Senior Marketing, PR and Communications Specialist (onsite/remote)

BeamNG GmbH

$90K — $110K *
US-AnywhereRemote in Canada
Media
8 - 10 years of experience
Job Overview by Ladders

Qualifications

  • 8+ years of experience in marketing, PR, communications, or community roles, preferably in gaming
  • Deep understanding of videogame marketing, media, and community development
  • Exceptional written and verbal communication skills in English; other languages advantageous
  • Demonstrated experience with multi-platform marketing campaigns (e.g., TikTok, Instagram, YouTube)
  • Strong PR skills including media outreach and campaign management
  • Portfolio showcasing successful marketing and PR initiatives
  • Practical knowledge of content creation software and tools.

Responsibilities

  • Lead integrated marketing and PR campaigns across multiple channels
  • Create engaging messaging for product updates and communications
  • Develop and maintain relationships with media, influencers, and community stakeholders
  • Execute initiatives to increase audience engagement and community support
  • Oversee content production for promotional materials to ensure brand alignment
  • Track and analyze campaign performance and audience feedback
  • Support daily marketing operations and improve cross-team workflows.

Benefits

  • Flexible working hours
  • Language courses
  • Talent development program including training budget
  • Personal development program focusing on feedback and leadership
  • Home office budget
  • Parental leave
  • Employee assistance program
  • Relocation assistance available.
Full Job Description
We are looking for a Senior Marketing, PR & Communications Specialist to join our Communications & Marketing team. This is a senior, hands-on role for someone who can lead creative marketing, PR, and communications initiatives from strategy to execution. You will help shape how BeamNG communicates with players, media, creators, partners, and the wider gaming community, while working closely with a diverse team of specialists across multiple channels and regions.

Responsibilities

  • Own integrated marketing, PR, and communications campaigns across organic, paid, earned, owned, and partner channels
  • Develop compelling messaging and campaign narratives for product updates, announcements, newsletters, storefronts, landing pages, social media, and community platforms
  • Build and maintain strong relationships with relevant media outlets, journalists, creators, influencers, platform partners, and community stakeholders
  • Plan and execute impactful initiatives that grow our audience, strengthen community engagement, and amplify major BeamNG beats
  • Coordinate content production for promotional materials, ensuring assets are creative, high-quality, on-brand, and aligned with marketing objectives
  • Monitor campaign performance, media coverage, audience trends, community sentiment, and competitor activity to identify opportunities and improve future initiatives
  • Support and guide day-to-day marketing, PR, and community operations, while helping improve workflows, planning processes, and cross-team collaboration

Requirements
  • 8+ years of experience in marketing, PR, communications, community, publishing, or a comparable role, ideally within the gaming industry
  • Excellent understanding of videogame marketing, games media, creator ecosystems, player communities, and digital audience development
  • Excellent written and spoken English communication skills; additional languages are a plus
  • Proven experience planning and leading organic, paid, PR, influencer, or creator campaigns across platforms such as TikTok, Instagram, Meta, YouTube, Discord, Steam, and related channels
  • Strong PR skills, including media outreach, pitching, press materials, interview coordination, review programs, and coverage tracking
  • Portfolio demonstrating successful player-centric campaigns, creative promotions, PR initiatives, content strategies, or community activations
  • Practical knowledge of content creation tools and software such as in-game capture, DaVinci Resolve, OBS, Figma, Adobe Suite, or similar tools

Nice to have
  • Passion for videogames and interest in automotive culture, simulation, motorsport, or vehicle-based games
  • Comfortable working independently with minimal supervision in a fully remote, international environment
  • Previous experience working with an indie game development studio, publisher, PR agency, platform, or creator-focused organization
  • Experience mentoring, coordinating, or leading marketing, PR, communications, community, or content contributors
  • Familiarity with gaming platforms and workflows such as Steam, Epic Games Store, Discord, forums, newsletters, press kits, and storefront communications
  • Basic familiarity with web development, HTML/CSS, or programming/scripting languages such as Lua, Python, or Go would be a plus

Benefits
  • Flexible working hours
  • Language courses
  • Talent development program (training budget, participation in seminars/conferences, and etc)
  • Personal development program (feedback, leadership, conflict engagement, etc)
  • Budget for home office
  • Parental leave
  • Employee assistance program
  • Relocation assistance (if applicable)

Our recruitment process

Our recruitment process starts with an introductory call with our HR team, continues a technical interview, and finally a stakeholder interview

#LI-Remote

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