Senior Marketing Partnerships Lead

EchoStar

$83K — $119K *
Media
5 - 7 years of experience
Job Overview by Ladders

Qualifications

  • Bachelor's Degree in Marketing or related discipline
  • 5-8 years of experience in marketing, campaign management, or customer retention
  • 5+ years in creative campaign development and execution
  • Experience in long form and short form video creation and editing
  • Strong project management skills across cross-functional teams
  • Proficiency in AI-driven marketing tools and creative generation platforms

Responsibilities

  • Design, create, and execute retention marketing campaigns for DISH and Sling
  • Oversee multi-channel marketing campaigns to drive customer engagement
  • Develop targeted retention strategies to reduce customer churn
  • Collaborate with major programming networks for marketing opportunities
  • Build and refine go-to-market strategies for product launches
  • Assist in planning and executing targeted video content and commercials
  • Use generative AI tools to optimize campaign workflows

Benefits

  • Versatile health perks including flexible spending accounts and HSA
  • 401(k) Plan with company match
  • Employee Stock Purchase Plan (ESPP)
  • Career development opportunities
  • Flexible time away plan
Full Job Description
Job Duties and Responsibilities

Candidates must be willing to participate in at least one in-person interview.

This position addresses the critical business challenge of customer churn by designing, creating and executing high-impact retention marketing campaigns across both the DISH and Sling brands. The successful candidate drives customer loyalty and brand advocacy through strategic creative direction and deep collaboration with internal stakeholders and external programming partners. By managing complex, multi-tiered campaign lifecycles simultaneously, this role ensures that communication remains clear and retention initiatives are delivered on time in a rapidly changing environment.

What Success Looks Like (Objectives):
  • Drive the strategic planning, creative direction, and seamless execution of existing customer marketing campaigns to increase engagement and brand loyalty across both DISH and Sling
  • Drive customer engagement by overseeing the creative direction and execution of multi-channel marketing campaigns across video, email, web, and transactional account platforms
  • Develop and implement targeted retention strategies across the enterprise to minimize customer churn and mitigate negative customer impacts
  • Partner with major programming networks, such as FOX, AMC, and Disney, to identify and capitalize on high-value marketing opportunities that align with brand objectives and manage co-funded opportunities
  • Builds relationships with internal stakeholders to build, refine, and plan go to market retention strategies for new product launches, features and services
  • Assist with planning, creating, and executing video content and on air commercials targeted to existing customers
  • Leverage generative AI tools to accelerate creative video work, copywriting and streamline campaign workflow management

Skills, Experience and Requirements

Core Skills and Competencies (What you'll bring):
  • Critical experience in developing and executing end-to-end creative marketing campaigns with a proven track record of managing projects under tight deadlines
  • Advanced proficiency in designing customer retention strategies and interpreting campaign data to continuously improve customer lifetime value
  • Advanced proficiency in building and editing short form and long form video content
  • Exceptional relationship-building capabilities to collaborate with partners outside of the business in order to align business objectives
  • High adaptability and problem-solving agility to prioritize effectively and deliver results with a strong sense of urgency in a rapidly changing business environment
  • AI literacy and application skills, specifically utilizing AI-driven marketing tools or creative generation platforms to enhance workflow efficiency and asset variation


Minimum Requirements:
  • Minimum Education: Bachelor's Degree in Marketing or related discipline
  • Minimum Experience: 5-8 years of experience in marketing, campaign management, or customer retention
  • Required Technical Skills: Must have at least 5 years of experience with:
    • Creative campaign development and execution
    • Long form and Short form video creation and editing ability
    • Project management across cross-functional teams


Visa sponsorship not available for this role

Salary Ranges

Compensation: $83,950.00/Year - $119,900.00/Year
Benefits

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: EchoStar Benefits.

The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.

The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.

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