into clear strategic direction and actionable plans.
• Identify risks, trade-offs, and opportunities within campaign strategies and proactively adjust to optimize outcomes.
• Serve as a subject matter expert in campaign strategy, audience development, and integrated marketing.
• Establish and uphold best practices for:
  • Campaign planning frameworks
  • Audience targeting and segmentation
  • Measurement and performance evaluation
• Contribute to the ongoing development of tools, templates, and processes that improve strategic output across the team.
• Partner closely with Creative, Content, PR, social media, and Direct Mail teams to ensure cohesive and integrated campaign execution.
• Act as a strategic translator, connecting high-level objectives to executional plans and deliverables.
• Collaborate with project management to ensure strategies are effectively operationalized.
• Define success metrics and measurement frameworks for assigned campaigns.
• Lead post-campaign analysis and synthesize insights into clear recommendations for future optimization.
• Use data to continuously refine audience strategies, channel mix, and messaging effectiveness.
• Collaborate with external partners including agencies, media vendors, and community organizations to support campaign execution.
• Provide strategic input into media planning and investments (in partnership with media specialists or agencies).
• Manage and optimize campaign-level budgets within assigned portfolios.

Qualifications and Skills

• Bachelor's degree in marketing, communications, business, or related field
• Expertise in strategic marketing planning, campaign development, and audience engagement/segmentation
• Strong analytical and insight-driven decision-making skills
• Proven ability to lead complex, multi-channel campaigns from strategy through execution
• Advanced understanding of audience segmentation, positioning, and customer journey mapping
• Excellent communication and stakeholder management skills
• Ability to influence without authority and lead through expertise
• Strong collaboration skills across cross-functional teams
• Knowledge of arts, culture, or nonprofit marketing is a plus

Work Experience

• 5+ years of experience in marketing strategy, campaign planning, or audience development
• Demonstrated experience leading large-scale or high-complexity campaigns
• Experience working with paid media, external agencies and vendors, or integrated marketing environments strongly preferred

Physical Demands and Work Environment

The physical demands and work environment characteristics described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands: In the work environments described below, position requires utilizing a computer and telephone for prolonged periods of time, interpersonal and written conversation with others, transporting (up to 10 lbs.).

Work Environment: Work will be performed in an office environment and in institution spaces. The noise level in the work environment is usually low to moderate. Reasonable accommodations will be reviewed and evaluated should exhibitions exceed noise levels. Some overnight travel may be necessary.